Google Analytics
Google Analytics

Introductions
Google Analytics

Summary
• Two day workshop
• Supporting material
• 2 hours of follow up support
Google Analytics

Summary of the workshops
• Day 1
– Introduction to Google Analytics
– Setting up Google Analytics
– Unde...
Google Analytics

Summary of the workshops
• Day 2
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

Understanding cookies
Advanced Segmentat...
Google Analytics

Google Analytics History
Google Analytics

Google Analytics Summary
Google Analytics

Introduction to Analytics
• Data Quality
• Limitations
Google Analytics

A tour of the Analytics interface
Google Analytics

Enabling your account for
Google Analytics
Google Analytics

Account setup and integration
with your website
• Legacy Code (Urchin)
• ga.js Code
• Asynchronous Code
Google Analytics

Profile Settings
Google Analytics

Integrating Google AdWords
with Google Analytics
•
•
•
•

Application of Cost Data
Auto Tagging
User Acc...
Google Analytics

Goal Setup
• URL Destination Goals
– Head Match
– Exact Match
– Regular Expression Match

• Time on Site...
Google Analytics

Goal Funnel Configuration
Google Analytics

Transaction tracking
Google Analytics

Advanced Profile filtering
• IP Address
• Bid override
• Referring URLs
Google Analytics

User Access
Google Analytics

Customised Variables and UserDefined Variables
Google Analytics

Tracking external traffic
Google Analytics

Cross domain tracking
Google Analytics

“Super cookie” implementation
Google Analytics

Using date comparison
Google Analytics

Using Dimensions
Google Analytics

Performance comparison
Google Analytics

Alerts and Analytics Intelligence
Google Analytics

Improving data quality
Google Analytics

Visitor analysis
Google Analytics

Site usage analysis
Google Analytics

Using Site Overlay
Google Analytics

Inbound traffic analysis
Google Analytics

Key phrase analysis
Google Analytics

Configuring your dashboard
Google Analytics

Next Week
Google Analytics

Any more questions?
Rob Edlin
rob.edlin@niddocks.com
twitter.com/robedlin
facebook.com/robedlin
uk.linke...
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Googleanalytics 100718122720-phpapp02

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Transcript of "Googleanalytics 100718122720-phpapp02"

  1. 1. Google Analytics
  2. 2. Google Analytics Introductions
  3. 3. Google Analytics Summary • Two day workshop • Supporting material • 2 hours of follow up support
  4. 4. Google Analytics Summary of the workshops • Day 1 – Introduction to Google Analytics – Setting up Google Analytics – Understanding & Interpreting Reports
  5. 5. Google Analytics Summary of the workshops • Day 2 – – – – – – – – – – – – – – – Understanding cookies Advanced Segmentation Custom Reporting Internal Site Search Goal analysis & verification Funnel Visualisation Event tracking Virtual Pageviews Revenue metrics & transaction tracking Conversion rate optimisation Pivot tables Exporting data Using regular expressions to filter reports Scheduling reports Tracking “non Google” Campaigns
  6. 6. Google Analytics Google Analytics History
  7. 7. Google Analytics Google Analytics Summary
  8. 8. Google Analytics Introduction to Analytics • Data Quality • Limitations
  9. 9. Google Analytics A tour of the Analytics interface
  10. 10. Google Analytics Enabling your account for Google Analytics
  11. 11. Google Analytics Account setup and integration with your website • Legacy Code (Urchin) • ga.js Code • Asynchronous Code
  12. 12. Google Analytics Profile Settings
  13. 13. Google Analytics Integrating Google AdWords with Google Analytics • • • • Application of Cost Data Auto Tagging User Access for AdWords account Importing Conversions
  14. 14. Google Analytics Goal Setup • URL Destination Goals – Head Match – Exact Match – Regular Expression Match • Time on Site Goals • Pages per Visit Goals
  15. 15. Google Analytics Goal Funnel Configuration
  16. 16. Google Analytics Transaction tracking
  17. 17. Google Analytics Advanced Profile filtering • IP Address • Bid override • Referring URLs
  18. 18. Google Analytics User Access
  19. 19. Google Analytics Customised Variables and UserDefined Variables
  20. 20. Google Analytics Tracking external traffic
  21. 21. Google Analytics Cross domain tracking
  22. 22. Google Analytics “Super cookie” implementation
  23. 23. Google Analytics Using date comparison
  24. 24. Google Analytics Using Dimensions
  25. 25. Google Analytics Performance comparison
  26. 26. Google Analytics Alerts and Analytics Intelligence
  27. 27. Google Analytics Improving data quality
  28. 28. Google Analytics Visitor analysis
  29. 29. Google Analytics Site usage analysis
  30. 30. Google Analytics Using Site Overlay
  31. 31. Google Analytics Inbound traffic analysis
  32. 32. Google Analytics Key phrase analysis
  33. 33. Google Analytics Configuring your dashboard
  34. 34. Google Analytics Next Week
  35. 35. Google Analytics Any more questions? Rob Edlin rob.edlin@niddocks.com twitter.com/robedlin facebook.com/robedlin uk.linkedin.com/in/robedlin twitter.com/niddocks facebook.com/niddocks
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