The Social Imperative
The Digital Landscape

The Social Media MasterClass 2011
Facts & Figures
Part 1 (SA)

Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Hat tip: Arthur Goldstuck for
confirmation of the stats
(especially the roughly right ones!)
www.worldwideworx.com

Copyri...
How many people in South
Africa?

Copyright 2011 All Rights Reserved
South Africa has about
50 million people.

Copyright 2011 All Rights Reserved
How many people browse the
Internet in South Africa?

Copyright 2011 All Rights Reserved
7.5 million browse the internet
(including email, cellphone browsing
but excluding applications like
MXIT).

Copyright 201...
How many people access the
Internet using a mobile application
(WAP, MXIT etc)?

Copyright 2011 All Rights Reserved
About 12 million people access the
Internet using a mobile application!
WOW!

Copyright 2011 All Rights Reserved
How many Facebook users do
we have?

Copyright 2011 All Rights Reserved
There are around
+- 4.1 million FaceBook users.

Copyright 2011 All Rights Reserved
How many Twitter users do we
have?

Copyright 2011 All Rights Reserved
About
1 million Twitter “users”.

Copyright 2011 All Rights Reserved
Let’s talk mobile! Active SIM
cards vs cellphone users?

Copyright 2011 All Rights Reserved
53 million active SIM Cards & 38
million cellphone users!

Copyright 2011 All Rights Reserved
What’s the % split between Pre
Paid and Contract?

Copyright 2011 All Rights Reserved
80% Pre Paid.
20% Contract.

Copyright 2011 All Rights Reserved
How many Please Call Me’s do
you think get sent every month?

Copyright 2011 All Rights Reserved
South Africans send about 1 billion
Please Call Me’s per month.

Copyright 2011 All Rights Reserved
1 billion!
Copyright 2011 All Rights Reserved
How many SmartPhones will
there be in SA by end 2011?

Copyright 2011 All Rights Reserved
Around 5.5 million!

Copyright 2011 All Rights Reserved
Top 3 mobile sites in SA?

Copyright 2011 All Rights Reserved
And lastly, just for wow value…

Copyright 2011 All Rights Reserved
Facts & Figures
Part 2 (Facebook SA)
So we know there are roughly 4.1
million South African FaceBook
users. What do you think the gender
split is?

Copyright 2...
2,000,960 people
 who live in South Africa
 who are male

2,106,140 people
 who live in South Africa
 who are female
% of SA Facebook users over the
age of 30?

Copyright 2011 All Rights Reserved
2,500,100 people
 who live in South Africa
 age 30 and older

61%!
Copyright 2011 All Rights Reserved
Let’s say we were targetting content
or products… Rugby vs Cricket?
108,320 people
 who live in South Africa
 who like rugby

57,600 people
 who live in South Africa
 who like cricket

C...
Gays vs Lesbians?

Copyright 2011 All Rights Reserved
24,520 people
 who live in South Africa
 who are male
 who are interested in men

409,160 people
 who live in South Af...
Pester Power Potential?

Copyright 2011 All Rights Reserved
16,680 people
 who live in South Africa
 who are in category Parents (child:03yrs)

83,260 people
 who live in South Af...
iPhone users
vs BlackBerry users?

Copyright 2011 All Rights Reserved
94,380 people
 who live in South Africa
 who are in category iPhone

708,520 people
 who live in South Africa
 who are...
Small Business Owners?

Copyright 2011 All Rights Reserved
75,340 people
 who live in South Africa
 who are in category Small Business
Owners

Copyright 2011 All Rights Reserved
And my personal favourite…
Deloitte vs Accenture
(as a recruitment agent of course!)

Copyright 2011 All Rights Reserved
1,600 people
 who live in South Africa
 who work at Deloitte

900 people
 who live in South Africa
 who work at Accent...
Facts & Figures
Part 3 (International)

Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made...
If Facebook
were a country
it would be the
3rd most
populated in
the world

78% of
Internet users
conduct
product
research...
9 out of 10
Internet users
visited a Social
Networking site
in 2010

SNAP! SNAP!
Instagram grew
to 1 mil users in
10 weeks...
And now you know!
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  • Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  • 2 mil crossover
  • 17 million follow over 50 people12 million follow over 64 people
  • Saturation of adult market
  • Iphones 250,000BB 2.5 milAndroid 500,000
  • Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  • The people driven economy has arrived!
  • Social networking has overtaken entertainment as the most popular online activity in the UK. According to figures from Experian Hitwise, social networks received 2.4bn visits during January 2011, accounting for 12.4% of all UK internet visits. This beats the 12.1% for entertainment sites. Facebook dominates, boasting 56% of all traffic to social networks, but Hitwise said people were rarely regular users of just one social media site.
  • Smmc thedigitallandscape-110819025228-phpapp01

    1. 1. The Social Imperative The Digital Landscape The Social Media MasterClass 2011
    2. 2. Facts & Figures Part 1 (SA) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
    3. 3. Hat tip: Arthur Goldstuck for confirmation of the stats (especially the roughly right ones!) www.worldwideworx.com Copyright 2011 All Rights Reserved
    4. 4. How many people in South Africa? Copyright 2011 All Rights Reserved
    5. 5. South Africa has about 50 million people. Copyright 2011 All Rights Reserved
    6. 6. How many people browse the Internet in South Africa? Copyright 2011 All Rights Reserved
    7. 7. 7.5 million browse the internet (including email, cellphone browsing but excluding applications like MXIT). Copyright 2011 All Rights Reserved
    8. 8. How many people access the Internet using a mobile application (WAP, MXIT etc)? Copyright 2011 All Rights Reserved
    9. 9. About 12 million people access the Internet using a mobile application! WOW! Copyright 2011 All Rights Reserved
    10. 10. How many Facebook users do we have? Copyright 2011 All Rights Reserved
    11. 11. There are around +- 4.1 million FaceBook users. Copyright 2011 All Rights Reserved
    12. 12. How many Twitter users do we have? Copyright 2011 All Rights Reserved
    13. 13. About 1 million Twitter “users”. Copyright 2011 All Rights Reserved
    14. 14. Let’s talk mobile! Active SIM cards vs cellphone users? Copyright 2011 All Rights Reserved
    15. 15. 53 million active SIM Cards & 38 million cellphone users! Copyright 2011 All Rights Reserved
    16. 16. What’s the % split between Pre Paid and Contract? Copyright 2011 All Rights Reserved
    17. 17. 80% Pre Paid. 20% Contract. Copyright 2011 All Rights Reserved
    18. 18. How many Please Call Me’s do you think get sent every month? Copyright 2011 All Rights Reserved
    19. 19. South Africans send about 1 billion Please Call Me’s per month. Copyright 2011 All Rights Reserved
    20. 20. 1 billion! Copyright 2011 All Rights Reserved
    21. 21. How many SmartPhones will there be in SA by end 2011? Copyright 2011 All Rights Reserved
    22. 22. Around 5.5 million! Copyright 2011 All Rights Reserved
    23. 23. Top 3 mobile sites in SA? Copyright 2011 All Rights Reserved
    24. 24. And lastly, just for wow value… Copyright 2011 All Rights Reserved
    25. 25. Facts & Figures Part 2 (Facebook SA)
    26. 26. So we know there are roughly 4.1 million South African FaceBook users. What do you think the gender split is? Copyright 2011 All Rights Reserved
    27. 27. 2,000,960 people  who live in South Africa  who are male 2,106,140 people  who live in South Africa  who are female
    28. 28. % of SA Facebook users over the age of 30? Copyright 2011 All Rights Reserved
    29. 29. 2,500,100 people  who live in South Africa  age 30 and older 61%! Copyright 2011 All Rights Reserved
    30. 30. Let’s say we were targetting content or products… Rugby vs Cricket?
    31. 31. 108,320 people  who live in South Africa  who like rugby 57,600 people  who live in South Africa  who like cricket Copyright 2011 All Rights Reserved
    32. 32. Gays vs Lesbians? Copyright 2011 All Rights Reserved
    33. 33. 24,520 people  who live in South Africa  who are male  who are interested in men 409,160 people  who live in South Africa  who are female  who are interested in women Copyright 2011 All Rights Reserved
    34. 34. Pester Power Potential? Copyright 2011 All Rights Reserved
    35. 35. 16,680 people  who live in South Africa  who are in category Parents (child:03yrs) 83,260 people  who live in South Africa  who are in category Parents (child:015yrs) Copyright 2011 All Rights Reserved
    36. 36. iPhone users vs BlackBerry users? Copyright 2011 All Rights Reserved
    37. 37. 94,380 people  who live in South Africa  who are in category iPhone 708,520 people  who live in South Africa  who are in category Blackberry Copyright 2011 All Rights Reserved
    38. 38. Small Business Owners? Copyright 2011 All Rights Reserved
    39. 39. 75,340 people  who live in South Africa  who are in category Small Business Owners Copyright 2011 All Rights Reserved
    40. 40. And my personal favourite… Deloitte vs Accenture (as a recruitment agent of course!) Copyright 2011 All Rights Reserved
    41. 41. 1,600 people  who live in South Africa  who work at Deloitte 900 people  who live in South Africa  who work at Accenture Copyright 2011 All Rights Reserved
    42. 42. Facts & Figures Part 3 (International) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
    43. 43. If Facebook were a country it would be the 3rd most populated in the world 78% of Internet users conduct product research online Web-based email usage has dropped by 59% among 12-17 year olds Twitter has 250 mil+ users generating 1 billion Tweets per week Companies that blog get 55% more web traffic 57% of businesses have acquired a customer through their company blog Top three Twitter cities in the world… 1. London 2. LA 3.Chicago
    44. 44. 9 out of 10 Internet users visited a Social Networking site in 2010 SNAP! SNAP! Instagram grew to 1 mil users in 10 weeks. 4 mil in 7 months. 10 photos per second But FaceBook still dominates. How about the 30 billion pieces of content/month being shared? Social Network penetration in Latin America? 88% of all Internet Users! Every month, more than 250 million people… Sina Weibo = 140 mil users in China. 10 mil accounts per month engage with Facebook on external websites People spend over 700 billion minutes per month on FaceBook.
    45. 45. And now you know!
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