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  • 1. THE ART of the Elevator Pitch by Andreas Roettl andreas@starteurope.at http://www.starteurope.at
  • 2. question can you do an elevator pitch?
  • 3. Aaaaaahhhhhh
  • 4. HOW
  • 5. TO DO
  • 6. A SUCCESSFUL
  • 7. ELEVATOR PITCH
  • 8. at
  • 9. INTERESTED?
  • 10. What‘s an elevator pitch?
  • 11. your idea…
  • 12. a stage…
  • 13. and an audience…
  • 14. to be inspired…
  • 15. RULES
  • 16. 90 seconds
  • 17. no media
  • 18. 3 keywords and your name
  • 19. example…
  • 20. IMPOSSIBLE?
  • 21. http://www.youtube.com/watch?v=PjQHnn7avb M&feature=PlayList&p=37AF16E3D666A1A9& index=3
  • 22. useful HINTs
  • 23. STRUCTURE YOUR PITCH introduction problem vision idea soltuion key words solution
  • 24. in one sentence each…
  • 25. introduce yourself and...
  • 26. …your background
  • 27. start with something catchy a rhetorical question, a picture, a story, an example or any exciting information.
  • 28. picture your idea an effective elevator pitch is illustrative and tangible.
  • 29. use picture language, comparisons and examples to activate positive connections with your audience.
  • 30. describe the problem you want to solve
  • 31. describe your vision an effective elevator pitch describes the solution by pointing out the benefits for the customers.
  • 32. be different what makes your solution unique?
  • 33. ACTION what will the solution require to get started: what people are you looking for? which skills should they have? which technology you want to use?
  • 34. motivate your potential team partners: make clear that this is a unique chance to take a share in an awesome idea.
  • 35. remember: every startup needs at least a developer,
  • 36. remember: every startup needs at least a developer, artist,
  • 37. remember: every startup needs at least a developer, artist, marketer,
  • 38. remember: every startup needs at least a developer, artist, marketer, system admin and
  • 39. remember: every startup needs at least a developer, artist, marketer, system admin and legal advisor!
  • 40. MANAGE YOUR TIME you have 90sec
  • 41. we recommend…
  • 42. introduction 15sec
  • 43. introduction 15sec problem 30sec
  • 44. introduction 15sec problem 30sec vision 30sec
  • 45. introduction 15sec problem 30sec vision 30sec requirments 15sec
  • 46. MAKE YOUR IDEA UNDERSTANDABLE
  • 47. „there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.” Chris O’Leary
  • 48. be concise An effective elevator pitch contains as few words as possible and does not go into too much unnecessary detail.
  • 49. „while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ” Chris O’Leary
  • 50. your pitch should be clear rather than being filled with …
  • 51. an effective elevator pitch can be understood by your grandparents too.
  • 52. be consistent one message, one story.
  • 53. APPEARANCE dress as usual and feel yourself comfortable
  • 54. YOUR ATTITUDE be confident have fun show passion show integrity
  • 55. EXAMPLE
  • 56. watch a few example elevator pitches here is one.
  • 57. test your pitch read my pitch?
  • 58. keep your eyes shut while someone reads your text out loud
  • 59. question can you do an elevator pitch?
  • 60. QUESTIONS? email me: andreas@starteurope.at
  • 61. CHECK OUT OUR OTHER PRODUCTS http://www.starteurope.at