Stephen darori affliate marketing


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Stephen darori affliate marketing

  1. 1. What is Affiliate Marketing  Quick survey – what level are we at?  101 – Affiliate Marketing is just advertising fees based on actual customer purchases.  201 – Affiliate Marketing is product searches, product links, reviews, and exploring deep links.  301 – Affiliate Marketing is datafeeds, RSS feeds, PHP, MySQL, and more… Stephen Darori
  2. 2. Why am I here?  Our retail customers are looking for you.  New customers to them are more important than some of the more tired out concepts in Affiliate Marketing.  We work with thousands of bloggers annually to help them branch in to Affiliate Marketing.  You are in an enormously advantageous bargaining position. Stephen Darori
  3. 3. How to Get Started?  Bottom line, relevancy is the number one key. This isn’t adwords, display rotations, or CPC – this is relevant content chosen for you, to be directed at your audience.  Think of the audience concept – your readers are your audience – what will they respond to?  The number one benefit to Affiliate Marketing is the ability to be relevant, and it is also the number one roadblock to activity. Stephen Darori
  4. 4. Get Away from the Sidebar  Easy to add – usually of no worth. If this is what you’ve tried in the past it is likely the reason for failure.  Contextual links directly to products work best.  Product reviews can be good but requires careful attention to the review/paid/disclosure issue.  ots/blake-lively-loves-her-gray-boots/ Stephen Darori
  5. 5. Get Away from the Sidebar  Think about how you see things as an audience member. What makes you interested.  Affiliate Marketing works because you get to choose these subtle moments when your audience will react the best.  Think movies / product placement vs. billboard ads. Stephen Darori
  6. 6. Get Outside the Box  Don’t market what everyone else is marketing. Your audience isn’t generic – neither are products.  Promote products that you use, care about, are passionate about, or those that you can relay pertinent information to your audience. Stephen Darori
  7. 7. Use the TV!  Pop culture is one of the easiest ways to figure out where to start.  For almost every blog topic there is a current event going on right now that affects your audience. Find it, get on top of it, and use it.  Use Twitter, Google alerts, etc… Think about it even from the #typeacon feed on Twitter right now. Stephen Darori
  8. 8. Beyond the Banner  Don’t rely on Google.  Create sticky sites. Readership/Audience/RSS/Email/Capture  If you aren’t capturing customers at reading time – you are missing out on customers.  Content can be syndicated Stephen Darori
  9. 9. Datafeeds  What are they?  Essentially a giant spreadsheet of data that an individual retailer has in inventory.  They turn affiliate marketing into the powerful marketing channel that it is.  vs.  How do I turn this into a database that I can use?  MySQL helps you. Stephen Darori
  10. 10. Supplement by using Deals  I don’t recommend just specifically deals marketing to anyone at this point due to the crowded nature of the space.  Supplementing reviews, blogs, with available deals is a great plan – but if you do it, contact the merchant and get a custom code. Find out how they are commissioning coupon sites. Stephen Darori
  11. 11. After all that – how do I pick and start?  Affiliate Networks offer the most variety  ShareASale, Commission Junction, LinkShare, Google Affiliate Network make up the vast majority of the space.  Amazon Associates program among top independent. Stephen Darori
  12. 12. How to search by Product Stephen Darori