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  • 1. How to Make Money Blogging on the Social Web “Turning your hobby, passion and knowledge into cash”
  • 2. Challenge 1: Humans are Slow to Change but Technology is Changing Fast To reach 50 million users – Radio took 38 years – TV took 13 years – Internet took 4 years – iPod took 3 years – Facebook added over 200 million users in less than 12 months!
  • 3. Challenge 2: We still think local not global
  • 4. Challenge 3: Getting Found in a Universe of 500 million+ Websites
  • 5. Challenge 4: Starting
  • 6. Why should you start? 1. Your brand awareness will grow 2. Open doors to global opportunities 3. Create business networking opportunities 4. Position you and your brand as a thought leader and expert 5. Rank higher in search engines 6. Learn a lot about your business and yourself 7. Build an online asset that doesn’t sleep 8. Grow as an individual and as a business 9. Provide lifestyle freedom 10.Gain access to free crowd sourced marketing
  • 7. The Opportunities
  • 8. Monetization Models
  • 9. 1. Advertising Mashable
  • 10. 2. Sponsorship Australian Business Women’s Network
  • 11. 3.Webinars and Seminars Social Media Examiner
  • 12. 4. Speaking Guy Kawasaki
  • 13. 5. Books Tim Ferriss
  • 14. 6. Affiliate Brendon Burchard
  • 15. 7. Consulting Mark Schaefer
  • 16. 8. Online courses Amy Porterfield
  • 17. 9. eBooks Darren Rowse
  • 18. 10. Paid Membership Timothy Sykes
  • 19. 11. Sell products Wine TV – Gary Vaynerchuk
  • 20. 2 Types of Revenue
  • 21. Active: Paid for time • Consulting • Speaking • Workshops • Webinars and Seminars
  • 22. Passive: Paid for your knowledge • eBooks • Online courses • Selling products online • Paid membership • Affiliate • Sponsorship • Advertising
  • 23. The Steps to Success
  • 24. The Framework for Success Step 1: Focus
  • 25. The Framework for Success Step 2: Memorable branding
  • 26. The Framework for Success Step 3: Select a platform
  • 27. The Framework for Success Step 4: Design
  • 28. The Framework for Success Step 5: Hosting
  • 29. The Framework for Success Step 6: Create and Package Your Content
  • 30. The Framework for Success Step 7: Grow your social networks
  • 31. The Framework for Success Step 8: Optimise for search engines
  • 32. The Framework for Success Step 9: Network and build promotional partnerships
  • 33. The Framework for Success Step 10: Build your email list
  • 34. Takeaways 1. Focus 2. Start 3. Publish 4. Grow your networks 5. Package your knowledge 6. Market & Promote
  • 35. Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President
  • 36. Twitter: @JeffBullas