1. Rich Lalley
Rotary Club of Winnetka-Northfield
District 6440 Club Service Advisor
Originally Presented by Simone Carot Collins,
Founder of ROSNF, and adapted for US market by
Greg Garofolo of the New England E-Club.
Updated for District 6440 with permission.
2. What is social networking?
The use of dedicated
websites & applications
to interact with people
or to find people with
Another avenue for
3. Social media is not a “fad”
Social networking sites have been around for
1995 2003 May 2003
Feb 2004 Feb 2005 July 2006
4. Who uses social media?
More than 800 million users (@ 1 Feb 2012)
Over 155 million Americans (50.14% of population –
over 33 million new users in last 6 months)
More than 50% of active users log in each day
The average user:
Is connected to 80 pages, groups & events
Has 130 friend connections
50% of 18-34 year olds check Facebook when they
5. Who uses social media?
Over 55s is
demographic on Facebook
6. Why use it for Rotary?
Free, easy PR!
Big source of potential members to share
your news with in a non invasive manner
Higher attendance at events
Showcases the human element of Rotary
Easily connect with other people
Get to know your club members better
Meet Rotarians around the world
Source people for Rotary programs / projects
Stay in touch with alumni
7. What about privacy?
If you are concerned about certain data
becoming public, don't enter it! (Email too!)
Facebook terms of service:
“You own all of the content and information you post on
Facebook, and you can control how it is shared through your
privacy and application settings.” facebook.com/terms.php
What you see on Facebook is not necessarily
what other people see
Make use of “friend lists” to control who can
8. What about privacy?
Review your privacy settings regularly.
If using an app, see what data it wants to gain
access to. If you don't want to release that
data, don't proceed with adding that app.
Like facebook.com/rosnf to be kept up to
date about changes on Facebook.
ROSNF = Rotarians on Social Networking
9. How to use it for Rotary?
Personal profiles: share information about Rotary in
Create a “page” on Facebook for your club
Share weekly speakers, photos & videos to
Create Events for your club's activities
Other exciting news – great speakers, projects
Use “groups” to keep in touch with specific
audiences, e.g. alumni, committees
Upload your bulletin and/or speaker programs to
SlideShare. Embed programs into website.
10. Social media – Personal level
Share Rotary through your own networks
Post / Share Rotary news, links, photos and
videos and life events in your own status
Invite your contacts to Events
Build relationships with & gain new ideas from
Like Rotary pages and interact with them
Friend / Subscribe to other Rotarians and
family of Rotary
11. Friending or Subscribing?
I don't want friend requests from strangers!
Most are likely to be other Rotarians.
You can always change your mind and
You can also change your privacy settings to
make it harder for people to find you or send
You can now allow people to “subscribe”
without friending them
They will only see posts that you make public
12. Personal Profiles: News
What news to
Use your “status”
Tag people and
pages in your news
other people or
pages have posted
Use friend lists to
manage who can
see your posts
13. Personal Profiles: Links & Videos
You can paste
links from Rotary
websites into your
status along with a
Pasting a link to a
video will embed it
so that it can be
Use “Add This” in
your browser to
make it easy
14. Personal Profiles: Photos
15. Facebook at the Club level
Use Facebook Pages to connect with public
Use closed or secret Groups for specific
Share news, videos and photos about your
projects, events and members, including
interesting meeting programs and applications
that are open
Also share general news about other Rotary
16. Pages: Images
Profile image: is it
obviously a Rotary
Include the Rotary
Your club banner /
may be a good choice
How does the image
look as a thumbnail?
17. Pages: Name choice
Page name: it can't
be changed once
you have 100 or
There may be
several Rotary clubs
with the same name.
Does your club page
Set a “username”
18. Pages: Admins
Admins: Have at
least two admins
Make sure admins
are clear about what
to post “officially”
You can switch
between posting as
the page and
posting as you
19. Pages: Some tips
“Like” other Rotary-
Use Facebook as your
page to interact with
other Rotarians and
Be engaging: post
interesting items and
respond to comments
20. Pages: Some tips
If you upload your
SlideShare, you can
easily embed your
entire bulletin in your
You can also use
21. Pages: Events
22. How to Create a Page
Click the “Create a
Page” button on any
“Local Business or
23. Using Groups: Committee Work
Pages are public,
whereas groups can
Groups can be
open, closed or
24. Social media – District level
Use Facebook Pages
Main audience: Rotarians
Can also use pages for ongoing projects or
district-wide programs aimed at new
Share district-wide events, reminders about
deadlines, news about what is happening
across the district...
“Like” Rotary-related pages to tag them and
post on their walls
25. Developing your strategy
What outcomes do you want to achieve from
your online presences?
Which audiences are you trying to reach?
How will you reach them (which platforms)?
What information will you share?
How often will you share it?
Who is responsible for updates? Who are
How will you handle negative press?
26. District Facebook
• Increase awareness of Rotary,
appreciation of our clubs and interest in
learning more about Rotary among
service minded adults living in District
• Increase interest in membership in
District 6440 clubs.
27. District Facebook Ad
January – May 2012
Targeted 220,000 “Service-Minded” adults
living in NE IL (ex. Chicago) on
28. District Facebook Ad
Over 100 different ads ran like these…
29. District Facebook Ad
30. District Facebook Ad
Ads links to Special Facebook Pages
What is Rotary?
20 Reasons to Join Rotary
31. District Facebook Ad
• Fans up from 164 to 510, most received
message from Membership Committee
• Over 34 million impressions
• Landing pages visited 9,682 times
• 109 people submitted inquiries for more
information about Rotary and our clubs,
all of which were responded to by our
32. Any questions?
Please feel free to contact me or Luanne
Newman with further questions
Help is also available through the Rotarians on
Social Networks Fellowship: rosnf.net and
Thank you for having me.
Thank you for supporting Operation Warm.