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  • 1. Rich Lalley Rotary Club of Winnetka-Northfield District 6440 Club Service Advisor & Webmaster Facebook & Rotary Originally Presented by Simone Carot Collins, Founder of ROSNF, and adapted for US market by Greg Garofolo of the New England E-Club. Updated for District 6440 with permission.
  • 2. What is social networking?  The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.  Another avenue for building relationships
  • 3. Social media is not a “fad”  Social networking sites have been around for 15+ years 1995 2003 May 2003 Feb 2004 Feb 2005 July 2006
  • 4. Who uses social media?  More than 800 million users (@ 1 Feb 2012)  Over 155 million Americans (50.14% of population – over 33 million new users in last 6 months)  More than 50% of active users log in each day  The average user:  Is connected to 80 pages, groups & events  Has 130 friend connections  50% of 18-34 year olds check Facebook when they wake up
  • 5. Who uses social media?  In America: 13-17: 8% 18-24: 24% 25-44: 50% 45+: 28% Over 55s is fastest growing demographic on Facebook
  • 6. Why use it for Rotary?  Free, easy PR!  Big source of potential members to share your news with in a non invasive manner  Higher attendance at events  Showcases the human element of Rotary  Easily connect with other people  Get to know your club members better  Meet Rotarians around the world  Source people for Rotary programs / projects  Stay in touch with alumni
  • 7. What about privacy?  If you are concerned about certain data becoming public, don't enter it! (Email too!)  Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php  What you see on Facebook is not necessarily what other people see  Make use of “friend lists” to control who can see what
  • 8. What about privacy?  Review your privacy settings regularly.  If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app.  Like facebook.com/rosnf to be kept up to date about changes on Facebook.  ROSNF = Rotarians on Social Networking Fellowship
  • 9. How to use it for Rotary?  Personal profiles: share information about Rotary in day-to-day updates.  Create a “page” on Facebook for your club  Share weekly speakers, photos & videos to personalize it  Create Events for your club's activities  Other exciting news – great speakers, projects  Use “groups” to keep in touch with specific audiences, e.g. alumni, committees  Upload your bulletin and/or speaker programs to SlideShare. Embed programs into website.
  • 10. Social media – Personal level  Share Rotary through your own networks  Post / Share Rotary news, links, photos and videos and life events in your own status  Invite your contacts to Events  Build relationships with & gain new ideas from other Rotarians  Like Rotary pages and interact with them  Friend / Subscribe to other Rotarians and family of Rotary
  • 11. Friending or Subscribing?  I don't want friend requests from strangers!  Most are likely to be other Rotarians.  You can always change your mind and “unfriend” someone  You can also change your privacy settings to make it harder for people to find you or send friend requests  You can now allow people to “subscribe” without friending them  They will only see posts that you make public
  • 12. Personal Profiles: News  What news to share?  Use your “status”  Tag people and pages in your news  (Re-)share news other people or pages have posted  Use friend lists to manage who can see your posts
  • 13. Personal Profiles: Links & Videos  You can paste links from Rotary websites into your status along with a comment  Pasting a link to a video will embed it so that it can be played within Facebook  Use “Add This” in your browser to make it easy
  • 14. Personal Profiles: Photos  Profile photos  Cover photos  Photo albums  Life events  Tagging photos
  • 15. Facebook at the Club level  Use Facebook Pages to connect with public  Use closed or secret Groups for specific audiences  Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open  Also share general news about other Rotary successes
  • 16. Pages: Images  Profile image: is it obviously a Rotary page?  Include the Rotary emblem  Your club banner / bannerette design may be a good choice  How does the image look as a thumbnail?
  • 17. Pages: Name choice  Page name: it can't be changed once you have 100 or more “Likers”!  There may be several Rotary clubs with the same name. Does your club page showcase your location?  Set a “username”
  • 18. Pages: Admins  Admins: Have at least two admins  Make sure admins are clear about what to post “officially”  You can switch between posting as the page and posting as you personally
  • 19. Pages: Some tips  “Like” other Rotary- related pages.  Use Facebook as your page to interact with other Rotarians and Rotary pages  Be engaging: post interesting items and respond to comments  Don't spam
  • 20. Pages: Some tips  If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page  You can also use SlideShare for presentations on PowerPoint etc
  • 21. Pages: Events
  • 22. How to Create a Page  Click the “Create a Page” button on any other Page.  Choose either “Company, Organization or Institution” or “Cause or Community”  DON'T choose “Local Business or Place”
  • 23. Using Groups: Committee Work  Pages are public, whereas groups can be private  Groups can be open, closed or secret  Can receive notifications of updates  Has collaborative documents
  • 24. Social media – District level  Use Facebook Pages  Main audience: Rotarians  Can also use pages for ongoing projects or district-wide programs aimed at new generations  Share district-wide events, reminders about deadlines, news about what is happening across the district...  “Like” Rotary-related pages to tag them and post on their walls
  • 25. Developing your strategy  What outcomes do you want to achieve from your online presences?  Which audiences are you trying to reach?  How will you reach them (which platforms)?  What information will you share?  How often will you share it?  Who is responsible for updates? Who are your admins?  How will you handle negative press?
  • 26. District Facebook Ad Campaign Objectives • Increase awareness of Rotary, appreciation of our clubs and interest in learning more about Rotary among service minded adults living in District 6440. • Increase interest in membership in District 6440 clubs.
  • 27. District Facebook Ad Campaign January – May 2012 Targeted 220,000 “Service-Minded” adults living in NE IL (ex. Chicago) on Facebook
  • 28. District Facebook Ad Campaign Over 100 different ads ran like these…
  • 29. District Facebook Ad Campaign And these…
  • 30. District Facebook Ad Campaign Ads links to Special Facebook Pages What is Rotary? 20 Reasons to Join Rotary
  • 31. District Facebook Ad Campaign • Fans up from 164 to 510, most received message from Membership Committee • Over 34 million impressions • Landing pages visited 9,682 times • 109 people submitted inquiries for more information about Rotary and our clubs, all of which were responded to by our Membership Committee.
  • 32. Any questions?  Please feel free to contact me or Luanne Newman with further questions  Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net and www.facebook.com/groups/rosnf/  “Snetiquette” Guidelines  Thank you for having me.  Thank you for supporting Operation Warm.