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  • Here’s our mission statement. Our CEO likes to talk about how this is not a VISION but a MISSION, something which we are determined to accomplish. We connect the world’s professionals to make them more productive and successful. Every single member that joins our network has the chance to uncover economic opportunity via LinkedIn – and also to provide economic opportunity to others in our network . And we are serious about connecting every single professional globally – we think there are at least 500 million out there. So while we’ve experienced incredible growth in the last couple of years, we’re only just getting started.
  • LinkedIn is truly globalGrowing more quickly out side the USA than in the US
  • To put our growth and network activity in perspective – in the next 90 minutes, before you’ve even left this room, here’s what will happen on LinkedIn.Over 5400 new members will establish a LinkedIn profile-Our existing members will share a lot of content – over 37500 links to professional articles of interestThere will be close to a million page viewsAnd over 150K professionals will log in to LinkedIn
  • Brazilian are looking to social media to market their brands and reach their consumers
  • Note: HHI is not recorded in comScore for Brazil
  • Brazil Internet population and trends are growingMilestones events are driving an impact and the use of social media provides real time accesibility to information

Transcript

  • 1. LinkedIn Discussion about Social Media, Case Studies, Best Practices, and New Media Opportunities Marketing Solutions
  • 2. Marketing Solutions
  • 3. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices 5. New media opportunities on LinkedIn Marketing Solutions
  • 4. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices 5. New media opportunities on LinkedIn Marketing Solutions
  • 5. Differentiating between the Social Networks  Key Themes  Identity  Relationships  Activities  The Big Three  Twitter  Facebook  LinkedIn Marketing Solutions
  • 6. The Public Broadcast Platform  Ability to disseminate and/or track information  Real time, trending, celebrity appeal  In the context of LinkedIn: Partnership enabling publishing and professional information flow  Content in to Linkedin when relevant  Content published out to amplify professional message Marketing Solutions
  • 7. The Social Utility  Mass audience, socially engaging  Core use cases: games, photos, sharing  In the context of LinkedIn Very different environments (customers, priorities, objectives) Overlap in participants, but not in intent Marketing Solutions
  • 8. The Professional Network Marketing Solutions
  • 9. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn Marketing Solutions
  • 10. 1 Identity 2 Authenticity 3 Reputation 4 Accessibility 5 Reciprocity Marketing Solutions
  • 11. We connect the world’s professionals to make them more productive and successful. Marketing Solutions 11
  • 12. LinkedIn by the Numbers Marketing Solutions
  • 13. Truly Global. 100M members +3M / month, 1 new member / second CAN 4% EU 22% IND 8% USA 52% BRZ 2% AUS 2% Marketing Solutions
  • 14. LinkedIn: Global Internet Business Platform Demographics Other Facts Average Age 44 Average HHI $105,731 HHI>$150K 22% College Grad 76% # of Pageviews / month 1.3B+ 2.2M Small Business Owners Fortune 100 Customers > 70% 7M Senior Executives # of Groups > 620K CXO at every # of Members in Groups F500 company # of Company Profiles > 1M # of People Searches (2009) > 1B 13M+ * Data from 8/2010 Marketing Solutions
  • 15. LinkedIn.com in the next 90 minutes 5,400+ New members 37,500+ Links shared 900,000+ Pages viewed 150,000+ Professionals will visit Marketing Solutions
  • 16. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape Marketing Solutions
  • 17. Source Comscore Brasil 2010 Year In Review Marketing Solutions
  • 18. 3+ Million Members 2.260 Million Unique Visitors 52 Million Page Views 22 Million Minutes 9.7 Average Minutes Per Visitor Marketing Solutions Source: comScore Brazil Media Metrix February 2011
  • 19. 55+ 9% 45-54 15% 47% Females 25-34 47% 53% Males 35-44 29% Gender Marketing Solutions Age Source: comScore Brazil Media Metrix January 2011
  • 20. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices Marketing Solutions
  • 21. LinkedIn Best Practices/Case Studies Marketing Solutions
  • 22. LinkedIn Best Practices/Case Studies • Marketing Solutions
  • 23. Marketing Solutions
  • 24. LinkedIn Best Practices/Case Studies • • Marketing Solutions
  • 25. Join the Community Marketing Solutions
  • 26. LinkedIn Best Practices/Case Studies • • • Marketing Solutions
  • 27. Join the Community Marketing Solutions
  • 28. Philips Innovation in Health: home for like minded individuals Marketing Solutions
  • 29. Petrobras: 2623 members with quality discussions Marketing Solutions
  • 30. LinkedIn Best Practices/Case Studies • • • • Marketing Solutions
  • 31. Blue Cross Blue Shield Cares About their Customers Health Marketing Solutions
  • 32. LinkedIn Best Practices/Case Studies • • • • Marketing Solutions
  • 33. Agenda 1. Differentiating between the Social Networks 2. Snapshot of LinkedIn 3. Brazil Landscape 4. Case Studies / Best Practices 5. New media opportunities on LinkedIn Marketing Solutions
  • 34. LinkedIn Company Pages A recommendation engine with professional context. Marketing Solutions
  • 35. Group Moderation Tools Marketing Solutions
  • 36. LinkedIn Company Pages Recommendation Ads Drive recommendations with viewer-aware advertising Marketing Solutions
  • 37. LinkedIn Content Ads Multiple choices to bring content to your target audience. Marketing Solutions
  • 38. Marketing Solutions
  • 39. LinkedIn in2Video In-Banner Experience Enhanced ad functionality Marketing Solutions
  • 40. Marketing Solutions
  • 41. Marketing Solutions
  • 42. LinkedIn Summary • • • • Marketing Solutions
  • 43. Marketing Solutions
  • 44. Marketing Solutions
  • 45. Group Membership Growth Quality of Service and Support +145% Pre +100% Post Engagement Aug Nov Net Promoter Score • 90% repeat visit rate among group members +111% • 42% say the group is more useful than other groups they belong to • 20% have commented in a discussion and nearly everyone has read a discussion • Research identified an opportunity to segment content for: employees, vendors, job seekers, industry experts Marketing Solutions Aug Nov
  • 46. Marketing Solutions
  • 47. Source Comscore Brasil 2010 Year In Review Marketing Solutions
  • 48. Source Comscore Brasil 2010 Year In Review Marketing Solutions
  • 49. Goldman Sachs Brings Together People to Help Support Communities Marketing Solutions
  • 50. Marketing Solutions