0
Social Media for
Lead Generation
Mike Volpe
VP Marketing, HubSpot
Twitter: @mvolpe
Marketing is Changing
1950 - 2000

2000 - 2050
Outbound Marketing
Outbound Marketing is Harder
800-555-1234
Annoying
Salesperson
The Good News…
Inbound Marketing:
Get Found using
Google, Social Media and
Blogs

Top 5 Web Marketing
Book on Amazon
Inbou...
The Great News…

Source: survey of hundreds of businesses: HubSpot.com/ROI
Budget vs. Brains

Flickr: Refracted Moments

Flickr: Gaetoan Lee
“If you have more money than
brains, use outbound marketing.
If you have more brains than
money, use inbound marketing”

-...
Where is Search Going?
Where is Search Going?
Publish Everything
•
•
•
•
•
•
•

Blog
Podcast
Videos
Photos
Presentations
eBooks
News Releases
Publish Everywhere
What Gets Shared or Linked?
Rarely
Shared

• Product info
• Free trials
• Software documentation

Frequently
Shared

• New...
Link-Worthy & Share-Worthy

Over 1,200
inbound links to
one blog article.

1,000’s of Tweets about report - Twitter drove ...
Create Great Content by Blogging

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Links

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Visitors

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
46% of companies who blog
have gotten revenue
because of their blog.

Source: survey of hundreds of businesses: HubSpot.co...
Build Your Reach to Build Authority
Reach Metric
Inbound Links
MozRank SEO Authority 1-10

HubSpot
451,000
6

Salesforce.c...
Content Makes You Interesting
Blogging Drives Social Success

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Most Business Blogs Post Weekly

Source: survey of hundreds of businesses: HubSpot.com/ROI
More Blogging Increases Results

Source: survey of hundreds of businesses: HubSpot.com/ROI
Social Media = Leads and Sales

Source: survey of hundreds of businesses: HubSpot.com/ROI
Build Network - Keyword Search
Search.Twitter.com
LinkedIn Answers
LinkedIn Groups
All Your Employees Are Marketers
Empower Employees by Sharing Info
Inbound Marketing Summary

Create

Optimize

Convert
Promote
Q&A
Free Trial: www.HubSpot.com/free-trial

Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
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  • Transcript of "Socialmediaforleadgeneration 100514140222-phpapp01"

    1. 1. Social Media for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
    2. 2. Marketing is Changing 1950 - 2000 2000 - 2050
    3. 3. Outbound Marketing
    4. 4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
    5. 5. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
    6. 6. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
    7. 7. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
    8. 8. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
    9. 9. Where is Search Going?
    10. 10. Where is Search Going?
    11. 11. Publish Everything • • • • • • • Blog Podcast Videos Photos Presentations eBooks News Releases
    12. 12. Publish Everywhere
    13. 13. What Gets Shared or Linked? Rarely Shared • Product info • Free trials • Software documentation Frequently Shared • New data • Funny videos • Top-notch blog posts
    14. 14. Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article. 1,000’s of Tweets about report - Twitter drove 30% of traffic
    15. 15. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    16. 16. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    17. 17. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    18. 18. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
    19. 19. Build Your Reach to Build Authority Reach Metric Inbound Links MozRank SEO Authority 1-10 HubSpot 451,000 6 Salesforce.com 78,676 6 LinkedIn Group Members LinkedIn Company Followers 45,000 458 14,400 276 Facebook Fans Twitter Followers Google Buzz Followers YouTube Views Slideshare Views Twitter Mentions Per Month 11,900 34,000 1,000 300,000 375,000 34,000 6,500 6,800 None 400,000 3,000 9,500
    20. 20. Content Makes You Interesting
    21. 21. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    22. 22. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
    23. 23. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
    24. 24. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    25. 25. Build Network - Keyword Search
    26. 26. Search.Twitter.com
    27. 27. LinkedIn Answers
    28. 28. LinkedIn Groups
    29. 29. All Your Employees Are Marketers
    30. 30. Empower Employees by Sharing Info
    31. 31. Inbound Marketing Summary Create Optimize Convert Promote
    32. 32. Q&A Free Trial: www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
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