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  • Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  • 2 mil crossover
  • 17 million follow over 50 people12 million follow over 64 people
  • Saturation of adult market
  • Iphones 250,000BB 2.5 milAndroid 500,000
  • Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  • The people driven economy has arrived!
  • Social networking has overtaken entertainment as the most popular online activity in the UK. According to figures from Experian Hitwise, social networks received 2.4bn visits during January 2011, accounting for 12.4% of all UK internet visits. This beats the 12.1% for entertainment sites. Facebook dominates, boasting 56% of all traffic to social networks, but Hitwise said people were rarely regular users of just one social media site.

Smmc thedigitallandscape-110819025228-phpapp01 Smmc thedigitallandscape-110819025228-phpapp01 Presentation Transcript

  • The Social Imperative The Digital Landscape The Social Media MasterClass 2011
  • Facts & Figures Part 1 (SA) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
  • Hat tip: Arthur Goldstuck for confirmation of the stats (especially the roughly right ones!) www.worldwideworx.com Copyright 2011 All Rights Reserved
  • How many people in South Africa? Copyright 2011 All Rights Reserved
  • South Africa has about 50 million people. Copyright 2011 All Rights Reserved
  • How many people browse the Internet in South Africa? Copyright 2011 All Rights Reserved
  • 7.5 million browse the internet (including email, cellphone browsing but excluding applications like MXIT). Copyright 2011 All Rights Reserved
  • How many people access the Internet using a mobile application (WAP, MXIT etc)? Copyright 2011 All Rights Reserved
  • About 12 million people access the Internet using a mobile application! WOW! Copyright 2011 All Rights Reserved
  • How many Facebook users do we have? Copyright 2011 All Rights Reserved
  • There are around +- 4.1 million FaceBook users. Copyright 2011 All Rights Reserved
  • How many Twitter users do we have? Copyright 2011 All Rights Reserved
  • About 1 million Twitter “users”. Copyright 2011 All Rights Reserved
  • Let’s talk mobile! Active SIM cards vs cellphone users? Copyright 2011 All Rights Reserved
  • 53 million active SIM Cards & 38 million cellphone users! Copyright 2011 All Rights Reserved
  • What’s the % split between Pre Paid and Contract? Copyright 2011 All Rights Reserved
  • 80% Pre Paid. 20% Contract. Copyright 2011 All Rights Reserved
  • How many Please Call Me’s do you think get sent every month? Copyright 2011 All Rights Reserved
  • South Africans send about 1 billion Please Call Me’s per month. Copyright 2011 All Rights Reserved
  • 1 billion! Copyright 2011 All Rights Reserved
  • How many SmartPhones will there be in SA by end 2011? Copyright 2011 All Rights Reserved
  • Around 5.5 million! Copyright 2011 All Rights Reserved
  • Top 3 mobile sites in SA? Copyright 2011 All Rights Reserved
  • And lastly, just for wow value… Copyright 2011 All Rights Reserved
  • Facts & Figures Part 2 (Facebook SA)
  • So we know there are roughly 4.1 million South African FaceBook users. What do you think the gender split is? Copyright 2011 All Rights Reserved
  • 2,000,960 people  who live in South Africa  who are male 2,106,140 people  who live in South Africa  who are female
  • % of SA Facebook users over the age of 30? Copyright 2011 All Rights Reserved
  • 2,500,100 people  who live in South Africa  age 30 and older 61%! Copyright 2011 All Rights Reserved
  • Let’s say we were targetting content or products… Rugby vs Cricket?
  • 108,320 people  who live in South Africa  who like rugby 57,600 people  who live in South Africa  who like cricket Copyright 2011 All Rights Reserved
  • Gays vs Lesbians? Copyright 2011 All Rights Reserved
  • 24,520 people  who live in South Africa  who are male  who are interested in men 409,160 people  who live in South Africa  who are female  who are interested in women Copyright 2011 All Rights Reserved
  • Pester Power Potential? Copyright 2011 All Rights Reserved
  • 16,680 people  who live in South Africa  who are in category Parents (child:03yrs) 83,260 people  who live in South Africa  who are in category Parents (child:015yrs) Copyright 2011 All Rights Reserved
  • iPhone users vs BlackBerry users? Copyright 2011 All Rights Reserved
  • 94,380 people  who live in South Africa  who are in category iPhone 708,520 people  who live in South Africa  who are in category Blackberry Copyright 2011 All Rights Reserved
  • Small Business Owners? Copyright 2011 All Rights Reserved
  • 75,340 people  who live in South Africa  who are in category Small Business Owners Copyright 2011 All Rights Reserved
  • And my personal favourite… Deloitte vs Accenture (as a recruitment agent of course!) Copyright 2011 All Rights Reserved
  • 1,600 people  who live in South Africa  who work at Deloitte 900 people  who live in South Africa  who work at Accenture Copyright 2011 All Rights Reserved
  • Facts & Figures Part 3 (International) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
  • If Facebook were a country it would be the 3rd most populated in the world 78% of Internet users conduct product research online Web-based email usage has dropped by 59% among 12-17 year olds Twitter has 250 mil+ users generating 1 billion Tweets per week Companies that blog get 55% more web traffic 57% of businesses have acquired a customer through their company blog Top three Twitter cities in the world… 1. London 2. LA 3.Chicago
  • 9 out of 10 Internet users visited a Social Networking site in 2010 SNAP! SNAP! Instagram grew to 1 mil users in 10 weeks. 4 mil in 7 months. 10 photos per second But FaceBook still dominates. How about the 30 billion pieces of content/month being shared? Social Network penetration in Latin America? 88% of all Internet Users! Every month, more than 250 million people… Sina Weibo = 140 mil users in China. 10 mil accounts per month engage with Facebook on external websites People spend over 700 billion minutes per month on FaceBook.
  • And now you know!