SOCIAL DOMINATION:

HOW TO CONQUER
‘THE BIG 3’ SOCIAL
MEDIA NETWORKS

#inbound13
ANUM

HUSSAIN
@anum

inbound marketer.
community activist.
tech enthusiast.
cookie lover.
harry potter addict.
DOMINATION PLAN
1 
2 
3 

Form a Strong Alliance
Perfect Your Machinery
Improve Your Communication
1

FORM AN ALLIANCE
Let’s think back to the BIG 3 of WWII ...
The Big 3
of WWII understood that world
domination would only be possible
by putting aside their differences,
and working ...
THINK OF YOUR
SOCIAL MEDIA
STRATEGY THE
SAME WAY.
#inbound13
It’s not about ...
It’s not about ...
Facebook versus LinkedIn
It’s not about ...
Facebook versus LinkedIn
LinkedIn versus Twitter
It’s not about ...
Facebook versus LinkedIn
LinkedIn versus Twitter
Twitter versus Facebook
It’s about creating an
alliance between the
three greatest social
levers you can pull.
2

PERFECT YOUR MACHINERY
Let’s think about WWII tech development.
Aircraft
advancements during WWII
played a huge role in optimizing
battle strategy for success.
YOU SHOULD BE
OPTIMIZING EVERY
SOCIAL POST FOR
SIMILAR SUCCESS.
#inbound13
FACEBOOK
Posting Options on Facebook
Status

Link

Photo

Video

Event

Check-In
1,500
possible stories are filtered
through per day on an avg
Facebook user’s News Feed.
Lars Backstrom, Facebook Engineer...
1,500

of
nly 20% lly
O
ctua
them a ser
u
make a
feed.

possible stories are filtered
through per day on an avg
Facebook u...
So how do you ensure
your content is
included in that 20%?
Best Practice 1: Remove Links From Copy
Photos on Facebook Pages
receive

53%

more Likes than the average
post.
Source: HubSpot
Photos on Facebook Pages
receive

104%

more comments than the
average post.
Source: HubSpot
Best Practice 2: Employ Photos Over Links
Best Practice 3: Optimal Image Upload Size
Timeline Image Preview:
403 x 403 px

Shared Link
Preview:
156 x 116 px

Shared...
Best Practice 4: Reposition Timeline Photos
Best Practice 4: Reposition Timeline Photos
Best Practice 4: Reposition Timeline Photos
Best Practice 5: Highlight Horizontal Photos
Best Practice 5: Highlight Horizontal Photos
Best Practice 5: Highlight Horizontal Photos
Best Practice 6: Post to Timeline Before Album
Best Practice 6: Post to Timeline Before Album
Best Practice 6: Post to Timeline Before Album

No post
engagement.
Best Practice 6: Post to Timeline Before Album

No post
engagement.
Best Practice 6: Post to Timeline Before Album

No post
engagement.

High post
engagement.
Best Practice 7: Link Titles < 100 Characters
Best Practice 7: Link Titles < 100 Characters

Main title
cutoff.
Best Practice 7: Link Titles < 100 Characters

Main title
cut off.

Main title
under 100
characters.
Best Practice 8: Keep Post Copy Succinct
Best Practice 8: Keep Post Copy Succinct

Shorter posts
receive greater
response score.
LINKEDIN
Posting Options on LinkedIn
Status

Video Link

Link

Photo
Three
million companies have
LinkedIn Company Pages.
Source: LinkedIn
Three
million companies have
LinkedIn Company Pages.
Source: LinkedIn

87% of users trus
t
LinkedIn as a
source of info th...
So how do you ensure
your content is among
the trusted sources?
Best Practice 9: Include Shortened Link in Copy

Posting directly
to LinkedIn
STRIPS your
UTM tracking
code.
Better Yet, Use a Third Party App (Like HubSpot)
Better Yet, Use a Third Party App (Like HubSpot)

HubSpot
automatically
tracks all your
social media
posts.
Best Practice 10: Rally Around One Post
Best Practice 10: Rally Around One Post

Focusing all attention
on one post a week can
lead to distribution in
LinkedIn To...
LinkedIn is

277%

more effective for lead gen
than Facebook and Twitter.
Source: HubSpot
Best Practice 11: Share More Marketing Offers
53%

of LinkedIn users join 10 or
more groups.
Source: Power Formula
Best Practice 12: Engage in Groups

Source: Power Formula Infographic
Best Practice 13: Use LinkedIn Announcements
Best Practice 13: Use LinkedIn Announcements

Yellow bars
indicate leads
generated on
day of LinkedIn
announcement
Best Practice 13: Use LinkedIn Announcements

Two ways to accomplish this:
1 Start your own LinkedIn Group.
2 Engage in re...
TWITTER
Posting Options on Twitter
Status

Video

Link

Photo
3y, 2m, 1d
is the time it took from the first
tweet to the billionth tweet.
Source: Twitter
3y, 2m, 1d
is the time it took from the first
tweet to the billionth tweet.
Source: Twitter

It now only
takes 1 week
to s...
So how do you ensure
your content is seen
among all that noise?
Best Practice 14: Keep Tweets Short
1

Source: Dan Zarrella
Best Practice 14: Keep Tweets Short
1

Source: Dan Zarrella

2
Best Practice 14: Keep Tweets Short
1

Source: Dan Zarrella

2

This RT
required the
removal of my
keyword
#INBOUND13
Best Practice 15: Include Twitter Handles
Best Practice 15: Include Twitter Handles

Including a user
or brand’s handle
will increase the
chances that they
will RT ...
Best Practice 16: Know Reply VS Mentions
Best Practice 16: Know Reply VS Mentions
Best Practice 16: Know Reply VS Mentions

Anyone who
follows both the
person being
tweeted at AND
the tweeter can
see a “r...
Tweets with one or two hashtags
receive

21%

higher engagement than those
with three or more hashtags.
Source: Salesforce
Best Practice 17: Use Hashtags Judiciously
Including more than two in a tweet is
probably overkill, and you only need to
t...
Best Practice 18: Don’t Force Trending Hashtags
17% of the top 1,000 search terms on
Twitter “churn over” on an hourly bas...
Best Practice 19: Incorporate Visual Content

Source: Simply Measured
Best Practice 20: Direct Upload Photos to Twitter
Best Practice 20: Direct Upload Photos to Twitter
Best Practice 20: Direct Upload Photos to Twitter
Instagram
photos don’t
appear on
Twitter.
Best Practice 20: Direct Upload Photos to Twitter

Source: Simply Measured

*
Even the
data
SMALL SAMPLE
supports it!
SIZE
Best Practice 21: Place Links in Middle of Tweet

Source: Dan Zarrella
Best Practice 21: Place Links in Middle of Tweet

For
example ...
Source: Dan Zarrella
Best Practice 22: Include Links in Profile Bio
Best Practice 23: Use Shortened Links
Best Practice 23: Use Shortened Links

Links can be
around 20
characters before
they get cropped
with an ellipses.
Best Practice 24: Optimize Posting Schedule
Highest number of clicks appear between 1 p.m. and
3 p.m. from Monday to Thurs...
Bonus Best Practice: Use Social Inbox
1

Color-coded lifecycle stage: immediately know whether
someone is a prospect, lead...
3

IMPROVE YOUR
COMMUNICATION
Communication improved with portable radios.
Walkie Talkie
development during the second
world war finally allowed for one-toone communication.
DON’T JUST
BROADCAST YOUR
SOCIAL MESSAGE,
ENGAGE IN
CONVERSATION.
#inbound13
This is not social media monitoring.
Social media
monitoring is about
building relationships, not
about sitting back and
watching the news feed.
SCALE
CONVERSATIONS
WITH A MONITORING
ROUTINE.
#inbound13
Set Up Google Alerts
Set Up Google Alerts

Google Alerts can
notify you when a
social media
discussion needs
your attention.
Monitor in 45 Minutes a Day
Monitor in 45 Minutes a Day
"

10 minutes: Scan Facebook wall for comments
Monitor in 45 Minutes a Day
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
Monitor in 45 Minutes a Day
"
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
15 minute...
Monitor in 45 Minutes a Day
"
"
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
15 minu...
Monitor in 45 Minutes a Day
"
"
"
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
15 mi...
Monitor in 45 Minutes a Day
"
"
"
"
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
15 ...
Monitor in 45 Minutes a Day
"
"
"
"
"
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
1...
Monitor in 45 Minutes a Day
"
"
"
"
"
"
"

10 minutes: Scan Facebook wall for comments
1 minute: Check Facebook messages
1...
... NOW WHAT
DO YOU DO
WITH ALL THIS
INFORMATION?
#inbound13
Don’t throw it all away.
Put these social media
best practices to use.
Click here to download
our free social media
scheduling template:
http://bit...
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01
Upcoming SlideShare
Loading in...5
×

Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01

19

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
19
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Socialdomination howtoconquerthebig3socialmedianetworks-130828134218-phpapp01

  1. 1. SOCIAL DOMINATION: HOW TO CONQUER ‘THE BIG 3’ SOCIAL MEDIA NETWORKS #inbound13
  2. 2. ANUM HUSSAIN @anum inbound marketer. community activist. tech enthusiast. cookie lover. harry potter addict.
  3. 3. DOMINATION PLAN 1  2  3  Form a Strong Alliance Perfect Your Machinery Improve Your Communication
  4. 4. 1 FORM AN ALLIANCE
  5. 5. Let’s think back to the BIG 3 of WWII ...
  6. 6. The Big 3 of WWII understood that world domination would only be possible by putting aside their differences, and working as a team.
  7. 7. THINK OF YOUR SOCIAL MEDIA STRATEGY THE SAME WAY. #inbound13
  8. 8. It’s not about ...
  9. 9. It’s not about ... Facebook versus LinkedIn
  10. 10. It’s not about ... Facebook versus LinkedIn LinkedIn versus Twitter
  11. 11. It’s not about ... Facebook versus LinkedIn LinkedIn versus Twitter Twitter versus Facebook
  12. 12. It’s about creating an alliance between the three greatest social levers you can pull.
  13. 13. 2 PERFECT YOUR MACHINERY
  14. 14. Let’s think about WWII tech development.
  15. 15. Aircraft advancements during WWII played a huge role in optimizing battle strategy for success.
  16. 16. YOU SHOULD BE OPTIMIZING EVERY SOCIAL POST FOR SIMILAR SUCCESS. #inbound13
  17. 17. FACEBOOK
  18. 18. Posting Options on Facebook Status Link Photo Video Event Check-In
  19. 19. 1,500 possible stories are filtered through per day on an avg Facebook user’s News Feed. Lars Backstrom, Facebook Engineering Manager
  20. 20. 1,500 of nly 20% lly O ctua them a ser u make a feed. possible stories are filtered through per day on an avg Facebook user’s News Feed. Lars Backstrom, Facebook Engineering Manager
  21. 21. So how do you ensure your content is included in that 20%?
  22. 22. Best Practice 1: Remove Links From Copy
  23. 23. Photos on Facebook Pages receive 53% more Likes than the average post. Source: HubSpot
  24. 24. Photos on Facebook Pages receive 104% more comments than the average post. Source: HubSpot
  25. 25. Best Practice 2: Employ Photos Over Links
  26. 26. Best Practice 3: Optimal Image Upload Size Timeline Image Preview: 403 x 403 px Shared Link Preview: 156 x 116 px Shared Video Preview: 156 x 87 px
  27. 27. Best Practice 4: Reposition Timeline Photos
  28. 28. Best Practice 4: Reposition Timeline Photos
  29. 29. Best Practice 4: Reposition Timeline Photos
  30. 30. Best Practice 5: Highlight Horizontal Photos
  31. 31. Best Practice 5: Highlight Horizontal Photos
  32. 32. Best Practice 5: Highlight Horizontal Photos
  33. 33. Best Practice 6: Post to Timeline Before Album
  34. 34. Best Practice 6: Post to Timeline Before Album
  35. 35. Best Practice 6: Post to Timeline Before Album No post engagement.
  36. 36. Best Practice 6: Post to Timeline Before Album No post engagement.
  37. 37. Best Practice 6: Post to Timeline Before Album No post engagement. High post engagement.
  38. 38. Best Practice 7: Link Titles < 100 Characters
  39. 39. Best Practice 7: Link Titles < 100 Characters Main title cutoff.
  40. 40. Best Practice 7: Link Titles < 100 Characters Main title cut off. Main title under 100 characters.
  41. 41. Best Practice 8: Keep Post Copy Succinct
  42. 42. Best Practice 8: Keep Post Copy Succinct Shorter posts receive greater response score.
  43. 43. LINKEDIN
  44. 44. Posting Options on LinkedIn Status Video Link Link Photo
  45. 45. Three million companies have LinkedIn Company Pages. Source: LinkedIn
  46. 46. Three million companies have LinkedIn Company Pages. Source: LinkedIn 87% of users trus t LinkedIn as a source of info tha t affects decision making.
  47. 47. So how do you ensure your content is among the trusted sources?
  48. 48. Best Practice 9: Include Shortened Link in Copy Posting directly to LinkedIn STRIPS your UTM tracking code.
  49. 49. Better Yet, Use a Third Party App (Like HubSpot)
  50. 50. Better Yet, Use a Third Party App (Like HubSpot) HubSpot automatically tracks all your social media posts.
  51. 51. Best Practice 10: Rally Around One Post
  52. 52. Best Practice 10: Rally Around One Post Focusing all attention on one post a week can lead to distribution in LinkedIn Today trends and targeted emails, which results in greater traffic boosts.
  53. 53. LinkedIn is 277% more effective for lead gen than Facebook and Twitter. Source: HubSpot
  54. 54. Best Practice 11: Share More Marketing Offers
  55. 55. 53% of LinkedIn users join 10 or more groups. Source: Power Formula
  56. 56. Best Practice 12: Engage in Groups Source: Power Formula Infographic
  57. 57. Best Practice 13: Use LinkedIn Announcements
  58. 58. Best Practice 13: Use LinkedIn Announcements Yellow bars indicate leads generated on day of LinkedIn announcement
  59. 59. Best Practice 13: Use LinkedIn Announcements Two ways to accomplish this: 1 Start your own LinkedIn Group. 2 Engage in relevant Groups and barter for one of their announcements.
  60. 60. TWITTER
  61. 61. Posting Options on Twitter Status Video Link Photo
  62. 62. 3y, 2m, 1d is the time it took from the first tweet to the billionth tweet. Source: Twitter
  63. 63. 3y, 2m, 1d is the time it took from the first tweet to the billionth tweet. Source: Twitter It now only takes 1 week to send a billion tweets.
  64. 64. So how do you ensure your content is seen among all that noise?
  65. 65. Best Practice 14: Keep Tweets Short 1 Source: Dan Zarrella
  66. 66. Best Practice 14: Keep Tweets Short 1 Source: Dan Zarrella 2
  67. 67. Best Practice 14: Keep Tweets Short 1 Source: Dan Zarrella 2 This RT required the removal of my keyword #INBOUND13
  68. 68. Best Practice 15: Include Twitter Handles
  69. 69. Best Practice 15: Include Twitter Handles Including a user or brand’s handle will increase the chances that they will RT you.
  70. 70. Best Practice 16: Know Reply VS Mentions
  71. 71. Best Practice 16: Know Reply VS Mentions
  72. 72. Best Practice 16: Know Reply VS Mentions Anyone who follows both the person being tweeted at AND the tweeter can see a “reply” tweet.
  73. 73. Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Source: Salesforce
  74. 74. Best Practice 17: Use Hashtags Judiciously Including more than two in a tweet is probably overkill, and you only need to tag the most important word that represents the theme of your tweet. Source: Twitter
  75. 75. Best Practice 18: Don’t Force Trending Hashtags 17% of the top 1,000 search terms on Twitter “churn over” on an hourly basis. Source: Twitter
  76. 76. Best Practice 19: Incorporate Visual Content Source: Simply Measured
  77. 77. Best Practice 20: Direct Upload Photos to Twitter
  78. 78. Best Practice 20: Direct Upload Photos to Twitter
  79. 79. Best Practice 20: Direct Upload Photos to Twitter Instagram photos don’t appear on Twitter.
  80. 80. Best Practice 20: Direct Upload Photos to Twitter Source: Simply Measured * Even the data SMALL SAMPLE supports it! SIZE
  81. 81. Best Practice 21: Place Links in Middle of Tweet Source: Dan Zarrella
  82. 82. Best Practice 21: Place Links in Middle of Tweet For example ... Source: Dan Zarrella
  83. 83. Best Practice 22: Include Links in Profile Bio
  84. 84. Best Practice 23: Use Shortened Links
  85. 85. Best Practice 23: Use Shortened Links Links can be around 20 characters before they get cropped with an ellipses.
  86. 86. Best Practice 24: Optimize Posting Schedule Highest number of clicks appear between 1 p.m. and 3 p.m. from Monday to Thursday. The best time to get retweets is from 4 p.m. to 5 p.m. on Fridays. Source: Dan Zarrella * LINKS ARE ABOUT 20 CHARACTERS
  87. 87. Bonus Best Practice: Use Social Inbox 1 Color-coded lifecycle stage: immediately know whether someone is a prospect, lead or customer. 2 View your contact’s follower and following count to see how influential they are. 3 Reply, re-tweet, favorite, share, or email them—all within HubSpot. 4 View a record of the entire conversation, both what you and the contact has said. 5 View the contact’s sales rep to see if sales has already interacted with them. * contact LINKS ARE 6 Easily click through to view fullthe lead. info, including a history of all interactions with ABOUT 20 CHARACTERS
  88. 88. 3 IMPROVE YOUR COMMUNICATION
  89. 89. Communication improved with portable radios.
  90. 90. Walkie Talkie development during the second world war finally allowed for one-toone communication.
  91. 91. DON’T JUST BROADCAST YOUR SOCIAL MESSAGE, ENGAGE IN CONVERSATION. #inbound13
  92. 92. This is not social media monitoring.
  93. 93. Social media monitoring is about building relationships, not about sitting back and watching the news feed.
  94. 94. SCALE CONVERSATIONS WITH A MONITORING ROUTINE. #inbound13
  95. 95. Set Up Google Alerts
  96. 96. Set Up Google Alerts Google Alerts can notify you when a social media discussion needs your attention.
  97. 97. Monitor in 45 Minutes a Day
  98. 98. Monitor in 45 Minutes a Day " 10 minutes: Scan Facebook wall for comments
  99. 99. Monitor in 45 Minutes a Day " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages
  100. 100. Monitor in 45 Minutes a Day " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers
  101. 101. Monitor in 45 Minutes a Day " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions
  102. 102. Monitor in 45 Minutes a Day " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page
  103. 103. Monitor in 45 Minutes a Day " " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page 5 minutes: Find and flag industry-related LinkedIn Today articles
  104. 104. Monitor in 45 Minutes a Day " " " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page 5 minutes: Find and flag industry-related LinkedIn Today articles 10 minutes: Monitor and respond in LinkedIn Groups
  105. 105. Monitor in 45 Minutes a Day " " " " " " " 10 minutes: Scan Facebook wall for comments 1 minute: Check Facebook messages 15 minutes: Check for Twitter chatter with your leads and customers 2 minutes: Scan Google Alerts for important product mentions 2 minutes: Update LinkedIn Company Page 5 minutes: Find and flag industry-related LinkedIn Today articles 10 minutes: Monitor and respond in LinkedIn Groups Adjust times according to size of social reach – just be sure to scale the whole schedule, not one part.
  106. 106. ... NOW WHAT DO YOU DO WITH ALL THIS INFORMATION? #inbound13
  107. 107. Don’t throw it all away.
  108. 108. Put these social media best practices to use. Click here to download our free social media scheduling template: http://bit.ly/SMScheduleTemplate #inbound13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×