Growthhacks 130424060126-phpapp01 (2)

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Growthhacks 130424060126-phpapp01 (2)

  1. 1. Growth Hacks Siddharta Govindaraj siddharta@tourmyapp.com
  2. 2. What the heck is growth hacking?
  3. 3. Marketing + Tech
  4. 4. User Lifecycle Acquisition ↓ Activation ↓ Retention ↓ Referral ↓ Revenue This presentation → Dave McClure’s AARRR Metrics Tour My App →
  5. 5. Hacks to acquire users
  6. 6. Undercover Virality I love you. Get your free Hotmail email
  7. 7. Riding a Platform + + + +
  8. 8. Hacking SEO Scraped data off support sites to build the initial content and ranked higher for keywords than the official forums Embed an image on your homepage to increase your free plan Every embed on another site contains a HTML link back to the site
  9. 9. Just Faking It Fake users to simulate a large amount of activity
  10. 10. Questions? Siddharta Govindaraj siddharta@tourmyapp.com My Company: Tour My App http://tourmyapp.com @tourmyapp facebook.com/tourmyapp

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