Uploaded on

Some of the Slideshare Presentations were developed by others. They are all worth looking at. I am Stephen Darori on Linkedin. if you think we have some synergy now or in the future , do send me an …

Some of the Slideshare Presentations were developed by others. They are all worth looking at. I am Stephen Darori on Linkedin. if you think we have some synergy now or in the future , do send me an invitation to connect and then follow it up with an inmail.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
95
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Leads

Transcript

  • 1. Social Media for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
  • 2. Marketing is Changing 1950 - 2000 2000 - 2050
  • 3. Outbound Marketing
  • 4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
  • 5. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
  • 6. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 7. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
  • 8. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
  • 9. Where is Search Going?
  • 10. Where is Search Going?
  • 11. Publish Everything • • • • • • • Blog Podcast Videos Photos Presentations eBooks News Releases
  • 12. Publish Everywhere
  • 13. What Gets Shared or Linked? Rarely Shared • Product info • Free trials • Software documentation Frequently Shared • New data • Funny videos • Top-notch blog posts
  • 14. Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article. 1,000’s of Tweets about report - Twitter drove 30% of traffic
  • 15. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 16. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 17. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 18. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 19. Build Your Reach to Build Authority Reach Metric Inbound Links MozRank SEO Authority 1-10 HubSpot 451,000 6 Salesforce.com 78,676 6 LinkedIn Group Members LinkedIn Company Followers 45,000 458 14,400 276 Facebook Fans Twitter Followers Google Buzz Followers YouTube Views Slideshare Views Twitter Mentions Per Month 11,900 34,000 1,000 300,000 375,000 34,000 6,500 6,800 None 400,000 3,000 9,500
  • 20. Content Makes You Interesting
  • 21. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • 22. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 23. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 24. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 25. Build Network - Keyword Search
  • 26. Search.Twitter.com
  • 27. LinkedIn Answers
  • 28. LinkedIn Groups
  • 29. All Your Employees Are Marketers
  • 30. Empower Employees by Sharing Info
  • 31. Inbound Marketing Summary Create Optimize Convert Promote
  • 32. Q&A Free Trial: www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe