Marketingsolutionsbraziloption2final 110329084345-phpapp01

289 views
207 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
289
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Here’s our mission statement. Our CEO likes to talk about how this is not a VISION but a MISSION, something which we are determined to accomplish. We connect the world’s professionals to make them more productive and successful. Every single member that joins our network has the chance to uncover economic opportunity via LinkedIn – and also to provide economic opportunity to others in our network . And we are serious about connecting every single professional globally – we think there are at least 500 million out there. So while we’ve experienced incredible growth in the last couple of years, we’re only just getting started.
  • LinkedIn is truly globalGrowing more quickly out side the USA than in the US
  • To put our growth and network activity in perspective – in the next 90 minutes, before you’ve even left this room, here’s what will happen on LinkedIn.Over 5400 new members will establish a LinkedIn profile-Our existing members will share a lot of content – over 37500 links to professional articles of interestThere will be close to a million page viewsAnd over 150K professionals will log in to LinkedIn
  • Brazilian are looking to social media to market their brands and reach their consumers
  • Note: HHI is not recorded in comScore for Brazil
  • Brazil Internet population and trends are growingMilestones events are driving an impact and the use of social media provides real time accesibility to information
  • Marketingsolutionsbraziloption2final 110329084345-phpapp01

    1. 1. LinkedIn Discussion about Social Media, Case Studies, Best Practices, and New Media Opportunities Marketing Solutions
    2. 2. Marketing Solutions
    3. 3. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices 5. New media opportunities on LinkedIn Marketing Solutions
    4. 4. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices 5. New media opportunities on LinkedIn Marketing Solutions
    5. 5. Differentiating between the Social Networks  Key Themes  Identity  Relationships  Activities  The Big Three  Twitter  Facebook  LinkedIn Marketing Solutions
    6. 6. The Public Broadcast Platform  Ability to disseminate and/or track information  Real time, trending, celebrity appeal  In the context of LinkedIn: Partnership enabling publishing and professional information flow  Content in to Linkedin when relevant  Content published out to amplify professional message Marketing Solutions
    7. 7. The Social Utility  Mass audience, socially engaging  Core use cases: games, photos, sharing  In the context of LinkedIn Very different environments (customers, priorities, objectives) Overlap in participants, but not in intent Marketing Solutions
    8. 8. The Professional Network Marketing Solutions
    9. 9. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn Marketing Solutions
    10. 10. 1 Identity 2 Authenticity 3 Reputation 4 Accessibility 5 Reciprocity Marketing Solutions
    11. 11. We connect the world’s professionals to make them more productive and successful. Marketing Solutions 11
    12. 12. LinkedIn by the Numbers Marketing Solutions
    13. 13. Truly Global. 100M members +3M / month, 1 new member / second CAN 4% EU 22% IND 8% USA 52% BRZ 2% AUS 2% Marketing Solutions
    14. 14. LinkedIn: Global Internet Business Platform Demographics Other Facts Average Age 44 Average HHI $105,731 HHI>$150K 22% College Grad 76% # of Pageviews / month 1.3B+ 2.2M Small Business Owners Fortune 100 Customers > 70% 7M Senior Executives # of Groups > 620K CXO at every # of Members in Groups F500 company # of Company Profiles > 1M # of People Searches (2009) > 1B 13M+ * Data from 8/2010 Marketing Solutions
    15. 15. LinkedIn.com in the next 90 minutes 5,400+ New members 37,500+ Links shared 900,000+ Pages viewed 150,000+ Professionals will visit Marketing Solutions
    16. 16. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape Marketing Solutions
    17. 17. Source Comscore Brasil 2010 Year In Review Marketing Solutions
    18. 18. 3+ Million Members 2.260 Million Unique Visitors 52 Million Page Views 22 Million Minutes 9.7 Average Minutes Per Visitor Marketing Solutions Source: comScore Brazil Media Metrix February 2011
    19. 19. 55+ 9% 45-54 15% 47% Females 25-34 47% 53% Males 35-44 29% Gender Marketing Solutions Age Source: comScore Brazil Media Metrix January 2011
    20. 20. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices Marketing Solutions
    21. 21. LinkedIn Best Practices/Case Studies Marketing Solutions
    22. 22. LinkedIn Best Practices/Case Studies • Marketing Solutions
    23. 23. Marketing Solutions
    24. 24. LinkedIn Best Practices/Case Studies • • Marketing Solutions
    25. 25. Join the Community Marketing Solutions
    26. 26. LinkedIn Best Practices/Case Studies • • • Marketing Solutions
    27. 27. Join the Community Marketing Solutions
    28. 28. Philips Innovation in Health: home for like minded individuals Marketing Solutions
    29. 29. Petrobras: 2623 members with quality discussions Marketing Solutions
    30. 30. LinkedIn Best Practices/Case Studies • • • • Marketing Solutions
    31. 31. Blue Cross Blue Shield Cares About their Customers Health Marketing Solutions
    32. 32. LinkedIn Best Practices/Case Studies • • • • Marketing Solutions
    33. 33. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices 5. New media opportunities on LinkedIn Marketing Solutions
    34. 34. LinkedIn Company Pages A recommendation engine with professional context. Marketing Solutions
    35. 35. Group Moderation Tools Marketing Solutions
    36. 36. LinkedIn Company Pages Recommendation Ads Drive recommendations with viewer-aware advertising Marketing Solutions
    37. 37. LinkedIn Content Ads Multiple choices to bring content to your target audience. Marketing Solutions
    38. 38. Marketing Solutions
    39. 39. LinkedIn in2Video In-Banner Experience Enhanced ad functionality Marketing Solutions
    40. 40. Marketing Solutions
    41. 41. Marketing Solutions
    42. 42. LinkedIn Summary • • • • Marketing Solutions
    43. 43. Marketing Solutions
    44. 44. Marketing Solutions
    45. 45. Group Membership Growth Quality of Service and Support +145% Pre +100% Post Engagement Aug Nov Net Promoter Score • 90% repeat visit rate among group members +111% • 42% say the group is more useful than other groups they belong to • 20% have commented in a discussion and nearly everyone has read a discussion • Research identified an opportunity to segment content for: employees, vendors, job seekers, industry experts Marketing Solutions Aug Nov
    46. 46. Marketing Solutions
    47. 47. Source Comscore Brasil 2010 Year In Review Marketing Solutions
    48. 48. Source Comscore Brasil 2010 Year In Review Marketing Solutions
    49. 49. Goldman Sachs Brings Together People to Help Support Communities Marketing Solutions
    50. 50. Marketing Solutions

    ×