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    Socialmediaforentrpafritech nairobi17-06-110617035739-phpapp01 Socialmediaforentrpafritech nairobi17-06-110617035739-phpapp01 Presentation Transcript

    • Social Media for Entreprenuers & Start-ups Nairobi, July 17th Fady Ramzy Interact Egypt country Manager
    • Interact Play Innovation
    • Nafurahia Kuwa hapa Nairobi ! Digital Media consultant & speaker Co-founder of Interact Egypt Social Media visionary & believer 3 Social Media for Entrepreneurs 17/06/2011
    • Egypt - The Power of Social Media 4 Social Media for Entrepreneurs 17/06/2011
    • Interact SpA - Founded in 1995 in Italy Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait Joint Stock Company in December 2008 Interact Egypt 5 Social Media For Entrepreneurs Launched in June 2009 Headquarter for MENA solutions & services R&D for Mobile Solutions 17/06/2011
    • Digital Television Digital Signage on Mobile 6 on the Web Social Media For Entrepreneurs Iptv/digital signage 17/06/2011
    • Semantic CMS Content Existing Assets CMS/ECM Online TV 7 Social Media For Entrepreneurs 17/06/2011
    • Social Media 8 Social Media For Entrepreneurs 17/06/2011
    • Mobile Apps 9 Social Media For Entrepreneurs 17/06/2011
    • Lets Interact
    • This event is currently TWEETED at this Very Moment #FollowAfritech 11 Social Media for Entrepreneurs 17/06/2011
    • What is the secret here? 12 Social Media for Entrepreneurs 17/06/2011
    • Social Media For Entrepreneurs 13 Social Media For Entrepreneurs 17/06/2011
    • The Entrepreneur 14 Social Media for Entrepreneurs 17/06/2011
    • The African Dream Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs 15 Social Media for Entrepreneurs 17/06/2011
    • Social Media is no longer a trend! It’s a FUNDAMENTAL Business tool ! 16 INTERACT SOCIAL MEDIA SPACE 17/06/2011
    • Quick Facts
    • Facebook
    • Facebook What is interesting in statistics per continent is that continent on Facebook gaining more than Africa is the most dynamic 50% of its Facebook users in the last 6 months! Socialbakers 19 Social Media for Entrepreneurs 17/06/2011
    • YouTube In May 2010 YouTube launched locally in South Africa 20 Social Media for Entrepreneurs 17/06/2011
    • 21 Social Media for Entrepreneurs 17/06/2011
    • 22 Social Media for Entrepreneurs 17/06/2011
    • Web 2.0 Entrepreneurs!
    • Your Online Identity?! Website Newsletters Online Video Blog Social Media Identity Title Text Online World SEO Web Data Analytics Mobile 24 Social Media For Entrepreneurs 17/06/2011
    • Note 1: Social Media is a paradigm shift Title Text
    • 26 Social Media for Entrepreneurs 17/06/2011
    • What can social media do for your business?
    • 28 Social Media for Entrepreneurs 17/06/2011
    • Step 0: Set your goals
    • What’s Your Goal!? Business Relations? Building Awareness? Selling? 30 Social Media for Entrepreneurs 17/06/2011
    • What’s Your Budget? Cost Effective Necessary not Complementary 31 Social Media for Entrepreneurs 17/06/2011
    • Message you want to send?! What is the Remember to keep your Tone and Style aligned with your Brand Image. 32 Social Media for Entrepreneurs 17/06/2011
    • Target Audience!? Do you know your Know them well Understand their language and their Mediums AKA : Social Networks! 33 Social Media for Entrepreneurs 17/06/2011
    • Tool and Why!? What’s Your Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc! Your choice based on your Targets Your Taregts based on your Goals 34 Social Media for Entrepreneurs 17/06/2011
    • Step 1: Build your identity
    • Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Monitoring 36 Social Media For Entrepreneurs Social Media Social Media tools 17/06/2011
    • 37 Social Media for Entrepreneurs 17/06/2011
    • Twitter 38 Social Media for Entrepreneurs 17/06/2011
    • Linkedin 39 Social Media for Entrepreneurs 17/06/2011
    • Flickr 40 Social Media for Entrepreneurs 17/06/2011
    • YouTube 41 Social Media for Entrepreneurs 17/06/2011
    • SlideShare 42 Social Media for Entrepreneurs 17/06/2011
    • Finally – Integrate! 43 Social Media for Entrepreneurs 17/06/2011
    • Step 2: Promote it
    • 45 Social Media for Entrepreneurs 17/06/2011
    • Email signature 46 Social Media for Entrepreneurs 17/06/2011
    • Newsletter 47 Social Media for Entrepreneurs 17/06/2011
    • Blog 48 Social Media for Entrepreneurs 17/06/2011
    • Cross Promote 49 Social Media for Entrepreneurs 17/06/2011
    • Note 2: atience ersistence assion Title Text
    • Step 3: Listen - Engage
    • Note 3: No listening without Engagement No Engagement without listening
    • LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 53 INTERACT SOCIAL MEDIA SPACE 17/06/2011
    • Engage Be Yourself only Answer questions & give feedback Initiate a Conversation! Give a SOUL to your Online identity! 54 INTERACT SOCIAL MEDIA SPACE 17/06/2011
    • Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 55 INTERACT SOCIAL MEDIA SPACE 17/06/2011
    • Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively 56 INTERACT SOCIAL MEDIA SPACE 17/06/2011
    • Step 4: Build a strategy
    • The Magical Methodology Plan Do Check Act 58 Social Media for Entrepreneurs 17/06/2011
    • Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Show Expertise Behind Logo Train Consult 59 Social Media for Entrepreneurs Build Comfort with Client 17/06/2011
    • Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 60 Social Media for Entrepreneurs 17/06/2011
    • Involve! Maintain your level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 61 Social Media for Entrepreneurs 17/06/2011
    • Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 62 Social Media for Entrepreneurs 17/06/2011
    • Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 63 Social Media for Entrepreneurs 17/06/2011
    • Step 5: Boost your business
    • Note 4: Don't Sell You do not make money with social media, you make money with people who know, like and trust you.
    • Note 5: “Look for broken arms” Andy Duncan
    • Note 6: KISS = Keep It Super Simple
    • True Stories from a Web 3.0 Smart-up
    • Story 1: Stay connected
    • 70 Social Media for Entrepreneurs 17/06/2011
    • 71 Social Media for Entrepreneurs 17/06/2011
    • Lesson learned: Always connect with people you meet, email or talk to Title Text
    • Story 2: Building business partnerships
    • 74 Social Media for Entrepreneurs 17/06/2011
    • 75 Social Media for Entrepreneurs 17/06/2011
    • Lesson learned: Always seek new connections of similar profiles
    • Story 3: The Egyptian Revolution
    • 78 Social Media for Entrepreneurs 17/06/2011
    • Lesson learned: Provide valuable content, for free sometimes
    • Story 4: The European investment bank report
    • 81 Social Media for Entrepreneurs 17/06/2011
    • Lesson learned: The more effort you invest, the more exposure you get
    • Asante Sana 83 Interact Egypt http://Egypt.interact.it Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 17/06/2011