Social Media for
Lead Generation
Mike Volpe
VP Marketing, HubSpot
Twitter: @mvolpe
Marketing is Changing
1950 - 2000 2000 - 2050
Outbound Marketing
Outbound Marketing is Harder
800-555-1234
Annoying
Salesperson
The Good News…
Inbound Marketing:
Get Found using Google,
Social Media and Blogs
Top 5 Web Marketing
Book on Amazon
Inboun...
The Great News…
Source: survey of hundreds of businesses: HubSpot.com/ROI
Budget vs. Brains
Flickr: Refracted Moments Flickr: Gaetoan Lee
“If you have more money than
brains, use outbound marketing.
If you have more brains than
money, use inbound marketing”
--...
Where is Search Going?
Where is Search Going?
Publish Everything
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
Publish Everywhere
What Gets Shared or Linked?
Rarely
Shared
Frequently
Shared
• Product info
• Free trials
• Software documentation
• New da...
1,000’s of Tweets about report - Twitter drove 30% of traffic
Link-Worthy & Share-Worthy
Over 1,200
inbound links to
one b...
Create Great Content by Blogging
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Links
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
46% of companies who blog
have gotten revenue
because of their blog.
Source: survey of hundreds of businesses: HubSpot.com...
Build Your Reach to Build Authority
Reach Metric HubSpot Salesforce.com
Inbound Links 451,000 78,676
MozRank SEO Authority...
Content Makes You Interesting
Blogging Drives Social Success
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Most Business Blogs Post Weekly
Source: survey of hundreds of businesses: HubSpot.com/ROI
More Blogging Increases Results
Source: survey of hundreds of businesses: HubSpot.com/ROI
Social Media = Leads and Sales
Source: survey of hundreds of businesses: HubSpot.com/ROI
Build Network - Keyword Search
Search.Twitter.com
LinkedIn Answers
LinkedIn Groups
All Your Employees Are Marketers
Empower Employees by Sharing Info
Inbound Marketing Summary
Optimize
Promote
Create
Convert
Q & A
Mike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
Free Trial: www.HubSpot.com/free-trial
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  • Socialmediaforleadgeneration 100514140222-phpapp01

    1. 1. Social Media for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
    2. 2. Marketing is Changing 1950 - 2000 2000 - 2050
    3. 3. Outbound Marketing
    4. 4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
    5. 5. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
    6. 6. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
    7. 7. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
    8. 8. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
    9. 9. Where is Search Going?
    10. 10. Where is Search Going?
    11. 11. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
    12. 12. Publish Everywhere
    13. 13. What Gets Shared or Linked? Rarely Shared Frequently Shared • Product info • Free trials • Software documentation • New data • Funny videos • Top-notch blog posts
    14. 14. 1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article.
    15. 15. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    16. 16. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    17. 17. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
    18. 18. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
    19. 19. Build Your Reach to Build Authority Reach Metric HubSpot Salesforce.com Inbound Links 451,000 78,676 MozRank SEO Authority 1-10 6 6 LinkedIn Group Members 45,000 14,400 LinkedIn Company Followers 458 276 Facebook Fans 11,900 6,500 Twitter Followers 34,000 6,800 Google Buzz Followers 1,000 None YouTube Views 300,000 400,000 Slideshare Views 375,000 3,000 Twitter Mentions Per Month 34,000 9,500
    20. 20. Content Makes You Interesting
    21. 21. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
    22. 22. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
    23. 23. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
    24. 24. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
    25. 25. Build Network - Keyword Search
    26. 26. Search.Twitter.com
    27. 27. LinkedIn Answers
    28. 28. LinkedIn Groups
    29. 29. All Your Employees Are Marketers
    30. 30. Empower Employees by Sharing Info
    31. 31. Inbound Marketing Summary Optimize Promote Create Convert
    32. 32. Q & A Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Free Trial: www.HubSpot.com/free-trial
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