+100
a

tr
x

-e

© TOTAL IDENTITY

guerrilla examples in 5 more minutes!

1

2010
Total Active Media
Total Identity
Marti...
GUERRILLA MARKETING

n in.’
io m
at 5
nt in
se s
re le
r p mp
he xa
ot e
y ng
m ti
to rke
up ma
ow illa
ll r
fo er
a u
g
0...
DEFINITION
The concept of guerrilla marketing was invented as
an unconventional system of promotions that relies
on time, ...
KEYWORDS
1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral
KEYWORDS
1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral

cheap
sur...
guerrilla is...
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
#20
#21
#22
#23
#24
#25
#26
#27
#28
#29
#30
#31
#32
#33
#34
#35
#36
#37
#38
#39
#40
#41
#42
#43
#44
#45
#46
#47
#48
#49
#50
#51
#52
#53
#54
#55
#56
#57
#58
#59
#60
#61
#62
#63
#64
#65
#66
#67
#68
#69
#70
#71
#72
#73
#74
#75
#76
#77
#78
#79
#80
#81
#82
#83
#84
#85
#86
#87
#88
#89
#90
#91
#92
#93
#94
#95
#96
#97
#98
#99
#100
#101
on
ti

‘l

lin
a

a’
e

@arts118
© TOTAL IDENTITY

ta
en
es

108

w
o

d

tc
a

m
h

2010
Total Active Media
Total Identit...
Upcoming SlideShare
Loading in …5
×

Guerillamarketingdeel2pkv2 110125010300-phpapp01

160
-1

Published on

Some of the Slideshare Presentations that I upload were created by others . All are worth lookng at and studying. I am Stephen Darori on Linkedin. If you think we have some Synergy Now or maybe in the Future., Do send me an Invitation to connect on Linkedin. I will never refuse an Invitation.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
160
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Guerillamarketingdeel2pkv2 110125010300-phpapp01

  1. 1. +100 a tr x -e © TOTAL IDENTITY guerrilla examples in 5 more minutes! 1 2010 Total Active Media Total Identity Martijn Arts
  2. 2. GUERRILLA MARKETING n in.’ io m at 5 nt in se s re le r p mp he xa ot e y ng m ti to rke up ma ow illa ll r fo er a u g 0+ 10 ‘ © TOTAL IDENTITY Described 1983 Jay Conrad Levinson An American marketeer
  3. 3. DEFINITION The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral
  4. 4. KEYWORDS 1.Not a big budget 2.Unexpected 3.Unconventional 4.Interactive 5.Unexpected places 6.Buzz / turn viral
  5. 5. KEYWORDS 1.Not a big budget 2.Unexpected 3.Unconventional 4.Interactive 5.Unexpected places 6.Buzz / turn viral cheap surprise different active places buzz
  6. 6. guerrilla is...
  7. 7. #1
  8. 8. #2
  9. 9. #3
  10. 10. #4
  11. 11. #5
  12. 12. #6
  13. 13. #7
  14. 14. #8
  15. 15. #9
  16. 16. #10
  17. 17. #11
  18. 18. #12
  19. 19. #13
  20. 20. #14
  21. 21. #15
  22. 22. #16
  23. 23. #17
  24. 24. #18
  25. 25. #19
  26. 26. #20
  27. 27. #21
  28. 28. #22
  29. 29. #23
  30. 30. #24
  31. 31. #25
  32. 32. #26
  33. 33. #27
  34. 34. #28
  35. 35. #29
  36. 36. #30
  37. 37. #31
  38. 38. #32
  39. 39. #33
  40. 40. #34
  41. 41. #35
  42. 42. #36
  43. 43. #37
  44. 44. #38
  45. 45. #39
  46. 46. #40
  47. 47. #41
  48. 48. #42
  49. 49. #43
  50. 50. #44
  51. 51. #45
  52. 52. #46
  53. 53. #47
  54. 54. #48
  55. 55. #49
  56. 56. #50
  57. 57. #51
  58. 58. #52
  59. 59. #53
  60. 60. #54
  61. 61. #55
  62. 62. #56
  63. 63. #57
  64. 64. #58
  65. 65. #59
  66. 66. #60
  67. 67. #61
  68. 68. #62
  69. 69. #63
  70. 70. #64
  71. 71. #65
  72. 72. #66
  73. 73. #67
  74. 74. #68
  75. 75. #69
  76. 76. #70
  77. 77. #71
  78. 78. #72
  79. 79. #73
  80. 80. #74
  81. 81. #75
  82. 82. #76
  83. 83. #77
  84. 84. #78
  85. 85. #79
  86. 86. #80
  87. 87. #81
  88. 88. #82
  89. 89. #83
  90. 90. #84
  91. 91. #85
  92. 92. #86
  93. 93. #87
  94. 94. #88
  95. 95. #89
  96. 96. #90
  97. 97. #91
  98. 98. #92
  99. 99. #93
  100. 100. #94
  101. 101. #95
  102. 102. #96
  103. 103. #97
  104. 104. #98
  105. 105. #99
  106. 106. #100
  107. 107. #101
  108. 108. on ti ‘l lin a a’ e @arts118 © TOTAL IDENTITY ta en es 108 w o d tc a m h 2010 Total Active Media Total Identity Martijn Arts pr er th o y
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×