• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
670
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
24
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Google Analytics
  • 2. Google Analytics Introductions
  • 3. Google Analytics Summary • Two day workshop • Supporting material • 2 hours of follow up support
  • 4. Google Analytics Summary of the workshops • Day 1 – Introduction to Google Analytics – Setting up Google Analytics – Understanding & Interpreting Reports
  • 5. Google Analytics Summary of the workshops • Day 2 – – – – – – – – – – – – – – – Understanding cookies Advanced Segmentation Custom Reporting Internal Site Search Goal analysis & verification Funnel Visualisation Event tracking Virtual Pageviews Revenue metrics & transaction tracking Conversion rate optimisation Pivot tables Exporting data Using regular expressions to filter reports Scheduling reports Tracking “non Google” Campaigns
  • 6. Google Analytics Google Analytics History
  • 7. Google Analytics Google Analytics Summary
  • 8. Google Analytics Introduction to Analytics • Data Quality • Limitations
  • 9. Google Analytics A tour of the Analytics interface
  • 10. Google Analytics Enabling your account for Google Analytics
  • 11. Google Analytics Account setup and integration with your website • Legacy Code (Urchin) • ga.js Code • Asynchronous Code
  • 12. Google Analytics Profile Settings
  • 13. Google Analytics Integrating Google AdWords with Google Analytics • • • • Application of Cost Data Auto Tagging User Access for AdWords account Importing Conversions
  • 14. Google Analytics Goal Setup • URL Destination Goals – Head Match – Exact Match – Regular Expression Match • Time on Site Goals • Pages per Visit Goals
  • 15. Google Analytics Goal Funnel Configuration
  • 16. Google Analytics Transaction tracking
  • 17. Google Analytics Advanced Profile filtering • IP Address • Bid override • Referring URLs
  • 18. Google Analytics User Access
  • 19. Google Analytics Customised Variables and UserDefined Variables
  • 20. Google Analytics Tracking external traffic
  • 21. Google Analytics Cross domain tracking
  • 22. Google Analytics “Super cookie” implementation
  • 23. Google Analytics Using date comparison
  • 24. Google Analytics Using Dimensions
  • 25. Google Analytics Performance comparison
  • 26. Google Analytics Alerts and Analytics Intelligence
  • 27. Google Analytics Improving data quality
  • 28. Google Analytics Visitor analysis
  • 29. Google Analytics Site usage analysis
  • 30. Google Analytics Using Site Overlay
  • 31. Google Analytics Inbound traffic analysis
  • 32. Google Analytics Key phrase analysis
  • 33. Google Analytics Configuring your dashboard
  • 34. Google Analytics Next Week
  • 35. Google Analytics Any more questions? Rob Edlin rob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks