Growthhackingforbeginners 130906040922-
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Growthhackingforbeginners 130906040922- Growthhackingforbeginners 130906040922- Presentation Transcript

  • Growth Hacking for Beginners How to start with low budget COLAB 2013 1
  • Growth Hackers • • Marketers focusing on growth alone • • Technical skillset/understanding Strong analytical thinking but also creative Focus on product and distribution
  • • Acquisition • Activation • Retention • Revenue • Referral Conversion Funnel
  • Funnel Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM Activation – A/B testing, Landing Page optimization, Onboarding, Trials Retention – Email Marketing, Remarketing, Direct contact, Aha moments Referral – Referral Processes, Social Media integration, Contests Revenue – Subscriptions, Freemium, Lead Generation
  • 5
  • Growth Hacks 1. SEM A/B testing • • PPC ads tests Various ads leading to various landings • Communicating alternative value propositions • Always consistent with Ads Effort – Medium Impact – Medium
  • Growth Hacks 2. Long tailing • Blog articles in the footer • Great for SEO • Original article + reworded versions for long-tail keywords • Effort – Low Impact – Medium Outsource the process
  • Growth Hacks 3. Free channels • Be visible on Slideshare, YouTube, LinkedIn, Fa cebook, Google+, Quora, Yahoo Asnwers, Snapguide, Reddit, Twitte r • Genuine and valuable content • Frameworks for content marketing Effort – High Impact – High
  • Growth Hacks 4. Content marketing • Crawler app • Google Alerts • Monitoring Quora/Twitter/ LinkedIn forums/topics • React quickly with relevant content Effort – Medium Impact – High
  • Growth Hacks 5. Black hat comments • Outsource with e.g. Odesk • Set the rules (#1 No Spam) • Comment on every possible article/blog relevant to the product Effort – Low Impact – Low
  • Growth Hacks 6. Lead harvesting • Get a web crawler looking for relevant contacts • Database ready for sales team • Personalised emails to potential clients Effort – High Impact – High
  • Growth Hacks 7. Landing Page Optimization • The less the better • Clear heading + value proposition • What is the goal? – reflected in CTA • Big images Effort – Medium Impact – High
  • Growth Hacks 8. Credibility boosting • Team Page (no cheesy photos!) • Phone number • Office address • Testimonials from the first clients, beta testers, media Effort – Low Impact – High
  • Growth Hacks 9. Onboarding optimization • Where most people drop off • Tools for funnel tracking • Make it absolute minimum Effort – Medium Impact – High
  • Growth Hacks 10. Email marketing • Define the touch points, possible leaks • Create a drip campaign • Checklists with to-do lists Effort – Medium Impact – High
  • Growth Hacks 11. Direct touch • Early adopters and those who don’t convert • Use email or skype • If possible, inverst some time/money in hand-written thank-you cards or a tshirts Effort – High Impact – High
  • Growth Hacks 12. API Integration • Piggyback on other platform’s audience • Not always possible • Look for opportunities, be the next Airbnb Effort – High Impact – High
  • Growth Hacks 13. Personalized sales • Use Live chat – SnapEngage, Olark • Upselling to converting clients: “Would you like fries with that?” • Downselling to clients who don’t convert – extend their trial or lower the price Effort – Medium Impact – High
  • Essential, Low Cost Tools • Mixpanel • Google Analytics • Inspectlet/ClickTale • Optimizely • Olark/SnapEngage Effort – Medium Impact – High
  • Resources • Neil Patel’s Guide to Growth Hacking • KISSmetrics Blog • Conversion XL Blog • Growhack Blog • Sixteen Ventures Blog • SEOmoz Blog • Growthhacking.pro Effort – Medium Impact – High
  • Thank you JACEK BLAUT Email: jacek@growthrepublic.com LinkedIn: http://pl.linkedin.com/in/jacekblaut/ Twitter: @JckBlaut