Multi platform services guide template

22 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
22
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Multi platform services guide template

  1. 1. Goals Platform Metrics Create brandawareness Drive installs Display Impressions Facebook CTR Mobile Conversions Video VTR Google
  2. 2. • Run Display, Google and Video ads in order to build up brand awareness and drive installs. • Run Facebook Like ads, Page Post Photo ads and Sponsored story Like to build fan base • Creating a bank of users that showed interest in the client’s product via all platforms traffic (except mobile). • Optional: Run mobile burst campaign in order to increase App ranking in all OS.
  3. 3. Goals Platform Metrics Drive installs Video Conversions Display Facebook Mobile Google
  4. 4. • Analyze the results of each targeting profile & optimize accordingly. • Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers. • Optimize Through video platform the right channels in order to reach the highest VTR. • Run Facebook Page post link ads and Mobile app ads (if Mobile Version available) • Run Pure CPI campaign on Mobile.
  5. 5. Goals Platform Metrics Monetize Display Software Usage User Purchase Facebook Mobile Google
  6. 6. • Analyze the results of each targeting profile & optimize accordingly. • Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers. • Facebook: o Run Facebook Page post link ads and Mobile app ads (if Mobile Version available) o Use Ybrant’s sophisticated pixels in order to optimize towards higher quality leads • Run Pure CPI campaign in Mobile.
  7. 7. 120% 100% 80% 60% 40% 20% 0% Nov 2013 Dec 2013 Phase one Jan 2014 Feb 2014 March 2014 Phase Two Branding Conversion April 2014 May 2014 Phase Three Monetize June 2014
  8. 8.              

×