Your SlideShare is downloading. ×
0
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Marketingforstartups 130131082220-phpapp01
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketingforstartups 130131082220-phpapp01

21

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
21
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing for Startups Malcolm Gordon
  • 2. Who? • • • • • • • Online Marketing 6 figure budgets Startup Weekend (Team Threadster) Founder’s Institute Former copywriter Some viral success Paid, earned, owned experience
  • 3. Define your Target Audience • Who are you selling to? • Where do they congregate? Online? Offline? • Where do they spend time?
  • 4. Learn to speak metric • CPA • Customer LTV • Net margin
  • 5. Paid Versus Viral model • Decide early on how you’re going to get noticed and grow • It’s okay to pay • Going viral is hard • Usually know within the first few hours • Color = $40 million failure in 45 minutes
  • 6. An ongoing experiment • • • • • • • Never stop testing Platforms Media Paid Vs Earned Vs Owned mix Ads - copy, imagery, content Targeting Budgets/bids
  • 7. “Adapt what is useful, reject what is useless, and add what is specifically your own.” - Bruce Lee "Adapt what is useful, reject what is useless, and add what is specifically your own.”
  • 8. Paid • • • • • Search Engine advertising – AdWords, BingAds Display - Remarketing SEO Email Marketing Affiliates
  • 9. Earned • The media are content hungry & very approachable • Investigative journalism is dead • Tight deadlines • Lots of content to fill
  • 10. Users = 1,000,000,000 users number of users = 1,000 1,000,000,000 $0 marketing spend advertising spend = $0
  • 11. Owned • • • • • • Content Marketing (overlaps SEO) Infographics Video (dollar shave club) Website apps Content that may go viral
  • 12. “Make an awesome product and get it featured in the App Store” – Dave Mckinney, Discovr
  • 13. “You cannot fool all of the people all of the time” – Abraham Lincoln
  • 14. Contact Me Web: malgordon.com LinkedIn: au.linkedin.com/in/malcolmgordon/ Email: mal@malgordon.com Twitter: @malgordon

×