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Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
Googleanalytics 100718122720-phpapp02
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Googleanalytics 100718122720-phpapp02

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Transcript

  • 1. Google Analytics
  • 2. Google Analytics Introductions
  • 3. Google Analytics Summary • Two day workshop • Supporting material • 2 hours of follow up support
  • 4. Google Analytics Summary of the workshops • Day 1 – Introduction to Google Analytics – Setting up Google Analytics – Understanding & Interpreting Reports
  • 5. Google Analytics Summary of the workshops • Day 2 – – – – – – – – – – – – – – – Understanding cookies Advanced Segmentation Custom Reporting Internal Site Search Goal analysis & verification Funnel Visualisation Event tracking Virtual Pageviews Revenue metrics & transaction tracking Conversion rate optimisation Pivot tables Exporting data Using regular expressions to filter reports Scheduling reports Tracking “non Google” Campaigns
  • 6. Google Analytics Google Analytics History
  • 7. Google Analytics Google Analytics Summary
  • 8. Google Analytics Introduction to Analytics • Data Quality • Limitations
  • 9. Google Analytics A tour of the Analytics interface
  • 10. Google Analytics Enabling your account for Google Analytics
  • 11. Google Analytics Account setup and integration with your website • Legacy Code (Urchin) • ga.js Code • Asynchronous Code
  • 12. Google Analytics Profile Settings
  • 13. Google Analytics Integrating Google AdWords with Google Analytics • • • • Application of Cost Data Auto Tagging User Access for AdWords account Importing Conversions
  • 14. Google Analytics Goal Setup • URL Destination Goals – Head Match – Exact Match – Regular Expression Match • Time on Site Goals • Pages per Visit Goals
  • 15. Google Analytics Goal Funnel Configuration
  • 16. Google Analytics Transaction tracking
  • 17. Google Analytics Advanced Profile filtering • IP Address • Bid override • Referring URLs
  • 18. Google Analytics User Access
  • 19. Google Analytics Customised Variables and UserDefined Variables
  • 20. Google Analytics Tracking external traffic
  • 21. Google Analytics Cross domain tracking
  • 22. Google Analytics “Super cookie” implementation
  • 23. Google Analytics Using date comparison
  • 24. Google Analytics Using Dimensions
  • 25. Google Analytics Performance comparison
  • 26. Google Analytics Alerts and Analytics Intelligence
  • 27. Google Analytics Improving data quality
  • 28. Google Analytics Visitor analysis
  • 29. Google Analytics Site usage analysis
  • 30. Google Analytics Using Site Overlay
  • 31. Google Analytics Inbound traffic analysis
  • 32. Google Analytics Key phrase analysis
  • 33. Google Analytics Configuring your dashboard
  • 34. Google Analytics Next Week
  • 35. Google Analytics Any more questions? Rob Edlin rob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks

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