Growth
Hacks
Siddharta Govindaraj
siddharta@tourmyapp.com
What the heck is
growth hacking?
Marketing + Tech
User Lifecycle
This presentation →

Tour My App →

Acquisition
↓
Activation
↓
Retention
↓
Referral
↓
Revenue

Dave McClure...
Hacks to acquire users
Undercover Virality
I love you. Get your free Hotmail
email
Riding a Platform
+
+
+
+
Hacking SEO
Scraped data off support sites to build
the initial content and ranked higher for
keywords than the official f...
Just Faking It
Fake users to simulate a large amount of
activity
Questions?
Siddharta Govindaraj

siddharta@tourmyapp.com
My Company: Tour My App
http://tourmyapp.com
@tourmyapp
facebook....
Upcoming SlideShare
Loading in...5
×

Growthhacks 130424060126-phpapp01

201

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
201
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Growthhacks 130424060126-phpapp01

  1. 1. Growth Hacks Siddharta Govindaraj siddharta@tourmyapp.com
  2. 2. What the heck is growth hacking?
  3. 3. Marketing + Tech
  4. 4. User Lifecycle This presentation → Tour My App → Acquisition ↓ Activation ↓ Retention ↓ Referral ↓ Revenue Dave McClure’s AARRR Metrics
  5. 5. Hacks to acquire users
  6. 6. Undercover Virality I love you. Get your free Hotmail email
  7. 7. Riding a Platform + + + +
  8. 8. Hacking SEO Scraped data off support sites to build the initial content and ranked higher for keywords than the official forums Embed an image on your homepage to increase your free plan Every embed on another site contains a HTML link back to the site
  9. 9. Just Faking It Fake users to simulate a large amount of activity
  10. 10. Questions? Siddharta Govindaraj siddharta@tourmyapp.com My Company: Tour My App http://tourmyapp.com @tourmyapp facebook.com/tourmyapp
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×