Presented by
Andy Headworth,
Sirona Consulting

22nd March 2012 Oslo
Hallo Oslo mitt
Twitter heter
@andyheadworth

MD of Sirona Consulting
Recruitment { Strategy | Social | Process | Online }...
When I mention social media to HR & Recruiters........
It isn’t what you do – it is who you are
‘Social’ is something you are – it is not something you do.
The media doesn’t det...
Social Media Explained

Twitter > I’m eating a donut
Facebook > I like donuts
Foursquare > This is where I eat donuts
Inst...
Science fiction recruiting becomes reality
The Changes
National Talent pools are shrinking [especially in-demand skills]
Global Talent pools are increasing due to mo...
The drivers of change

Tech Social
£, € Talent
The power of social media

http://www.youtube.com/watch?v=RG7vv-647ek
Implications of social media

Talent
Pool

150+ M
500+ M

100+ M

160+ M

800+ M

161+ M
Norway’s Talent
Oslo now ranks as the fastest-growing
city in Europe due to Norway’s strong
economy
Immigrants and their f...
Social Norway

2.6M

41k

250k

579k

[Working population 2.5M]

March 2012
A deeper look at Facebook in Norway
Remember over half the population on Facebook .....

Total 2.6 million

Fast growing a...
Recruitment CAN work on Facebook
A short history of social media in recruitment

Lessons learned
Tactics without strategy
Failure to recognise importance o...
Engagement – are you kidding?
You are in the palms of your candidates AND employees

Smartphone penetration in
Norway is 85%

So what does your career s...
The content shift

“The ubiquity of access has given candidates AND
employees the opportunity to create their own content
...
Candidate expectations are changing
“If you wish to persuade me, you must think my
thoughts, feel my feelings, and speak m...
What the job seekers are saying…..
Take note employers
How do you communicate with your candidates?

Tweet
Direct Message

Message
Facetime
Chat
Message; Circles
Huddle; Hangout...
Social search
Then the game changed......not just social search

Search, plus your world
[Now, do you think it might be worth looking at...
Adding a social layer is not complex
Why social media for recruitment?
Recruiting by influence
John Sumser , from HR Examiner: "Klout,

Peerindex and
Kred are just the start, in 10 years they w...
QR codes anyone?

Tip: Make sure you
take them to a
mobile enabled
page!
The latest, fastest growing social network
I promised you augmented reality.....

http://www.youtube.com/watch?v=kvEisDAsu8w&feature=related
No longer are you in control of your brand....
Remember Joey!
Takk for å
være et stort
publikum

www.sironaconsulting.com +44 1903 206249 | +44 7788 726019
andy.headworth@sironaconsult...
Upcoming SlideShare
Loading in...5
×

Stephen darori howsocialmediawillchangerecruitmentforever 120325142301-phpapp01

199

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
199
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Stephen darori howsocialmediawillchangerecruitmentforever 120325142301-phpapp01

  1. 1. Presented by Andy Headworth, Sirona Consulting 22nd March 2012 Oslo
  2. 2. Hallo Oslo mitt Twitter heter @andyheadworth MD of Sirona Consulting Recruitment { Strategy | Social | Process | Online } Corporates and Recruiters Published author of “Smart Social Media Recruitment Strategies”
  3. 3. When I mention social media to HR & Recruiters........
  4. 4. It isn’t what you do – it is who you are ‘Social’ is something you are – it is not something you do. The media doesn’t determine how social a company. Does your company culture focus on building relationships with your customers | employees | prospective employees ? If not, then it is unlikely social media will do it for you. If yes then lucky you, as social media will help you all the way .
  5. 5. Social Media Explained Twitter > I’m eating a donut Facebook > I like donuts Foursquare > This is where I eat donuts Instagram > Here is a vintage photo of my donut YouTube > Here I am eating a donut LinkedIn > My skills include donut eating Google+ > I’m a Google employee who eats donuts Pinterest > Here’s a donut recipe Spotify > Now listening to “donuts” Thanks to Three Ships Media
  6. 6. Science fiction recruiting becomes reality
  7. 7. The Changes National Talent pools are shrinking [especially in-demand skills] Global Talent pools are increasing due to mobility Company loyalty is diminishing – jobs not careers Candidate driven marketplace ensures choice, where money is no longer the primary driver Transparency is both a talent problem and an opportunity Finding ( and employing) good people is getting harder and harder!
  8. 8. The drivers of change Tech Social £, € Talent
  9. 9. The power of social media http://www.youtube.com/watch?v=RG7vv-647ek
  10. 10. Implications of social media Talent Pool 150+ M 500+ M 100+ M 160+ M 800+ M 161+ M
  11. 11. Norway’s Talent Oslo now ranks as the fastest-growing city in Europe due to Norway’s strong economy Immigrants and their first-generation children are expected to make up 47% of the Norwegian capital’s population by 2040 (currently 28%). Oslo will invest nearly NOK 25 billion (USD 4.5 billion) in 63 new construction projects, including 16 completely new schools. The Inbound Talent – where from, who & how? Sources: Norway’s SSB & NewspaperDagsavisen
  12. 12. Social Norway 2.6M 41k 250k 579k [Working population 2.5M] March 2012
  13. 13. A deeper look at Facebook in Norway Remember over half the population on Facebook ..... Total 2.6 million Fast growing age group in the last 3 months 45 - 54
  14. 14. Recruitment CAN work on Facebook
  15. 15. A short history of social media in recruitment Lessons learned Tactics without strategy Failure to recognise importance of content Lack of response management & conversation
  16. 16. Engagement – are you kidding?
  17. 17. You are in the palms of your candidates AND employees Smartphone penetration in Norway is 85% So what does your career site look like on a mobile?
  18. 18. The content shift “The ubiquity of access has given candidates AND employees the opportunity to create their own content about organisations how and when they please” Steven Ehrlich – Global VP, Client Development, aia worldwide
  19. 19. Candidate expectations are changing “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC
  20. 20. What the job seekers are saying…..
  21. 21. Take note employers
  22. 22. How do you communicate with your candidates? Tweet Direct Message Message Facetime Chat Message; Circles Huddle; Hangout “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC Message Company updates Inmail Message Audio Skype Video Skype RSS Feeds
  23. 23. Social search
  24. 24. Then the game changed......not just social search Search, plus your world [Now, do you think it might be worth looking at Google+?]
  25. 25. Adding a social layer is not complex
  26. 26. Why social media for recruitment?
  27. 27. Recruiting by influence John Sumser , from HR Examiner: "Klout, Peerindex and Kred are just the start, in 10 years they will be as advanced as DNA sequencing". Reach, Influence & Amplification [ Footnote: Work in progress, but algorithms are improving all the time ]
  28. 28. QR codes anyone? Tip: Make sure you take them to a mobile enabled page!
  29. 29. The latest, fastest growing social network
  30. 30. I promised you augmented reality..... http://www.youtube.com/watch?v=kvEisDAsu8w&feature=related
  31. 31. No longer are you in control of your brand....
  32. 32. Remember Joey!
  33. 33. Takk for å være et stort publikum www.sironaconsulting.com +44 1903 206249 | +44 7788 726019 andy.headworth@sironaconsulting.com blog.sironaconsulting.com linkedin.com/in/andyheadworth twitter.com/andyheadworth facebook.com/sironaconsulting
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×