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Stephen darori howsocialmediawillchangerecruitmentforever 120325142301-phpapp01


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  • 1. Presented by Andy Headworth, Sirona Consulting 22nd March 2012 Oslo
  • 2. Hallo Oslo mitt Twitter heter @andyheadworth MD of Sirona Consulting Recruitment { Strategy | Social | Process | Online } Corporates and Recruiters Published author of “Smart Social Media Recruitment Strategies”
  • 3. When I mention social media to HR & Recruiters........
  • 4. It isn’t what you do – it is who you are ‘Social’ is something you are – it is not something you do. The media doesn’t determine how social a company. Does your company culture focus on building relationships with your customers | employees | prospective employees ? If not, then it is unlikely social media will do it for you. If yes then lucky you, as social media will help you all the way .
  • 5. Social Media Explained Twitter > I’m eating a donut Facebook > I like donuts Foursquare > This is where I eat donuts Instagram > Here is a vintage photo of my donut YouTube > Here I am eating a donut LinkedIn > My skills include donut eating Google+ > I’m a Google employee who eats donuts Pinterest > Here’s a donut recipe Spotify > Now listening to “donuts” Thanks to Three Ships Media
  • 6. Science fiction recruiting becomes reality
  • 7. The Changes National Talent pools are shrinking [especially in-demand skills] Global Talent pools are increasing due to mobility Company loyalty is diminishing – jobs not careers Candidate driven marketplace ensures choice, where money is no longer the primary driver Transparency is both a talent problem and an opportunity Finding ( and employing) good people is getting harder and harder!
  • 8. The drivers of change Tech Social £, € Talent
  • 9. The power of social media
  • 10. Implications of social media Talent Pool 150+ M 500+ M 100+ M 160+ M 800+ M 161+ M
  • 11. Norway’s Talent Oslo now ranks as the fastest-growing city in Europe due to Norway’s strong economy Immigrants and their first-generation children are expected to make up 47% of the Norwegian capital’s population by 2040 (currently 28%). Oslo will invest nearly NOK 25 billion (USD 4.5 billion) in 63 new construction projects, including 16 completely new schools. The Inbound Talent – where from, who & how? Sources: Norway’s SSB & NewspaperDagsavisen
  • 12. Social Norway 2.6M 41k 250k 579k [Working population 2.5M] March 2012
  • 13. A deeper look at Facebook in Norway Remember over half the population on Facebook ..... Total 2.6 million Fast growing age group in the last 3 months 45 - 54
  • 14. Recruitment CAN work on Facebook
  • 15. A short history of social media in recruitment Lessons learned Tactics without strategy Failure to recognise importance of content Lack of response management & conversation
  • 16. Engagement – are you kidding?
  • 17. You are in the palms of your candidates AND employees Smartphone penetration in Norway is 85% So what does your career site look like on a mobile?
  • 18. The content shift “The ubiquity of access has given candidates AND employees the opportunity to create their own content about organisations how and when they please” Steven Ehrlich – Global VP, Client Development, aia worldwide
  • 19. Candidate expectations are changing “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC
  • 20. What the job seekers are saying…..
  • 21. Take note employers
  • 22. How do you communicate with your candidates? Tweet Direct Message Message Facetime Chat Message; Circles Huddle; Hangout “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC Message Company updates Inmail Message Audio Skype Video Skype RSS Feeds
  • 23. Social search
  • 24. Then the game changed......not just social search Search, plus your world [Now, do you think it might be worth looking at Google+?]
  • 25. Adding a social layer is not complex
  • 26. Why social media for recruitment?
  • 27. Recruiting by influence John Sumser , from HR Examiner: "Klout, Peerindex and Kred are just the start, in 10 years they will be as advanced as DNA sequencing". Reach, Influence & Amplification [ Footnote: Work in progress, but algorithms are improving all the time ]
  • 28. QR codes anyone? Tip: Make sure you take them to a mobile enabled page!
  • 29. The latest, fastest growing social network
  • 30. I promised you augmented reality.....
  • 31. No longer are you in control of your brand....
  • 32. Remember Joey!
  • 33. Takk for å være et stort publikum +44 1903 206249 | +44 7788 726019