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State of Inbound
Marketing:
2010 Report
p
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe

Adam Blake
MIT Sloan - MBA St...
Report Methodology
•
•
•
•
•

Follow-up to our 2009 report
231 new responses
Diverse range of industries
Many different si...
Major Findings in 2010 Report
1. Inbound marketing delivers lower
cost per lead th outbound
t
l d than tb
d
marketing
2. S...
Inbound Marketing
vs
Outbound Marketing
Inbound is 60% Lower Cost Per Lead

Source: survey of hundreds of businesses: HubSpot.com/ROI
Inbound Marketing is More Effective
Cost Per Lead Rating

Source: survey of hundreds of businesses: HubSpot.com/ROI
Outbound Marketing is Less Effective
Cost Per Lead Rating

Source: survey of hundreds of businesses: HubSpot.com/ROI
Inbound Marketing Is More Important

Source: survey of hundreds of businesses: HubSpot.com/ROI
Trends in Budgets
and S
d Spending
di
Outbound Spending Decreasing

Source: survey of hundreds of businesses: HubSpot.com/ROI
Inbound Marketing Budgets Increasing

Source: survey of hundreds of businesses: HubSpot.com/ROI
Success Drives Investment in Inbound

Source: survey of hundreds of businesses: HubSpot.com/ROI
Small Companies Do More Inbound %

Source: survey of hundreds of businesses: HubSpot.com/ROI
Telemarketing, Paid Search Decrease

Source: survey of hundreds of businesses: HubSpot.com/ROI
Changes in
Business Bl
B i
Blogging
i
Blogging More Often Drives Results

Source: survey of hundreds of businesses: HubSpot.com/ROI
Most Business Blogs Post Weekly

Source: survey of hundreds of businesses: HubSpot.com/ROI
Changes in
Social Media Marketing
S i l M di M k ti
Changes in Social Media Landscape
“How important
are these services
to your business?

Source: survey of hundreds of busin...
Social Media is for Leads and Sales

Source: survey of hundreds of businesses: HubSpot.com/ROI
Social Media is for B2B and B2C

Source: survey of hundreds of businesses: HubSpot.com/ROI
The Best and Worst
from 2009
f
“Best Things” from 2009

Source: survey of hundreds of businesses: HubSpot.com/ROI
“Worst Things” from 2009

Source: survey of hundreds of businesses: HubSpot.com/ROI
How to Put All the Pieces Together?

d.j.k. on flickr
HubSpot Puts the Pieces Together
What’s HubSpot?
• All-in-one Marketing Software
•O
Over 2 100 customers i 3 years
2,100
t
in
• 110+ employees, lots of MIT...
Blog & Social Media
• Business Blog
Software
• Blog Analytics
• Social Media
Monitoring
• Social Media
Publishing
Search Optimization
• Keyword Grader
• Link Grader
• Page Grader
Lead Generation
•
•
•
•

Landing Pages
Lead Intelligence
Lead Alerts
Visitor Profiling
g
Competitor Tracking
Marketing Analytics

• Assess the effectiveness of your marketing on a
campaign-by-campaign level
• Optimize resource allo...
Proven ROI by 2,100+ Customers
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for Hub...
Q&A
Free trial of HubSpot:
www.HubSpot.com/free-trial
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe

Adam Blake
MIT Sl...
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Transcript of "State of-inbound-marketing-2010-100709105223-phpapp02"

  1. 1. State of Inbound Marketing: 2010 Report p Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Adam Blake MIT Sloan - MBA Student Twitter: @myapb
  2. 2. Report Methodology • • • • • Follow-up to our 2009 report 231 new responses Diverse range of industries Many different size companies Full report: http://hub.tm/Inbound2010
  3. 3. Major Findings in 2010 Report 1. Inbound marketing delivers lower cost per lead th outbound t l d than tb d marketing 2. Social media and blogs are expanding in the marketing budget 3. Businesses close real customers with social media and bl ith i l di d blogs
  4. 4. Inbound Marketing vs Outbound Marketing
  5. 5. Inbound is 60% Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
  6. 6. Inbound Marketing is More Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  7. 7. Outbound Marketing is Less Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  8. 8. Inbound Marketing Is More Important Source: survey of hundreds of businesses: HubSpot.com/ROI
  9. 9. Trends in Budgets and S d Spending di
  10. 10. Outbound Spending Decreasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  11. 11. Inbound Marketing Budgets Increasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  12. 12. Success Drives Investment in Inbound Source: survey of hundreds of businesses: HubSpot.com/ROI
  13. 13. Small Companies Do More Inbound % Source: survey of hundreds of businesses: HubSpot.com/ROI
  14. 14. Telemarketing, Paid Search Decrease Source: survey of hundreds of businesses: HubSpot.com/ROI
  15. 15. Changes in Business Bl B i Blogging i
  16. 16. Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI
  17. 17. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
  18. 18. Changes in Social Media Marketing S i l M di M k ti
  19. 19. Changes in Social Media Landscape “How important are these services to your business? Source: survey of hundreds of businesses: HubSpot.com/ROI
  20. 20. Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  21. 21. Social Media is for B2B and B2C Source: survey of hundreds of businesses: HubSpot.com/ROI
  22. 22. The Best and Worst from 2009 f
  23. 23. “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  24. 24. “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  25. 25. How to Put All the Pieces Together? d.j.k. on flickr
  26. 26. HubSpot Puts the Pieces Together
  27. 27. What’s HubSpot? • All-in-one Marketing Software •O Over 2 100 customers i 3 years 2,100 t in • 110+ employees, lots of MIT g p y , grads
  28. 28. Blog & Social Media • Business Blog Software • Blog Analytics • Social Media Monitoring • Social Media Publishing
  29. 29. Search Optimization • Keyword Grader • Link Grader • Page Grader
  30. 30. Lead Generation • • • • Landing Pages Lead Intelligence Lead Alerts Visitor Profiling g
  31. 31. Competitor Tracking
  32. 32. Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales
  33. 33. Proven ROI by 2,100+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI
  34. 34. Q&A Free trial of HubSpot: www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Adam Blake MIT Sloan - MBA Student Twitter: @myapb
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