Goals

Platform

Metrics

Create brandawareness
Drive installs

Display

Impressions

Facebook

CTR

Mobile

Conversions

...
•

Run Display, Google and Video ads in order to build up brand awareness and
drive installs.

•

Run Facebook Like ads, P...
Goals

Platform

Metrics

Drive installs

Video

Conversions

Display
Facebook
Mobile
Google
•

Analyze the results of each targeting profile & optimize accordingly.

•

Use retargeting tools (Google, Display, FBX) ...
Goals

Platform

Metrics

Monetize

Display

Software Usage
User Purchase

Facebook
Mobile
Google
•

Analyze the results of each targeting profile & optimize accordingly.

•

Use retargeting tools (Google, Display, FBX) ...
120%

100%

80%

60%

40%

20%

0%

Nov 2013

Dec 2013
Phase one

Jan 2014

Feb 2014

March 2014

Phase Two

Branding

Con...
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



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Multi platform services guide   template
Multi platform services guide   template
Multi platform services guide   template
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Multi platform services guide template

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Some of the Slideshare presentations that I have uploaded were not created by me. They are all worth having a look at. I am Stephen Darori on Linkedin. If you think we have or could have some synergy now or in the future.do Send me an invitation to connect on Linkedin

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Multi platform services guide template

  1. 1. Goals Platform Metrics Create brandawareness Drive installs Display Impressions Facebook CTR Mobile Conversions Video VTR Google
  2. 2. • Run Display, Google and Video ads in order to build up brand awareness and drive installs. • Run Facebook Like ads, Page Post Photo ads and Sponsored story Like to build fan base • Creating a bank of users that showed interest in the client’s product via all platforms traffic (except mobile). • Optional: Run mobile burst campaign in order to increase App ranking in all OS.
  3. 3. Goals Platform Metrics Drive installs Video Conversions Display Facebook Mobile Google
  4. 4. • Analyze the results of each targeting profile & optimize accordingly. • Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers. • Optimize Through video platform the right channels in order to reach the highest VTR. • Run Facebook Page post link ads and Mobile app ads (if Mobile Version available) • Run Pure CPI campaign on Mobile.
  5. 5. Goals Platform Metrics Monetize Display Software Usage User Purchase Facebook Mobile Google
  6. 6. • Analyze the results of each targeting profile & optimize accordingly. • Use retargeting tools (Google, Display, FBX) in order to convert colored users to installers. • Facebook: o Run Facebook Page post link ads and Mobile app ads (if Mobile Version available) o Use Ybrant’s sophisticated pixels in order to optimize towards higher quality leads • Run Pure CPI campaign in Mobile.
  7. 7. 120% 100% 80% 60% 40% 20% 0% Nov 2013 Dec 2013 Phase one Jan 2014 Feb 2014 March 2014 Phase Two Branding Conversion April 2014 May 2014 Phase Three Monetize June 2014
  8. 8.              
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