Futureofpackagingv10 120507015751-phpapp01 (1)

161 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
161
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Futureofpackagingv10 120507015751-phpapp01 (1)

  1. 1. + Packaging TOTAL IDENTITY What does online have to do with packaging 1 2012 Total Active Media Martijn Arts
  2. 2. © TOTAL ACTIVE MEDIA Power of Packaging Martijn Arts @arts118
  3. 3. TOTAL IDENTITY Activities Positioning Profiling Founded 1963 TOTAL DESIGN 2000 changed name TOTAL IDENTITY © TOTAL ACTIVE MEDIA Group TOTAL IDENTITY TOTAL PUBLIC TOTAL ACTIVE MEDIA ALLCOMMUNICATION SOFTWARE No staff 85 Areas Consultancy Design Packaging Publishing Interaction PR Campaign Network partners CDR Gramma WirDesign Vermeulen Locations Amsterdam Antwerp Berlin Braunschweig Den Haag Landgraaf Seoul
  4. 4. TOTAL ACTIVE MEDIA Activities Design Realisation Communication Ambition Mapping Mixing Moving people Founded 1996 ZaPPWeRK © TOTAL ACTIVE MEDIA 2007 changed name TOTAL ACTIVE MEDIA No staff 18
  5. 5. MARTIJN ARTS Details Lives in Amsterdam Born in 1973 MsC Delft Tech. University marts@totalactivemedia.nl Total Active Media Founder (1996) Managing director © TOTAL ACTIVE MEDIA Total Identity Shareholder Board of directors Social networks LinkedIn: martijnarts Twitter: @arts118
  6. 6. © TOTAL ACTIVE MEDIA why am I here ? I am an online guy...
  7. 7. ÖSTERREICHISCHE POST AG © TOTAL ACTIVE MEDIA 15.500 m2 10.000 per hour 170.000 a day (max) 40% is bought via web 20.000 from Amazon (max)
  8. 8. © TOTAL ACTIVE MEDIA WEB 1.0, 2.0, 3,0, …
  9. 9. © TOTAL ACTIVE MEDIA Web Web 1.0 1997 - 2007 Everybody's first time Internet seen as antisocial Internet as speciality Use only on workstation
  10. 10. © TOTAL ACTIVE MEDIA Web Web 2.0 2007 - 2010 Hype or marketing term User generated content Social-networks flourish Different places and moments
  11. 11. © TOTAL ACTIVE MEDIA Web Web 3.0 2010 - 2012 People are part of the web More seamless & interoperable Open X, -ID, -APIs, -Data, -source Everywhere anytime
  12. 12. © TOTAL ACTIVE MEDIA Web Web 4.0 2013 - ... Web integrates in real world Technology is becoming invisible Everything is touchable
  13. 13. © TOTAL ACTIVE MEDIA What about Packaging...?
  14. 14. © TOTAL ACTIVE MEDIA What is package design is... sales & promotions
  15. 15. © TOTAL ACTIVE MEDIA What is package design is... containing contents
  16. 16. © TOTAL ACTIVE MEDIA What is package design is... intelligent design
  17. 17. © TOTAL ACTIVE MEDIA What is package design is... information design
  18. 18. © TOTAL ACTIVE MEDIA What is package design is... helping people understand
  19. 19. © TOTAL ACTIVE MEDIA What is package design is... helping people out
  20. 20. © TOTAL ACTIVE MEDIA What is package design is... imagination
  21. 21. © TOTAL ACTIVE MEDIA What is packaging design is... (bar-) coding products
  22. 22. © TOTAL ACTIVE MEDIA What is packaging design is... protecting products
  23. 23. © TOTAL ACTIVE MEDIA What is package design could mean... fun, art and entertainment
  24. 24. © TOTAL ACTIVE MEDIA What is package design could mean... social bonding & making friends
  25. 25. © TOTAL ACTIVE MEDIA What is package design could mean... identity
  26. 26. © TOTAL ACTIVE MEDIA What is package design could mean... high-tech
  27. 27. © TOTAL ACTIVE MEDIA but is this new ?
  28. 28. © TOTAL ACTIVE MEDIA Trends in Packaging...
  29. 29. © TOTAL ACTIVE MEDIA Trends Logistical trends Weight reduction Stronger packaging http://www.ecolean.com/
  30. 30. © TOTAL ACTIVE MEDIA Trends Containing trends Improved temperature stability Improved protection against ... Container that checks content! http://earth911.com/news/2010/03/19/future-packaging-could-actually-think-for-itself/
  31. 31. © TOTAL ACTIVE MEDIA Trends Environmental trends Sustainable packaging Cradle to cradle Biodegradable packaging http://www.earthshell.com/
  32. 32. © TOTAL ACTIVE MEDIA Trends Graphical trends Typography Simple graphics Retro-interpretation http://www.xymara.com/index/designerscorner/Spotlight/12806/Packaging-Trends.htm
  33. 33. © TOTAL ACTIVE MEDIA Trends Marketing trends Guerrilla Infographics Unboxing (movies)
  34. 34. © TOTAL ACTIVE MEDIA but is this me ?
  35. 35. © TOTAL ACTIVE MEDIA TechTrends in Packaging...
  36. 36. © TOTAL ACTIVE MEDIA Tech Logistics and coding: RF-ID, QRcode, HCCB, barcodes...
  37. 37. © TOTAL ACTIVE MEDIA Tech Community and word-of-mouth: Social media packaging http://www.psfk.com/2009/07/perriers-social-media-packaging.html
  38. 38. © TOTAL ACTIVE MEDIA Tech (multi) Sensory sales: Passive, active and intelligent packaging http://www.packagingconsultancy.com/food-packaging.html
  39. 39. © TOTAL ACTIVE MEDIA Tech Mobile first: Everything can be done and detected by iPhone
  40. 40. © TOTAL ACTIVE MEDIA Tech Detection and sensors: Electronically conductive ink http://www.xymara.com/index/news/TechnicalNews/5009/ciba_xymara_electra.htm en http://www.packaging-gateway.com/news/news1817.html
  41. 41. © TOTAL ACTIVE MEDIA Tech Informative: Augmented Reality (AR)
  42. 42. © TOTAL ACTIVE MEDIA Tech Personalization: Printing on Demand (PoD)
  43. 43. © TOTAL ACTIVE MEDIA Tech Ecomagination: Think different!
  44. 44. © TOTAL ACTIVE MEDIA this is me! so more on this...
  45. 45. © TOTAL ACTIVE MEDIA videos...
  46. 46. TOTAL IDENTITY http://www.youtube.com/watch?v=7tzB4a1AyJo Unboxing
  47. 47. TOTAL IDENTITY http://www.youtube.com/watch?v=eob532iEpqk RF-ID
  48. 48. TOTAL IDENTITY http://www.youtube.com/watch?v=tpuv1hAUaOU Printed electronics
  49. 49. TOTAL IDENTITY http://www.youtube.com/watch?v=_S_CekfLcug Augmented reality
  50. 50. TOTAL IDENTITY http://www.youtube.com/watch?v=deUDtw_GHew Gamification
  51. 51. TOTAL IDENTITY http://www.youtube.com/watch?v=gQBjJjpkjl0 Multipurpose
  52. 52. © TOTAL ACTIVE MEDIA Summary
  53. 53. TechTrends © TOTAL ACTIVE MEDIA Logistics and coding Community and word-of-mouth (multi) Sensory sales Detection and sensors Informative Personalization Ecomagination
  54. 54. TechTrends © TOTAL ACTIVE MEDIA Logistics Community (multi) Sensory Detection Informative Personalization Ecomagination RF-ID: tagging the real world Mobile devices: Scanning everywhere e-Ink: updateable paper Sensors: Everything senses everything Augmented reality: enriching reality PoD: mass customization Minimal: classic becomes future
  55. 55. Future? © TOTAL ACTIVE MEDIA Logistics Community (multi) Sensory Detection Informative Personalization Ecomagination self regulation emerging mass markets creating an experience improving the contents educational maximizing margin new life
  56. 56. © TOTAL ACTIVE MEDIA so now I know this... what’s next?
  57. 57. © TOTAL ACTIVE MEDIA take care of the ingle-parcel s consumer
  58. 58. © TOTAL ACTIVE MEDIA
  59. 59. © TOTAL ACTIVE MEDIA Power of Packaging Martijn Arts @arts118
  60. 60. TOTAL IDENTITY Tnx 60 2012 Total Active Media Martijn Arts

×