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How to start with low budget
1
Growth Hacking for Beginners
COLAB 2013
Growth Hackers
• Marketers focusing on growth alone
• Strong analytical thinking but also
creative
• Technical skillset/un...
Conversion Funnel
• Acquisition
• Activation
• Retention
• Revenue
• Referral
Funnel
Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM
Activation – A/B testing, Landing Page optimization,...
5
Growth Hacks
1. SEM A/B testing
• PPC ads tests
• Various ads leading to
various landings
• Communicating
alternative valu...
Growth Hacks
2. Long tailing
• Blog articles in the footer
• Great for SEO
• Original article + reworded
versions for long...
3. Free channels
• Be visible on Slideshare, YouTube,
LinkedIn, Facebook, Google+,
Quora, Yahoo Asnwers,
Snapguide, Reddit...
4. Content marketing
• Crawler app
• Google Alerts
• Monitoring Quora/Twitter/
LinkedIn forums/topics
• React quickly with...
5. Black hat comments
• Outsource with e.g. Odesk
• Set the rules (#1 No Spam)
• Comment on every possible
article/blog re...
6. Lead harvesting
• Get a web crawler looking for
relevant contacts
• Database ready for sales team
• Personalised emails...
7. Landing Page
Optimization
• The less the better
• Clear heading + value proposition
• What is the goal? – reflected in ...
8. Credibility boosting
• Team Page (no cheesy photos!)
• Phone number
• Office address
• Testimonials from the first clie...
9. Onboarding
optimization
• Where most people drop off
• Tools for funnel tracking
• Make it absolute minimum
Effort – Me...
10. Email marketing
• Define the touch points, possible
leaks
• Create a drip campaign
• Checklists with to-do lists
Effor...
11. Direct touch
• Early adopters and those who don’t
convert
• Use email or skype
• If possible, inverst some
time/money ...
12. API Integration
• Piggyback on other platform’s
audience
• Not always possible
• Look for opportunities, be the next
A...
13. Personalized sales
• Use Live chat – SnapEngage, Olark
• Upselling to converting clients: “Would you
like fries with t...
• Mixpanel
• Google Analytics
• Inspectlet/ClickTale
• Optimizely
• Olark/SnapEngage
Effort – Medium
Impact – High
Essenti...
• Neil Patel’s Guide to Growth Hacking
• KISSmetrics Blog
• Conversion XL Blog
• Growhack Blog
• Sixteen Ventures Blog
• S...
Thank you
JACEK
BLAUT
Email: jacek@growthrepublic.com
LinkedIn: http://pl.linkedin.com/in/jacekblaut/
Twitter: @JckBlaut
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Transcript of "Growthhackingforbeginners 130906040922-"

  1. 1. How to start with low budget 1 Growth Hacking for Beginners COLAB 2013
  2. 2. Growth Hackers • Marketers focusing on growth alone • Strong analytical thinking but also creative • Technical skillset/understanding • Focus on product and distribution
  3. 3. Conversion Funnel • Acquisition • Activation • Retention • Revenue • Referral
  4. 4. Funnel Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM Activation – A/B testing, Landing Page optimization, Onboarding, Trials Retention – Email Marketing, Remarketing, Direct contact, Aha moments Referral – Referral Processes, Social Media integration, Contests Revenue – Subscriptions, Freemium, Lead Generation
  5. 5. 5
  6. 6. Growth Hacks 1. SEM A/B testing • PPC ads tests • Various ads leading to various landings • Communicating alternative value propositions • Always consistent with Ads Effort – Medium Impact – Medium
  7. 7. Growth Hacks 2. Long tailing • Blog articles in the footer • Great for SEO • Original article + reworded versions for long-tail keywords • Outsource the process Effort – Low Impact – Medium
  8. 8. 3. Free channels • Be visible on Slideshare, YouTube, LinkedIn, Facebook, Google+, Quora, Yahoo Asnwers, Snapguide, Reddit, Twitter • Genuine and valuable content • Frameworks for content marketing Effort – High Impact – High Growth Hacks
  9. 9. 4. Content marketing • Crawler app • Google Alerts • Monitoring Quora/Twitter/ LinkedIn forums/topics • React quickly with relevant content Growth Hacks Effort – Medium Impact – High
  10. 10. 5. Black hat comments • Outsource with e.g. Odesk • Set the rules (#1 No Spam) • Comment on every possible article/blog relevant to the product Growth Hacks Effort – Low Impact – Low
  11. 11. 6. Lead harvesting • Get a web crawler looking for relevant contacts • Database ready for sales team • Personalised emails to potential clients Growth Hacks Effort – High Impact – High
  12. 12. 7. Landing Page Optimization • The less the better • Clear heading + value proposition • What is the goal? – reflected in CTA • Big images Growth Hacks Effort – Medium Impact – High
  13. 13. 8. Credibility boosting • Team Page (no cheesy photos!) • Phone number • Office address • Testimonials from the first clients, beta testers, media Growth Hacks Effort – Low Impact – High
  14. 14. 9. Onboarding optimization • Where most people drop off • Tools for funnel tracking • Make it absolute minimum Effort – Medium Impact – High Growth Hacks
  15. 15. 10. Email marketing • Define the touch points, possible leaks • Create a drip campaign • Checklists with to-do lists Effort – Medium Impact – High Growth Hacks
  16. 16. 11. Direct touch • Early adopters and those who don’t convert • Use email or skype • If possible, inverst some time/money in hand-written thank- you cards or a tshirts Effort – High Impact – High Growth Hacks
  17. 17. 12. API Integration • Piggyback on other platform’s audience • Not always possible • Look for opportunities, be the next Airbnb Effort – High Impact – High Growth Hacks
  18. 18. 13. Personalized sales • Use Live chat – SnapEngage, Olark • Upselling to converting clients: “Would you like fries with that?” • Downselling to clients who don’t convert – extend their trial or lower the price Effort – Medium Impact – High Growth Hacks
  19. 19. • Mixpanel • Google Analytics • Inspectlet/ClickTale • Optimizely • Olark/SnapEngage Effort – Medium Impact – High Essential, Low Cost Tools
  20. 20. • Neil Patel’s Guide to Growth Hacking • KISSmetrics Blog • Conversion XL Blog • Growhack Blog • Sixteen Ventures Blog • SEOmoz Blog • Growthhacking.pro Effort – Medium Impact – High Resources
  21. 21. Thank you JACEK BLAUT Email: jacek@growthrepublic.com LinkedIn: http://pl.linkedin.com/in/jacekblaut/ Twitter: @JckBlaut
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