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  • 1. Facebook Connect Design Patterns & Metrics Hiten Shah Dogpatch Labs • Jan 20, 2010
  • 2. “Metrics are people, too” Eric Ries, The Lean Startup
  • 3. Facebook Connect Sign Up News Feed Optimization News Feed Landing Pages Facebook Connect Design Patterns
  • 4. Facebook Connect Sign Up
  • 5. 38% decrease in sign ups with Facebook Connect?!
  • 6. Copywriting is the easiest, fastest way to improve your sign-up process.” Joshua Porter, Bokardo.com http://pea.to/socialtraction “
  • 7. News Feed Optimization
  • 8. Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com Source: Compete.com “NFO (News Feed Optimization) is the new SEO” Justin Smith, Inside Facebook
  • 9. NFO (News Feed Optimization) - convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.” Justin Smith, Inside Facebook “
  • 10. • Measure feed story prompts & publish dialogues • Split-test feed story copy and imagery to maximize clicks • Feed story impression metrics are not yet accessible Metrics for News Feeds When someone publishes to Facebook, we see 20 clicks back to JibJab.com!” Gregg Spiridellis, JibJab “
  • 11. Measure feed story prompts & publish dialogues
  • 12. Split-test feed story copy and imagery
  • 13. News Feed Landing Pages
  • 14. http://pea.to/faces (NSFW)
  • 15. The longer your link, the more you are measuring... http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z? cmpid=jj_fb_self http://bleacherreport.com/college-football? utm_source=facebook.com&utm_medium=referral&utm_campai gn=fbc_like&ref=nf http://mysite.com/signup? bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5 1QSB&fref=clnk_try_now&ref=nf http://apps.facebook.com/sororitylife? action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a b3ec865d97272cdb8b439162 Measure visits from feed stories by variation & link
  • 16. • Facebook Connect Example User Flows - http://j.mp/fbcflows • Resources - http://j.mp/fbcresources • Measure Facebook Connect with KISSmetrics • http://kissmetrics.com Measure and Improve Facebook Connect