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  • Leads

Transcript

  • 1. Social Media for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
  • 2. Marketing is Changing 1950 - 2000 2000 - 2050
  • 3. Outbound Marketing
  • 4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
  • 5. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
  • 6. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 7. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
  • 8. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki
  • 9. Where is Search Going?
  • 10. Where is Search Going?
  • 11. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
  • 12. Publish Everywhere
  • 13. What Gets Shared or Linked? Rarely Shared Frequently Shared • Product info • Free trials • Software documentation • New data • Funny videos • Top-notch blog posts
  • 14. 1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article.
  • 15. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 16. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 17. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 18. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 19. Build Your Reach to Build Authority Reach Metric HubSpot Salesforce.com Inbound Links 451,000 78,676 MozRank SEO Authority 1-10 6 6 LinkedIn Group Members 45,000 14,400 LinkedIn Company Followers 458 276 Facebook Fans 11,900 6,500 Twitter Followers 34,000 6,800 Google Buzz Followers 1,000 None YouTube Views 300,000 400,000 Slideshare Views 375,000 3,000 Twitter Mentions Per Month 34,000 9,500
  • 20. Content Makes You Interesting
  • 21. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • 22. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 23. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 24. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  • 25. Build Network - Keyword Search
  • 26. Search.Twitter.com
  • 27. LinkedIn Answers
  • 28. LinkedIn Groups
  • 29. All Your Employees Are Marketers
  • 30. Empower Employees by Sharing Info
  • 31. Inbound Marketing Summary Optimize Promote Create Convert
  • 32. Q & A Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Free Trial: www.HubSpot.com/free-trial