Mark twain-10-sentence-marketing-course-mprofs-130822090421-phpapp01

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Mark twain-10-sentence-marketing-course-mprofs-130822090421-phpapp01

  1. 1. A presentation by Based on a MarketingProfs article by Tom Bentley http://www.marketingprofs.com/articles/2013/11152/mark-twains-10-sentence-course-on- branding-and-marketing Illustrated by Veronica Maria Jarski
  2. 2. “Robert Louis Stevenson and I, sitting in Union Square and Washington Square a great many years ago, tried to find a name for the submerged fame, that fame that permeates the great crowd of people you never see and never mingle with; people with whom you have no speech, but who read your books and become admirers of your work and have an affection for you … “It is the faithfulness of the friendship, of the homage of those men, never criticizing, that began when they were children...and you will remain in the home of their hearts' affection forever and ever. And Louis Stevenson and I decided that of all fame, that was the best, the very best.”

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