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  • Skip Reardon has over 30 years of experience in marketing, communications, competitive intelligence, and strategy development
    He’s designed over a dozen web sites since 1994 (and can still code HTML in Notepad)
    He’s recognized as one of the top small business bloggers since he began the Be Excellent blog in 2005, which offers over 1,500 posts about strategy, execution, leadership, accountability, and employee engagement. His Six Disciplines blog was recently named as one of the Top 150 Management and Leadership blogs globally.
    He’s recently been named to the Top 100 Most Influential Small Business Twitter list, and is recognized as one of the Top 20 experts on strategic planning.
    Request this presentation:
    [email_address]
    Visit the Six Disciplines blog
    www.SixDisciplines.com/blog
    Connect on LinkedIn
    http://www.linkedin.com/in/sreardon
    Follow on Twitter:
    www.Twitter.com/sreardon (@sreardon)
    Friend on FaceBook:
    www.facebook.com/SkipReardon
    Connect on Skype
    Sreardon
  • Shocking Statistics: (May 2010 – Citibank survey of 500 small business customers)
    81 percent of small businesses surveyed are not using social media· 37 percent are not using their website to expand their business· 84 percent don’t sell their products or services online· 65 percent do not use online advertising
    What an opportunity!!
  • update anywhere, anytime…imagine what that means for bad customer experiences?
  • 5 Free Twitter Tools for Small Business Marketers
    http://bit.ly/9hXdlp
  • Transcript

    • 1. Social Media “Hands-On” Workshop May 5, 2010 Skip Reardon Director of Digital Marketing Six Disciplines
    • 2. Agenda • Overview • Getting Started • Useful Twitter Tools – – – – Gaining Followers Measurement/Analytics Monitor Media • Resources • Recap
    • 3. Overview What is it? • 140 character limit – (aka a “tweet”) – roots in texting • Six different types of tweets: – News (47%), Spam, Self-promotion, Pointless Babble, Conversational and Pass-along Value. • Follow – and be followed (quality, not quantity) • RT = Re-tweet (reciprocity), DM = Direct message (private) • Automatic updates to Facebook, LinkedIn
    • 4. Overview • Who uses it ? – April 2010 – 100 million users worldwide – Feb 2010: Twitter now running at 1 billion tweets per month, 50 million tweets a day, 600 tweets per second – Known by 87%, just 7% of Americans use Twitter (17 million people) – 79% of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs – Dell sold $9 million via Twitter in 2009 http://bit.ly/6mo9T7 – Twitter Is the social media platform of choice for Fortune Global 500 Companies – The tie between Twitter and mobile is strong, as 63% of Twitter users access social networks via mobile phone, compared to 34% of social networkers as a whole. – 73% of Twitter users send SMS text messages multiple times per day – 42% learn about products and services via Twitter. – 41% provide opinions about products/services. – 19% seek customer support
    • 5. Why Use It? Personal Uses • • • • • • • Sharing news Variety Meeting new people Building community Real-time search Learning Steady stream of ideas, content, resources, tips • Entertainment Business Uses • • • • • • • • Brand building Customer service Product / service feedback Monitoring trends Contests, polls, coupons Surveys Product / service reviews Real-time testimonials • Extend the reach of your blog, website, Facebook fan page, • Competitive intelligence • Find vendors, partners, tech help, employees
    • 6. Getting Started • • • • • • • Setting up your account – personal or business Your Twitter profile – interests, your URL (blog, website) Conventions - Follow, DM, Replies@ #hash tags = categories, trends, events Etiquette - Thanking people for RT’s, following Links/URL Shorteners: bit.ly, ow.ly, goo.gl Search – names, companies, products, services – Alternative search engines www.twazzup.com • Lists – finding lists www.tweepml.org • Alternative Twitter client apps - web-based and mobile apps – www.TweetDeck.com – www.Seesmic.com – www.HootSuite.com
    • 7. Useful Tools • Following / Gaining Followers – Twellow – Find Twitterers with similar interests to you, by searching through a yellow-pages interface. – NearbyTweets – Enter a zipcode or city, and a distance, and you’ll find Twitterers and tweets from nearest where you are. – TweepleRank – Finds the best people on Twitter to follow, based on #followfriday, #MrTweet, and #TweepleTuesday recommendations. – JustTweetIt - Find other Twitter users just like you – Twitterholic - Who has the most followers (in a given geoarea) – Tweeple – Find lists and people to follow
    • 8. Useful Tools • Measurement/Analytics – TwitterAnalyzer – Google Analytics for Twitter. See who retweets you, how many people are seeing your messages, and how fast your Twitter follower numbers are growing – TweetStats – Graphs of your tweets per hour, tweets per month, who you’re tweeting, and what programs you’re using to send your tweets. – Tweetvisor – multiple analytics (uses Twitter API for “everything” ) – Twiter.Grader.com – grades your usefulness (influence) on Twitter – TwitReach - How much reach do your Tweets have? – TwtPoll – Create and distribute a simple poll over Twitter, which your tweeps can answer right from their Twitter accounts.
    • 9. Useful Tools • Monitor – CoTweet - CoTweet lets your company manage one Twitter account while allowing several employees to contribute. – Tweetbeep - Just like Google Alerts, Tweetbeep tracks Twitter conversations that mention you, your business or your products and services. – Twilert – like Google Alerts – BackTweets – search for links on Twitter
    • 10. Useful Tools • Media – TwitPic - Share your favorite pictures on Twitter. – Twitvid – Share videos – Listento.fm – Share videos, songs, or movies with easy links to tweet what you’re listening to or watching.
    • 11. Top Resources • • • • Basic Twitter for Beginners – http://bit.ly/2zZgo2 Essential Twitter Apps (desktop, mobile, search, business, media sharing, URL shorteners) – http://bit.ly/31Zkpm Twitter Tips and Tactics – Best of 2009 – http://bit.ly/2szb2y 80 Ways To Use Twitter for Small Biz (added 01/21/10) – http://bit.ly/8rUTPl • • • • • How To Use Twitter Lists (added 11/5/09) – http://bit.ly/RrXsp 8 Reasons You Need to Stop Ignoring Twitter – http://bit.ly/2tk7gR (added 11/17/09) How Twitter is Revolutionizing Business (added 11/24/09) – http://bit.ly/4OjBhZ 10 Tips for Getting Your CEO on Twitter (added 11/30/09) – http://bit.ly/6N0BPA The Six Types of Twitter Users (chart added 12/15/09) – http://bit.ly/835CQI • 30 Predictions of the Future of Twitter (added 3/8/10) – http://bit.ly/pl2Kj • 5 Free Twitter Tools for Small Business Marketers (added 5/4/10) – http://bit.ly/9hXdlp