Guerillamarketingdeel2pkv2 110125010300-phpapp01
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Some of the Slideshare Presentations that I upload were created by others . All are worth lookng at and studying. I am Stephen Darori on Linkedin. If you think we have some Synergy Now or maybe in the ...

Some of the Slideshare Presentations that I upload were created by others . All are worth lookng at and studying. I am Stephen Darori on Linkedin. If you think we have some Synergy Now or maybe in the Future., Do send me an Invitation to connect on Linkedin. I will never refuse an Invitation.

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Guerillamarketingdeel2pkv2 110125010300-phpapp01 Guerillamarketingdeel2pkv2 110125010300-phpapp01 Presentation Transcript

  • +100 a tr x -e © TOTAL IDENTITY guerrilla examples in 5 more minutes! 1 2010 Total Active Media Total Identity Martijn Arts
  • GUERRILLA MARKETING n in.’ io m at 5 nt in se s re le r p mp he xa ot e y ng m ti to rke up ma ow illa ll r fo er a u g 0+ 10 ‘ © TOTAL IDENTITY Described 1983 Jay Conrad Levinson An American marketeer
  • DEFINITION The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral
  • KEYWORDS 1.Not a big budget 2.Unexpected 3.Unconventional 4.Interactive 5.Unexpected places 6.Buzz / turn viral
  • KEYWORDS 1.Not a big budget 2.Unexpected 3.Unconventional 4.Interactive 5.Unexpected places 6.Buzz / turn viral cheap surprise different active places buzz
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  • on ti ‘l lin a a’ e @arts118 © TOTAL IDENTITY ta en es 108 w o d tc a m h 2010 Total Active Media Total Identity Martijn Arts pr er th o y