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  • 1. AGENDA: LinkedIn Marketing Overview Presenter: Jasmine Sandler LinkedIn Trainer www.jasminesandler.com Importance of LinkedIn in Business LinkedIn As a Personal Branding Tool LinkedIn As a Sales Tool LinkedIn As a Recruiting Tool THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE REUSED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY My LinkedIn Services
  • 2. The Importance of LinkedIn LinkedIn: #1 B2B Social Networking Tool 175+MM users and counting Qualified Sales: Your DMs are on LinkedIn #1 Recruiting Tool on the Web Personal Branding Tool Essential SEO Tool THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE REUSED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 3. The Growth of LinkedIn THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 4. Who Is on LinkedIn? THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 5. Job Opportunities in LinkedIn THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE REUSED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 6. LinkedIn For Personal Branding The #1 reason people do business with each other is their likability and trust of the other person THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE REUSED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 7. Develop Your Personal Brand What type of expert are you? • • • • THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE REUSED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 8. YOU on PHOTO– SHOW WHO YOU ARE THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY HEADLINE/UPFRONT
  • 9. The Ultimate Sales Tool
  • 10. The Ultimate Sales Tool LINKEDIN is and end-end sales tool •LEAD GENERATION •REAL RELATIONSHIP DEVELOPMENT •B2B NETWORKING •DATABASE DEVELOPMENT •EXACT TARGET DELIVERY •PR VEHICLE •COMPANY RESEARCH •EXECUTIVE RESEARCH
  • 11. Daily Valuable Content is Crucial Status updates Commenting Sharing Content
  • 12. Warm Leads through Participation Join Groups Answer Questions THIS PRESENTATION AND ALL CONTENTS ARE OWNED BY AGENT-CY AND CANNOT BE RE-USED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY
  • 13. The New LinkedIn Company Page • • • • •
  • 14. Getting a Job via LinkedIn •Your Profile is more than a Resume •A Professional Picture is Crucial •List & Demonstrate Your Skills •Get Employer Recommendations •Do Your Company Homework
  • 15. Your Keys to Winning in LinkedIn Your LinkedIn Profile Matters, A LOT •Think Search Visibility, Think Engagement, Think Uniqueness •Strong Headline Copy – Your Direct Response Ad •Highlighting summary with experience and results Your Leadership in LinkedIn Matters Too •Your Own LinkedIn Group to serve your own Community •If Your Profile States A Skill, Back it up – Answers Matter Your Daily LinkedIn Participation is a MUST •Status Updates – Make it Relevant, Valuable and Short •Answers Gain You Expertise •Update Your Profile When Things Change
  • 16. LinkedIn Marketing Materials JASMINESANDLER.COM
  • 17. My LinkedIn Services LinkedIn Training & Coaching LinkedIn Profiling Online Personal Branding On-Site Group Phone Group Private/One-on-one(includes personal brand assessment) VISIT WWW.JASMINESANDLER.COM
  • 18. Other Agent-cy Services Comprehensive Personal Branding Program Personal Brand Assessment & Market Position Personal Blog Design and Development Personal Twitter Page Design and Development Personal Face book Page Design and Development Leadership Development Web Marketing Services Web Design and Development SEO Strategy and Management Social Media Strategy and Management Online PR Management VISIT WWW.AGENT-CY.COM
  • 19. CONTACT Jasmine Sandler Agent-cy Online Marketing Phone: 212-520-6607 Fax: (407) 210-4613 jsandler@agent-cy.com www.agent-cy.com www.jasminesandler.com www.linkedin.com/in/onlinebranding THIS PRESENTATION IS OWNED BY AGENT-CY AND CANNOT BE REUSED WITHOUT EXPLICIT WRITTEN CONSENT FROM AGENT-CY