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  • 1. Guy Kawasaki’s 10 Ways to Use LinkedIn
  • 2. 1. Increase your visibility Add connections to increase the probability of being seen.
  • 3. 2. Improve your connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
  • 4. 3. Improve your Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.
  • 5. 4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
  • 6. 5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.
  • 7. 6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
  • 8. 7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
  • 9. 8. Gauge the health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.
  • 10. 9. Gauge the health of the industry. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.
  • 11. 10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.
  • 12. Guy Kawasaki’s 10 Ways to Use LinkedIn Slide design by Check them out at