State of-inbound-marketing-2010-100709105223-phpapp02
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  • 1. State of InboundState of Inbound Marketing:Marketing: 2010 Reportp Mike Volpe VP Marketing @HubSpot Adam Blake MIT Sloan - MBA StudentVP Marketing @HubSpot Twitter: @mvolpe MIT Sloan - MBA Student Twitter: @myapb
  • 2. Report Methodology • Follow-up to our 2009 report • 231 new responses • Diverse range of industriesDiverse range of industries • Many different size companies • Full report: http://hub.tm/Inbound2010
  • 3. Major Findings in 2010 Report 1. Inbound marketing delivers lower t l d th tb dcost per lead than outbound marketing 2. Social media and blogs are expanding in the marketing budgetexpanding in the marketing budget 3. Businesses close real customers ith i l di d blwith social media and blogs
  • 4. Inbound MarketingInbound Marketing vs Outbound Marketing
  • 5. Inbound is 60% Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 6. Inbound Marketing is More Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 7. Outbound Marketing is Less Effective Cost Per Lead Rating Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 8. Inbound Marketing Is More Important Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 9. Trends in Budgets d S diand Spending
  • 10. Outbound Spending Decreasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 11. Inbound Marketing Budgets Increasing Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 12. Success Drives Investment in Inbound Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 13. Small Companies Do More Inbound % Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 14. Telemarketing, Paid Search Decrease Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 15. Changes in B i Bl iBusiness Blogging
  • 16. Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 17. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 18. Changes in S i l M di M k tiSocial Media Marketing
  • 19. Changes in Social Media Landscape “How important are these services to your business?to your business? Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 20. Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 21. Social Media is for B2B and B2C Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 22. The Best and Worst f 2009from 2009
  • 23. “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 24. “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 25. How to Put All the Pieces Together? d.j.k. on flickrd.j.k. on flickr
  • 26. HubSpot Puts the Pieces Together
  • 27. What’s HubSpot? • All-in-one Marketing Software O 2 100 t i 3• Over 2,100 customers in 3 years • 110+ employees, lots of MIT gradsp y , g
  • 28. Blog & Social Media • Business Blog Software • Blog Analytics• Blog Analytics • Social Media Monitoring • Social MediaSocial Media Publishing
  • 29. Search Optimization • Keyword Grader • Link Grader Page Grader• Page Grader
  • 30. Lead Generation • Landing Pages • Lead Intelligence Lead Alerts• Lead Alerts • Visitor Profilingg
  • 31. Competitor Tracking
  • 32. Marketing Analytics • Assess the effectiveness of your marketing on a campaign-by-campaign level • Optimize resource allocation to maximize sales
  • 33. Proven ROI by 2,100+ Customers Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leadsg p www.HubSpot.com/ROI
  • 34. Q & AQ & A Free trial of HubSpot: www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Adam Blake MIT Sloan - MBA StudentVP Marketing @HubSpot Twitter: @mvolpe MIT Sloan - MBA Student Twitter: @myapb