Guy Kawasaki’s

10 Ways
to Use LinkedIn
1. Increase

your visibility
Add connections to
increase the
probability of
being seen.
2. Improve
your connectability.

Show all your affiliations in
your profile - your past
companies, educational
institution...
3. Improve

your Google PageRank.
Make your LinkedIn profile public,
give it a custom url, and include
your profile in you...
4. Enhance
your search engine results.
Promote your blog/website by
including links to them in your
LinkedIn profile.
5. Perform

blind, “reverse,” and
company reference
checks.
Check references for a
potential boss or company
you are inter...
6. Increase

the relevancy of your job
search.
Use advanced search to
find where people with
experience like yours
work. S...
7. Make

your interview go smoother.
Learn more about people
you are meeting so you can
discuss common interests &
acquain...
8. Gauge

the health of the company.
Do an advanced search for a company
(uncheck “Current Companies only”).
You will find...
9. Gauge

the health of the industry.
Thinking of investing
or working in a
particular sector?
Learn more by finding
peopl...
10. Track startups.
Find out who is doing
new startups by
searching for “stealth” or
“new startup.” Sort by
degrees to see...
Guy Kawasaki’s

10 Ways
to Use LinkedIn
Slide design by
Check them out at www.ethos3.com
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Linkedin presentation-red-1225231144081339-8

  1. 1. Guy Kawasaki’s 10 Ways to Use LinkedIn
  2. 2. 1. Increase your visibility Add connections to increase the probability of being seen.
  3. 3. 2. Improve your connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
  4. 4. 3. Improve your Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.
  5. 5. 4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
  6. 6. 5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.
  7. 7. 6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
  8. 8. 7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
  9. 9. 8. Gauge the health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.
  10. 10. 9. Gauge the health of the industry. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.
  11. 11. 10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.
  12. 12. Guy Kawasaki’s 10 Ways to Use LinkedIn Slide design by Check them out at www.ethos3.com
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