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Some of these Slidesharess were developed by others. I really think they are great so am sharing them with you.. They are really worth a squiz . I am Stephen Darori on Linkedin. The only 5 start All ...

Some of these Slidesharess were developed by others. I really think they are great so am sharing them with you.. They are really worth a squiz . I am Stephen Darori on Linkedin. The only 5 start All Star LinkedIn Profile outside of the Linkedin Offices ./ If you think we have some synergy now or perhaps in the future , feel free to send me an invitation to connect. I will never "I don't know" a Linkedin invitation

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    Facebookads 091027133613-phpapp02 Facebookads 091027133613-phpapp02 Presentation Transcript

    • www.karlynmorisse.e.com
 www.fire‐engine‐red.com
 www.dojo‐web.com
 www.champlain.edu
 www.doteduguru.com

    • WHY FACEBOOK ADS? o  Easy to create o  Targeted to your audience o  Cheap
    • HOW WOULD A COLLEGE USE THEM? o  Event attendance: admissions, current students and alumni o  Build your Facebook page audience o  Build admissions inquiry and application pools o  Solicit alumni gifts o  Can be stand alone...but are better if they’re integrated
    • THE BASICS
    • CREATE A “FACEBOOK ADS” ACCOUNT o  Employees should not use their personal accounts for Facebook ads o  Get a new email address – facebookads@college.edu o  Use your grandmother’s name (assuming she doesn’t have a Facebook account)
    • WWW.FACEBOOK.COM/ADVERTISING
    • BEST PRACTICE o  Link: Use Google Analytics Campaign tracking o  Title: Include the school name o  Photo: o Use faces (preferably of smiling cute girls) o Add your school name to the photo o  Copy: What’s in it for your audience? Photo Credit: KaseyAnn on Flickr
    • TARGETING YOUR FACEBOOK ADS
    • CAMPAIGNS AND PRICING
    • Campaigns allow you to group ads together. This can be used for testing ad components. APPLICATION ADS CAMPAIGN Photo Credit: KaseyAnn on Flickr
    • FINAL PROOFING AND PAYMENT
    • BUT WE’RE NOT DONE YET... Reasons for rejection: o  Grammar o  Excessive capitalization o  Inaccurate copy o  Deceptive offers o  Inappropriate or irrelevant images o  Symbols used in place of words. http://www.facebook.com/ads/mistakes.php
    • TRACKING AND REPORTING
    • FACEBOOK REPORTING •  Basic Metrics: Impressions, clicks, clickthrough rate, total dollars spent. •  Demographics of responders: Gender, age, region and country. •  Responder profiles: The types of users who click on your ads, based on the interests they have listed in their profile.
    • GOOGLE ANALYTICS INTEGRATION
    • YOUR HOMEWORK   Create a Facebook accounts specifically for ads.   Start incorporating ads into print and email marketing campaigns.   Always use an image in your ad and target to a specific audience.  Test, test, test!   Integrate Facebook ads with Google Analytics for more in-depth conversion tracking.
    • Karlyn Morissette www.karlynmorissette.com www.doteduguru.com karlynmorissette@gmail.com www.fire-engine-red.com www.dojo-web.com www.twitter.com/KarlynM www.linkedin.com/in/karlynmorissette