Socialmediaforentrpafritech nairobi17-06-110617035739-phpapp01

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Socialmediaforentrpafritech nairobi17-06-110617035739-phpapp01

  1. 1. Social Media for Entreprenuers & Start-ups Nairobi, July 17th Fady Ramzy Interact Egypt country Manager
  2. 2. Interact Play Innovation
  3. 3. Nafurahia Kuwa hapa Nairobi ! Digital Media consultant & speaker Co-founder of Interact Egypt Social Media visionary & believer 3 Social Media for Entrepreneurs 17/06/2011
  4. 4. Egypt - The Power of Social Media 4 Social Media for Entrepreneurs 17/06/2011
  5. 5. Interact SpA - Founded in 1995 in Italy Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait Joint Stock Company in December 2008 Interact Egypt 5 Social Media For Entrepreneurs Launched in June 2009 Headquarter for MENA solutions & services R&D for Mobile Solutions 17/06/2011
  6. 6. Digital Television Digital Signage on Mobile 6 on the Web Social Media For Entrepreneurs Iptv/digital signage 17/06/2011
  7. 7. Semantic CMS Content Existing Assets CMS/ECM Online TV 7 Social Media For Entrepreneurs 17/06/2011
  8. 8. Social Media 8 Social Media For Entrepreneurs 17/06/2011
  9. 9. Mobile Apps 9 Social Media For Entrepreneurs 17/06/2011
  10. 10. Lets Interact
  11. 11. This event is currently TWEETED at this Very Moment #FollowAfritech 11 Social Media for Entrepreneurs 17/06/2011
  12. 12. What is the secret here? 12 Social Media for Entrepreneurs 17/06/2011
  13. 13. Social Media For Entrepreneurs 13 Social Media For Entrepreneurs 17/06/2011
  14. 14. The Entrepreneur 14 Social Media for Entrepreneurs 17/06/2011
  15. 15. The African Dream Unlocking Africa’s potentials by empowering Entrepreneurs, Start-ups & SMEs 15 Social Media for Entrepreneurs 17/06/2011
  16. 16. Social Media is no longer a trend! It’s a FUNDAMENTAL Business tool ! 16 INTERACT SOCIAL MEDIA SPACE 17/06/2011
  17. 17. Quick Facts
  18. 18. Facebook
  19. 19. Facebook What is interesting in statistics per continent is that continent on Facebook gaining more than Africa is the most dynamic 50% of its Facebook users in the last 6 months! Socialbakers 19 Social Media for Entrepreneurs 17/06/2011
  20. 20. YouTube In May 2010 YouTube launched locally in South Africa 20 Social Media for Entrepreneurs 17/06/2011
  21. 21. 21 Social Media for Entrepreneurs 17/06/2011
  22. 22. 22 Social Media for Entrepreneurs 17/06/2011
  23. 23. Web 2.0 Entrepreneurs!
  24. 24. Your Online Identity?! Website Newsletters Online Video Blog Social Media Identity Title Text Online World SEO Web Data Analytics Mobile 24 Social Media For Entrepreneurs 17/06/2011
  25. 25. Note 1: Social Media is a paradigm shift Title Text
  26. 26. 26 Social Media for Entrepreneurs 17/06/2011
  27. 27. What can social media do for your business?
  28. 28. 28 Social Media for Entrepreneurs 17/06/2011
  29. 29. Step 0: Set your goals
  30. 30. What’s Your Goal!? Business Relations? Building Awareness? Selling? 30 Social Media for Entrepreneurs 17/06/2011
  31. 31. What’s Your Budget? Cost Effective Necessary not Complementary 31 Social Media for Entrepreneurs 17/06/2011
  32. 32. Message you want to send?! What is the Remember to keep your Tone and Style aligned with your Brand Image. 32 Social Media for Entrepreneurs 17/06/2011
  33. 33. Target Audience!? Do you know your Know them well Understand their language and their Mediums AKA : Social Networks! 33 Social Media for Entrepreneurs 17/06/2011
  34. 34. Tool and Why!? What’s Your Facebook? Twitter? You Tube?! Linkedin? Flickr!? Etc! Your choice based on your Targets Your Taregts based on your Goals 34 Social Media for Entrepreneurs 17/06/2011
  35. 35. Step 1: Build your identity
  36. 36. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Monitoring 36 Social Media For Entrepreneurs Social Media Social Media tools 17/06/2011
  37. 37. 37 Social Media for Entrepreneurs 17/06/2011
  38. 38. Twitter 38 Social Media for Entrepreneurs 17/06/2011
  39. 39. Linkedin 39 Social Media for Entrepreneurs 17/06/2011
  40. 40. Flickr 40 Social Media for Entrepreneurs 17/06/2011
  41. 41. YouTube 41 Social Media for Entrepreneurs 17/06/2011
  42. 42. SlideShare 42 Social Media for Entrepreneurs 17/06/2011
  43. 43. Finally – Integrate! 43 Social Media for Entrepreneurs 17/06/2011
  44. 44. Step 2: Promote it
  45. 45. 45 Social Media for Entrepreneurs 17/06/2011
  46. 46. Email signature 46 Social Media for Entrepreneurs 17/06/2011
  47. 47. Newsletter 47 Social Media for Entrepreneurs 17/06/2011
  48. 48. Blog 48 Social Media for Entrepreneurs 17/06/2011
  49. 49. Cross Promote 49 Social Media for Entrepreneurs 17/06/2011
  50. 50. Note 2: atience ersistence assion Title Text
  51. 51. Step 3: Listen - Engage
  52. 52. Note 3: No listening without Engagement No Engagement without listening
  53. 53. LISTEN People want their service/Product Providers, to listen to what they need! They need Care and Attention! They will stick to you..If you listen to them! 53 INTERACT SOCIAL MEDIA SPACE 17/06/2011
  54. 54. Engage Be Yourself only Answer questions & give feedback Initiate a Conversation! Give a SOUL to your Online identity! 54 INTERACT SOCIAL MEDIA SPACE 17/06/2011
  55. 55. Build Trust & Credibility portray yourself as an Expert it shows how established and reliable you are! That’s promotion, too! 55 INTERACT SOCIAL MEDIA SPACE 17/06/2011
  56. 56. Be Fun use attractive means to capture the attention. Social Media is not newspapers It’s a two-way communication Interactive & lively 56 INTERACT SOCIAL MEDIA SPACE 17/06/2011
  57. 57. Step 4: Build a strategy
  58. 58. The Magical Methodology Plan Do Check Act 58 Social Media for Entrepreneurs 17/06/2011
  59. 59. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Show Expertise Behind Logo Train Consult 59 Social Media for Entrepreneurs Build Comfort with Client 17/06/2011
  60. 60. Share “Valuable” Content Content is KING Exert effort and time in building and sharing it Blog, tweets, posts, photos, videos, articles, sky is the limit Keeps your image as the field expert Measure how your audience respond to your content 60 Social Media for Entrepreneurs 17/06/2011
  61. 61. Involve! Maintain your level of involvement with your audience!! Create a dynamic online persona. No one wants to read a Twitter stream that only deals with menu updates or sales — people want to engage with a brand. Make it Personal! 61 Social Media for Entrepreneurs 17/06/2011
  62. 62. Measure & Monitor The KPIs True reach: Your network size & dynamics Social Media influence: How influential you are? Amplification: The likelihood that your content will be acted upon. 62 Social Media for Entrepreneurs 17/06/2011
  63. 63. Boost your influence Personal Brand, Trust and Expertise. Understanding each is imperative to measuring influence, which can be expressed as: Influence = (Personal Brand * Trust * Expertise) Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to: Influence = (Personal Brand * Knowledge * Trust2) 63 Social Media for Entrepreneurs 17/06/2011
  64. 64. Step 5: Boost your business
  65. 65. Note 4: Don't Sell You do not make money with social media, you make money with people who know, like and trust you.
  66. 66. Note 5: “Look for broken arms” Andy Duncan
  67. 67. Note 6: KISS = Keep It Super Simple
  68. 68. True Stories from a Web 3.0 Smart-up
  69. 69. Story 1: Stay connected
  70. 70. 70 Social Media for Entrepreneurs 17/06/2011
  71. 71. 71 Social Media for Entrepreneurs 17/06/2011
  72. 72. Lesson learned: Always connect with people you meet, email or talk to Title Text
  73. 73. Story 2: Building business partnerships
  74. 74. 74 Social Media for Entrepreneurs 17/06/2011
  75. 75. 75 Social Media for Entrepreneurs 17/06/2011
  76. 76. Lesson learned: Always seek new connections of similar profiles
  77. 77. Story 3: The Egyptian Revolution
  78. 78. 78 Social Media for Entrepreneurs 17/06/2011
  79. 79. Lesson learned: Provide valuable content, for free sometimes
  80. 80. Story 4: The European investment bank report
  81. 81. 81 Social Media for Entrepreneurs 17/06/2011
  82. 82. Lesson learned: The more effort you invest, the more exposure you get
  83. 83. Asante Sana 83 Interact Egypt http://Egypt.interact.it Twitter: @interactegypt Facebook & Linkedin: Interact Egypt Fady Ramzy Twitter: @cyberzizo Linkedin: Fady Ramzy 17/06/2011

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