Buyer’s Guide

A Guide to Evaluating Enterprise
Social Relationship Platforms
Buyer’s Guide

A Guide to Evaluating Enterprise Social Relationship Platforms
For any organization that uses social media ...
1. Social Media Management

as drive business results across all social channels, organizations will require the following...
3. Advertising
Your organization will need a social relationship platform that has a support system that provides options ...
5. Collaboration
contractors and agencies. Your social relationship platform should facilitate, not limit, collaboration b...
7. Security & Governance
order to ensure the greatest possible return and brand consistency with your social campaigns and...
8. Scalability
Along with collaboration, organizations need a social solution that will scale to the growing needs of each...
10. Analytics & Reporting

engagement, the following is required:

Analysis on engagement across all platforms and all soc...
About HootSuite Enterprise
Partner with HootSuite to enhance your social organization with our value-driven solutions:

Ho...
Upcoming SlideShare
Loading in...5
×

Stephen darori a guide to evaluating enterprise social relationship platforms

272

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
272
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Stephen darori a guide to evaluating enterprise social relationship platforms

  1. 1. Buyer’s Guide A Guide to Evaluating Enterprise Social Relationship Platforms
  2. 2. Buyer’s Guide A Guide to Evaluating Enterprise Social Relationship Platforms For any organization that uses social media to communicate with their audience, it’s no longer feasible to use social media without the foundation of a social relationship platform. Beyond the task of social media management, which forms the core of your strategy, a social relationship platform securely maps to the needs of every department, allowing for social marketing, social sales and social customer service teams to turn social In order to get the greatest possible value from your selection, it’s important to evaluate social relationship platforms based on the needs of your organization in the long term. The following checklist will help guide your media needs of your organization. The 11 Essential Capabilities of an Enterprise Social Relationship Platform: 1. Social Media Management 2. Engagement 3. Advertising 4. Integrations 5. Collaboration 6. Compliance 7. Security & Governance 8. Scalability 9. Global Support 10. Analytics & Reporting 11. Education & Training HootSuite Media Inc. Buyers Guide | 2
  3. 3. 1. Social Media Management as drive business results across all social channels, organizations will require the following capabilities of a social relationship platform: Single platform to support all social networks and contributors within the organization Ability to view and manage content across social networks System capable of organizing individuals, teams and departments in a manner that best suits their Identify problem posts and delete posts from social networks Access conversation histories and internal communications about inbound messages Ability to import large amounts of content using csv. uploads Robust mobile application to compliment web use (iPhone, iPad, and Android) 2. Engagement to engage on social in a way that drives business results. In order to enable your organization to do this, you will require the following capabilities of a social relationship platform: Single platform to publish content to multiple social networks Ability for your employees and your customers to engage gender, education, age, job title and seniority messages for discussion or promotion and push messaging out across all social networks HootSuite Media Inc. Buyers Guide | 3
  4. 4. 3. Advertising Your organization will need a social relationship platform that has a support system that provides options for advertising.These are the requirements: Manage multiple ad accounts from one central dashboard Easily discover organically successful content for promotion Simply add analytics tracking codes to links in ads for conversion tracking HootSuite Enterprise best-of-breed partnerships: 4. Integrations Your organization will need a social relationship platform that has robust integrations as well as strong working relationships with the leaders in tech innovation. These are the requirements: Robust mobile application to compliment web use Single platform to support all social networks and contributors within the organization Tight-knit integrations with partner networks to ensure near-parity native platforms, including partnership Social Media Manager Program International network support to tap into niche global networks in China, Brazil, Japan etc. platform HootSuite Media Inc. Buyers Guide | 4
  5. 5. 5. Collaboration contractors and agencies. Your social relationship platform should facilitate, not limit, collaboration between all contributing departments and agencies, including Customer Service, Marketing, and Sales. In order to accomplish this, look for the following functionalities: Easily onboard multiple contributors to monitor or publish to the appropriate social networks with a diverse set of permissions according to department, role or seniority accurate and timely manner Ability to engage with your customers in a diverse set of languages, time zones and geographies Centralized content library so everyone in the organization has access to relevant, on-brand content discussion or promotion and push messaging out across all social networks 6. Compliance avoid compliance violations, it is essential to ensure that your organization has internal policies and archiving look for the following functionalities: Automatic archiving—ensure your organization has a permanent record of every online communication. This will prevent data loss, leaks and help you meet compliance requirements Record who posts which messages when through what social network Pre-approve social content before it is published to ensure messaging is accurate and on-brand Meet FINRA, HIPAA, and PCI standards Automated content moderation: ensures all content conforms with your predetermined complicance policies HootSuite Media Inc. Buyers Guide | 5
  6. 6. 7. Security & Governance order to ensure the greatest possible return and brand consistency with your social campaigns and outreach, while keeping everything secure, look for the following security options: Centralized password management across multiple social networks, teams, groups, and departments Pre-approve social content before it is published to ensure messaging is accurate and on-brand Safeguard valuable social assets with granular team permissions. Give employees as much or as little control as they require, easily manage team members, and keep passwords protected Prevent errant messages from becoming public with safeguards to unintended messages . Swipe to approve means all employees are safeguarded from broadcasting unintended messages to branded accounts Protect your accounts on web and mobile, anytime, anywhere. The HTTPS setting further protects your directories, reducing the number of passwords required, and providing visibility into the total number of accounts activated authentication for corporate accounts within HootSuite’s social media management dashboard unauthorized applications. “HootSuite Enterprise has increased our team’s social productivity, and provides and additional layer of security to prevent malicious activity from happening.” Social Media Strategist, Large Enterprise Media & Entertainment Company HootSuite Media Inc. Buyers Guide | 6
  7. 7. 8. Scalability Along with collaboration, organizations need a social solution that will scale to the growing needs of each department, brand and geography. In order to match your organizational growth with your social media growth, Platform with the proven ability to securely support 10 to 500,000+ contributors Ability to deliver content across 50+ social networks Support any organizational model, from a contained, centralized strategy to a decentralized, dispersed model Minimize setup time and increase traction for widespread use through on-demand education provided by HootSuite University as well as optional live training sessions and professional services Tight-knit integrations with partner networks, including partnership programs: Facebook’s Preferred Marketing International network support to tap into niche global networks in China, Brazil, Japan etc. “HootSuite Enterprise has allowed us, in the headquarters function, to evangelize the importance of [our] social media to stakeholders, and build an internal community of previously disparate contacts across different countries.” Paul Dillon, Digital Communications Manager, Allianz Global Assistance 9. Global Support Your organization will need a social relationship platform that has a support system that provides a quick path to all the answers you or your team needs. These are the requirements: Access to knowledge base and support community 15 languages supported 24hr technical support Dedicated account manager focused on supporting your organization’s social media strategy HootSuite Media Inc. Buyers Guide | 7
  8. 8. 10. Analytics & Reporting engagement, the following is required: Analysis on engagement across all platforms and all social accounts Custom shortener for measuring post engagement statistics The ability to track conversions through ANY web analytics platform that supports custom parameters Tracking capabilities from start to resolution of assigned messaging insights on the social footprint of the entire organization The ability to create custom reports and have them delivered automatically on a chosen frequency HootSuite Command Center: a fully customizable, enterprise-class data visualization tool 11. Education & Training Your organization needs to stay up to date in today’s rapidly changing media landscape through social media Social media courseware Access to knowledge base with videos, articles, and access to ongoing education webinars Crisis management training for governments and institutions Professional services: customized training, report creation and team simulations HootSuite Media Inc. Buyers Guide | 8
  9. 9. About HootSuite Enterprise Partner with HootSuite to enhance your social organization with our value-driven solutions: HootSuite for Social Media Management HootSuite Enterprise is designed for organizations that want to drive, and connect, business goals with social media efforts. Securely deploy broad social programs that empower employees to participate in social, regardless of department, HootSuite for Social Marketing HootSuite for Social Customer Service function or geography. Provide executive insights on your entire social media footprint, and feed social data into existing systems for CRM, customer service and compliance. Beyond tools and features, HootSuite Enterprise enhances the value that social media provides by seamlessly integrating all social media efforts with existing systems and structures. Request a custom demo today by visiting HootSuite for Social Selling hootsuite.com/enterprise Top Brands Trust Hootsuite HootSuite Media Inc. Buyers Guide | 9

×