Monetizingtheweb 130612232521-phpapp02 (1)
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    Monetizingtheweb 130612232521-phpapp02 (1) Monetizingtheweb 130612232521-phpapp02 (1) Presentation Transcript

    • How to Make Money Blogging on the Social Web “Turning your hobby, passion and knowledge into cash”
    • Challenge 1: Humans are Slow to Change but Technology is Changing Fast To reach 50 million users – Radio took 38 years – TV took 13 years – Internet took 4 years – iPod took 3 years – Facebook added over 200 million users in less than 12 months!
    • Challenge 2: We still think local not global
    • Challenge 3: Getting Found in a Universe of 500 million+ Websites
    • Challenge 4: Starting
    • Why should you start? 1. Your brand awareness will grow 2. Open doors to global opportunities 3. Create business networking opportunities 4. Position you and your brand as a thought leader and expert 5. Rank higher in search engines 6. Learn a lot about your business and yourself 7. Build an online asset that doesn’t sleep 8. Grow as an individual and as a business 9. Provide lifestyle freedom 10.Gain access to free crowd sourced marketing
    • The Opportunities
    • Monetization Models
    • 1. Advertising Mashable
    • 2. Sponsorship Australian Business Women’s Network
    • 3.Webinars and Seminars Social Media Examiner
    • 4. Speaking Guy Kawasaki
    • 5. Books Tim Ferriss
    • 6. Affiliate Brendon Burchard
    • 7. Consulting Mark Schaefer
    • 8. Online courses Amy Porterfield
    • 9. eBooks Darren Rowse
    • 10. Paid Membership Timothy Sykes
    • 11. Sell products Wine TV – Gary Vaynerchuk
    • 2 Types of Revenue
    • Active: Paid for time • Consulting • Speaking • Workshops • Webinars and Seminars
    • Passive: Paid for your knowledge • eBooks • Online courses • Selling products online • Paid membership • Affiliate • Sponsorship • Advertising
    • The Steps to Success
    • The Framework for Success Step 1: Focus
    • The Framework for Success Step 2: Memorable branding
    • The Framework for Success Step 3: Select a platform
    • The Framework for Success Step 4: Design
    • The Framework for Success Step 5: Hosting
    • The Framework for Success Step 6: Create and Package Your Content
    • The Framework for Success Step 7: Grow your social networks
    • The Framework for Success Step 8: Optimise for search engines
    • The Framework for Success Step 9: Network and build promotional partnerships
    • The Framework for Success Step 10: Build your email list
    • Takeaways 1. Focus 2. Start 3. Publish 4. Grow your networks 5. Package your knowledge 6. Market & Promote
    • Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President
    • Twitter: @JeffBullas