0
What is Affiliate Marketing
 Quick survey – what level are we at?
 101 – Affiliate Marketing is just advertising fees

b...
Why am I here?
 Our retail customers are looking for you.
 New customers to them are more important than

some of the mo...
How to Get Started?
 Bottom line, relevancy is the number one key. This

isn’t adwords, display rotations, or CPC – this ...
Get Away from the Sidebar
 Easy to add – usually of no worth. If this is what

you’ve tried in the past it is likely the ...
Get Away from the Sidebar
 Think about how you see things as an audience

member. What makes you interested.
 Affiliate ...
Get Outside the Box
 Don’t market what everyone else is marketing. Your

audience isn’t generic – neither are products.
...
Use the TV!
 Pop culture is one of the easiest ways to figure out

where to start.
 For almost every blog topic there is...
Beyond the Banner
 Don’t rely on Google.
 Create sticky sites.

Readership/Audience/RSS/Email/Capture
 If you aren’t ca...
Datafeeds
 What are they?
 Essentially a giant spreadsheet of data that an

individual retailer has in inventory.
 They...
Supplement by using Deals
 I don’t recommend just specifically deals marketing

to anyone at this point due to the crowde...
After all that – how do I pick and start?
 Affiliate Networks offer the most variety
 ShareASale, Commission Junction, L...
How to search by Product

Stephen Darori stephendarori@gmail.com
Stephen daroriaffliate marketing
Stephen daroriaffliate marketing
Stephen daroriaffliate marketing
Stephen daroriaffliate marketing
Stephen daroriaffliate marketing
Stephen daroriaffliate marketing
Stephen daroriaffliate marketing
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Stephen daroriaffliate marketing

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Transcript of "Stephen daroriaffliate marketing"

  1. 1. What is Affiliate Marketing  Quick survey – what level are we at?  101 – Affiliate Marketing is just advertising fees based on actual customer purchases.  201 – Affiliate Marketing is product searches, product links, reviews, and exploring deep links.  301 – Affiliate Marketing is datafeeds, RSS feeds, PHP, MySQL, and more… Stephen Darori stephendarori@gmail.com
  2. 2. Why am I here?  Our retail customers are looking for you.  New customers to them are more important than some of the more tired out concepts in Affiliate Marketing.  We work with thousands of bloggers annually to help them branch in to Affiliate Marketing.  You are in an enormously advantageous bargaining position. Stephen Darori stephendarori@gmail.com
  3. 3. How to Get Started?  Bottom line, relevancy is the number one key. This isn’t adwords, display rotations, or CPC – this is relevant content chosen for you, to be directed at your audience.  Think of the audience concept – your readers are your audience – what will they respond to?  The number one benefit to Affiliate Marketing is the ability to be relevant, and it is also the number one roadblock to activity. Stephen Darori stephendarori@gmail.com
  4. 4. Get Away from the Sidebar  Easy to add – usually of no worth. If this is what you’ve tried in the past it is likely the reason for failure.  Contextual links directly to products work best.  Product reviews can be good but requires careful attention to the review/paid/disclosure issue.  http://www.shoeaholicsanonymous.com/styles/bo ots/blake-lively-loves-her-gray-boots/ Stephen Darori stephendarori@gmail.com
  5. 5. Get Away from the Sidebar  Think about how you see things as an audience member. What makes you interested.  Affiliate Marketing works because you get to choose these subtle moments when your audience will react the best.  Think movies / product placement vs. billboard ads. Stephen Darori stephendarori@gmail.com
  6. 6. Get Outside the Box  Don’t market what everyone else is marketing. Your audience isn’t generic – neither are products.  Promote products that you use, care about, are passionate about, or those that you can relay pertinent information to your audience. Stephen Darori stephendarori@gmail.com
  7. 7. Use the TV!  Pop culture is one of the easiest ways to figure out where to start.  For almost every blog topic there is a current event going on right now that affects your audience. Find it, get on top of it, and use it.  Use Twitter, Google alerts, etc… Think about it even from the #typeacon feed on Twitter right now. Stephen Darori stephendarori@gmail.com
  8. 8. Beyond the Banner  Don’t rely on Google.  Create sticky sites. Readership/Audience/RSS/Email/Capture  If you aren’t capturing customers at reading time – you are missing out on customers.  Content can be syndicated Stephen Darori stephendarori@gmail.com
  9. 9. Datafeeds  What are they?  Essentially a giant spreadsheet of data that an individual retailer has in inventory.  They turn affiliate marketing into the powerful marketing channel that it is.  http://www.costumzee.com/ vs. http://www.costumzee.com/shop/?search=batman  How do I turn this into a database that I can use?  MySQL helps you. Stephen Darori stephendarori@gmail.com
  10. 10. Supplement by using Deals  I don’t recommend just specifically deals marketing to anyone at this point due to the crowded nature of the space.  Supplementing reviews, blogs, with available deals is a great plan – but if you do it, contact the merchant and get a custom code. Find out how they are commissioning coupon sites. Stephen Darori stephendarori@gmail.com
  11. 11. After all that – how do I pick and start?  Affiliate Networks offer the most variety  ShareASale, Commission Junction, LinkShare, Google Affiliate Network make up the vast majority of the space.  Amazon Associates program among top independent. Stephen Darori stephendarori@gmail.com
  12. 12. How to search by Product Stephen Darori stephendarori@gmail.com
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