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  • 1. Social Networking for Businesses (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 2. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 3. Who Am I?  Elizabeth Sugar Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP YouTube: seminarsOnSuccess  Also find me on: FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace      Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 World traveler – explored over 60 countries (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 4. Seminar  Time: 9-noon  Break: 10:30-10:45pm  Handouts: LOTS of material for your reading pleasure. We will not cover it all during seminar.  Focus:  Why use social media (specifically for business)  What is social media (definition, types, differences)  How to use social media for business (getting started, tips, plan)  Questions? (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 5. Why use social media for business  Market research  Customers likes/dislikes  Competition  Branding  Build relationships  More accessible to customers/clients  Get name out there  Rise in search engine rankings  Improve traffic  People trust other peoples’  Business connections  Find employees  Find colleagues  Knowledge sharing  “Free”  ROI – money  Increased sales (money)  More transactions  More new customers  Increased frequency of current customers recommendations (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 6. What is Social Media  Definition:  Group of people  Share interests/activities  Connected online  Terms: chat, instant messaging, blogs, weblog, micro- blogging, tweets/tweeting, RSS feeds, Atom feeds, viral, podcast, SEO, tagging  Social media does not replace your traditional website.  People are talking about you in social media  Join the chat, help direct it (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 7. Social Media sites  There are TONS of social networking sites  Networking  Social: FaceBook, MySpace, Hi5, Friendster, Orkut, Bebo, Tribe  Business: LinkedIn, Ryze  Blogging  Twitter  Blogger, WordPress, Drupal, Xanga (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved  Bookmarking  Del.icio.us, Reddit  Media  Documents: SlideShare, Google Docs  Video:YouTube, Vimeo  Images: Flickr  Reviews  Yelp  Articles  E-zine Articles, Reddit  Others  Internet radio, podcast 3/2/2012
  • 8. Social Media Sites  Social Networking  Facebook (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 9. Facebook Examples These are *my* friends listed! (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 10. Facebook Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 11. Facebook - responses (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 12. Social Media Sites  Business networking  LinkedIn (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 13. Social Media Sites  Blogging  Twitter (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 14. Twitter Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 15. Twitter Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 16. Twitter Examples (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 17. Social Media Sites  Blogging  Wordpress, Drupal (vs. Blogger) (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 18. Social Media Sites  Wordpress  Get your own hosting service and install Wordpress instead of blogging on wordpress.org  Use Atahualpa theme (by BytesForAll) – Looks awesome and tons of customization options without programming  http://wordpress.bytesforall.com  Free! (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 19. Social Media Sites  Bookmarking  Del.ici.us  Organizing  Sharing  Profiling (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 20. Social Media Sites  Media  SlideShare A fun example The Brand Gap http://www.slideshare.net/coolstuff/the-brand-gap (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 21. Social Media Sites  Media  Google Docs (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 22. Social Media Sites  Media  Video:YouTube (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012 http://www.youtube.com/watch?v=MpIOClX1jPE
  • 23. Social Media Sites  Reviews  Yelp (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 24. Social Media Sites  FourSquare Foursquare Mayors Get 25% Off at Ann Taylor (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 25. Social Media Sites  FourSquare (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved Foursquare Mayors Get 25% Off at Ann Taylor 3/2/2012
  • 26. Social Media Sites  Articles  E-Zine (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 27. How to pick which ones Do a market analysis  Who is your audience  Where are they?  What do they like?  Reading articles  Watching videos  Quick updates  Keeping abreast of the most current products/services/courses/etc. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 28. What role will you play  What role will you play?  Listener  Eavesdropper  Market research  Aggregator  Filterer  Contributor  Answerer  Connector  Producer (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 29. How to pursue your role  Listener  Tweets  RSS feeds  Search  Aggregator  Announce upcoming seminars and      events Top # lists Compile reviews/testimonials of products/services Compile list of links for particular area Maintain up-to-date posts to latest news Repost links to other blogs/tweets/reviews (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved  Contributor  How-to articles, videos  Educate on a topic  Tips and advice  Post photos of business/fans/events  Start discussions  Update status of what you’re doing  Top # lists  Review products/services  Interview prominent people  Offer free ebooks/samples/podcasts  Introduce your product/service  Testimonials 3/2/2012
  • 30. Tips  Have your customers provide your content  Contests  Coupons  Offer incentives – discounts for loyal customers who participate, recognition at events, links to their own sites from your business site  Check grammer/spelling!  Be succinct.  Don’t self-promote too often. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 31. Tips  Follow net etiquette  All upper case letters = yelling  Do not slander/flame others  Go for solutions, not attacks  Keep it real  Be you. Personality is important. Have one.Yet don’t get too personal.  Don’t cheat the system – anything you do will be found out.  Be a good role model. Remember, people talk. Guide their conversations.  Track your ROI. Google Analytics, track sales, customers. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 32. Return on Investment (ROI)  Establish a baseline % growth annually  $ sales 6.3% growth  # transactions  # unique customers  # new customers  Customer service satisfaction 9.5% growth  Write plan & goals  Compare to growth with social media efforts  Continual time # of friends/followers not necessarily valid – e.g.,  Event-based easy to inflate with fake users. Be careful if you hire  Quarterly an agency that guarantees you X # followers!  Annually (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
  • 33. Summary  Write out plan and goals for social media  Go where your customers are  If using a new social media site, play with it a bit as a regular person before launching your business on it.  Time-box how much time you spend on social networking, or hire someone.  Be you.  Measure ROI. Change plan based on results. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012