How to Make Money Blogging on the Social Web
“Turning your hobby, passion and knowledge into cash”
Challenge 1: Humans are Slow to Change but
Technology is Changing Fast
To reach 50 million users
– Radio took 38 years
– T...
Challenge 2: We still think local not global
Challenge 3: Getting Found in a Universe of
500 million+ Websites
Challenge 4: Starting
Why should you start?
1. Your brand awareness will grow
2. Open doors to global opportunities
3. Create business networkin...
The Opportunities
Monetization Models
1. Advertising
Mashable
2. Sponsorship
Australian Business Women’s Network
3.Webinars and Seminars
Social Media Examiner
4. Speaking
Guy Kawasaki
5. Books
Tim Ferriss
6. Affiliate
Brendon Burchard
7. Consulting
Mark Schaefer
8. Online courses
Amy Porterfield
9. eBooks
Darren Rowse
10. Paid Membership
Timothy Sykes
11. Sell products
Wine TV – Gary Vaynerchuk
2 Types of Revenue
Active: Paid for time
• Consulting
• Speaking
• Workshops
• Webinars and Seminars
Passive: Paid for your knowledge
• eBooks
• Online courses
• Selling products online
• Paid membership
• Affiliate
• Spons...
The Steps to Success
The Framework for Success
Step 1: Focus
The Framework for Success
Step 2: Memorable branding
The Framework for Success
Step 3: Select a platform
The Framework for Success
Step 4: Design
The Framework for Success
Step 5: Hosting
The Framework for Success
Step 6: Create and Package Your Content
The Framework for Success
Step 7: Grow your social networks
The Framework for Success
Step 8: Optimise for search engines
The Framework for Success
Step 9: Network and build promotional partnerships
The Framework for Success
Step 10: Build your email list
Takeaways
1. Focus
2. Start
3. Publish
4. Grow your networks
5. Package your knowledge
6. Market & Promote
Be Persistent!
“Nothing in the world can take the place of
persistence. Talent will not,…Genius will not,
Education will n...
Twitter: @JeffBullas
Monetizingtheweb 130612232521-phpapp02 (1)
Monetizingtheweb 130612232521-phpapp02 (1)
Monetizingtheweb 130612232521-phpapp02 (1)
Monetizingtheweb 130612232521-phpapp02 (1)
Monetizingtheweb 130612232521-phpapp02 (1)
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Monetizingtheweb 130612232521-phpapp02 (1)

  1. 1. How to Make Money Blogging on the Social Web “Turning your hobby, passion and knowledge into cash”
  2. 2. Challenge 1: Humans are Slow to Change but Technology is Changing Fast To reach 50 million users – Radio took 38 years – TV took 13 years – Internet took 4 years – iPod took 3 years – Facebook added over 200 million users in less than 12 months!
  3. 3. Challenge 2: We still think local not global
  4. 4. Challenge 3: Getting Found in a Universe of 500 million+ Websites
  5. 5. Challenge 4: Starting
  6. 6. Why should you start? 1. Your brand awareness will grow 2. Open doors to global opportunities 3. Create business networking opportunities 4. Position you and your brand as a thought leader and expert 5. Rank higher in search engines 6. Learn a lot about your business and yourself 7. Build an online asset that doesn’t sleep 8. Grow as an individual and as a business 9. Provide lifestyle freedom 10.Gain access to free crowd sourced marketing
  7. 7. The Opportunities
  8. 8. Monetization Models
  9. 9. 1. Advertising Mashable
  10. 10. 2. Sponsorship Australian Business Women’s Network
  11. 11. 3.Webinars and Seminars Social Media Examiner
  12. 12. 4. Speaking Guy Kawasaki
  13. 13. 5. Books Tim Ferriss
  14. 14. 6. Affiliate Brendon Burchard
  15. 15. 7. Consulting Mark Schaefer
  16. 16. 8. Online courses Amy Porterfield
  17. 17. 9. eBooks Darren Rowse
  18. 18. 10. Paid Membership Timothy Sykes
  19. 19. 11. Sell products Wine TV – Gary Vaynerchuk
  20. 20. 2 Types of Revenue
  21. 21. Active: Paid for time • Consulting • Speaking • Workshops • Webinars and Seminars
  22. 22. Passive: Paid for your knowledge • eBooks • Online courses • Selling products online • Paid membership • Affiliate • Sponsorship • Advertising
  23. 23. The Steps to Success
  24. 24. The Framework for Success Step 1: Focus
  25. 25. The Framework for Success Step 2: Memorable branding
  26. 26. The Framework for Success Step 3: Select a platform
  27. 27. The Framework for Success Step 4: Design
  28. 28. The Framework for Success Step 5: Hosting
  29. 29. The Framework for Success Step 6: Create and Package Your Content
  30. 30. The Framework for Success Step 7: Grow your social networks
  31. 31. The Framework for Success Step 8: Optimise for search engines
  32. 32. The Framework for Success Step 9: Network and build promotional partnerships
  33. 33. The Framework for Success Step 10: Build your email list
  34. 34. Takeaways 1. Focus 2. Start 3. Publish 4. Grow your networks 5. Package your knowledge 6. Market & Promote
  35. 35. Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President
  36. 36. Twitter: @JeffBullas
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