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  • 1. Growth Hacks Siddharta Govindaraj siddharta@tourmyapp.com
  • 2. What the heck is growth hacking?
  • 3. Marketing + Tech
  • 4. User Lifecycle This presentation → Tour My App → Acquisition ↓ Activation ↓ Retention ↓ Referral ↓ Revenue Dave McClure’s AARRR Metrics
  • 5. Hacks to acquire users
  • 6. Undercover Virality I love you. Get your free Hotmail email
  • 7. Riding a Platform + + + +
  • 8. Hacking SEO Scraped data off support sites to build the initial content and ranked higher for keywords than the official forums Embed an image on your homepage to increase your free plan Every embed on another site contains a HTML link back to the site
  • 9. Just Faking It Fake users to simulate a large amount of activity
  • 10. Questions? Siddharta Govindaraj siddharta@tourmyapp.com My Company: Tour My App http://tourmyapp.com @tourmyapp facebook.com/tourmyapp