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Some of these SlideShare Presentations were not developed b me. However all are certainly worth having a look at.I am Stephen Darori on Linkedin. My Profile is one of the few Profiles that has been …

Some of these SlideShare Presentations were not developed b me. However all are certainly worth having a look at.I am Stephen Darori on Linkedin. My Profile is one of the few Profiles that has been tagged both as a Power Profile and all Star Profile and one of the few outside the Mountain View Linkedin Campus. If you think after looking at my Linkedin Profile that we have now or could have in the future some synergy , please send me an invitation to connect and then after we are connected follow it up with an inmail. I am an Open Networker and with never IDK ( I don't know and invitation to connect on Linkedin or any other Social Media site.

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  • 1. www.karlynmorisse.e.com
 www.fire‐engine‐red.com
 www.dojo‐web.com
 www.champlain.edu
 www.doteduguru.com

  • 2. WHY FACEBOOK ADS? o  Easy to create o  Targeted to your audience o  Cheap
  • 3. HOW WOULD A COLLEGE USE THEM? o  Event attendance: admissions, current students and alumni o  Build your Facebook page audience o  Build admissions inquiry and application pools o  Solicit alumni gifts o  Can be stand alone...but are better if they’re integrated
  • 4. THE BASICS
  • 5. CREATE A “FACEBOOK ADS” ACCOUNT o  Employees should not use their personal accounts for Facebook ads o  Get a new email address – facebookads@college.edu o  Use your grandmother’s name (assuming she doesn’t have a Facebook account)
  • 6. WWW.FACEBOOK.COM/ADVERTISING
  • 7. BEST PRACTICE o  Link: Use Google Analytics Campaign tracking o  Title: Include the school name o  Photo: o Use faces (preferably of smiling cute girls) o Add your school name to the photo o  Copy: What’s in it for your audience? Photo Credit: KaseyAnn on Flickr
  • 8. TARGETING YOUR FACEBOOK ADS
  • 9. CAMPAIGNS AND PRICING
  • 10. Campaigns allow you to group ads together. This can be used for testing ad components. APPLICATION ADS CAMPAIGN Photo Credit: KaseyAnn on Flickr
  • 11. FINAL PROOFING AND PAYMENT
  • 12. BUT WE’RE NOT DONE YET... Reasons for rejection: o  Grammar o  Excessive capitalization o  Inaccurate copy o  Deceptive offers o  Inappropriate or irrelevant images o  Symbols used in place of words. http://www.facebook.com/ads/mistakes.php
  • 13. TRACKING AND REPORTING
  • 14. FACEBOOK REPORTING •  Basic Metrics: Impressions, clicks, clickthrough rate, total dollars spent. •  Demographics of responders: Gender, age, region and country. •  Responder profiles: The types of users who click on your ads, based on the interests they have listed in their profile.
  • 15. GOOGLE ANALYTICS INTEGRATION
  • 16. YOUR HOMEWORK   Create a Facebook accounts specifically for ads.   Start incorporating ads into print and email marketing campaigns.   Always use an image in your ad and target to a specific audience.  Test, test, test!   Integrate Facebook ads with Google Analytics for more in-depth conversion tracking.
  • 17. Karlyn Morissette www.karlynmorissette.com www.doteduguru.com karlynmorissette@gmail.com www.fire-engine-red.com www.dojo-web.com www.twitter.com/KarlynM www.linkedin.com/in/karlynmorissette

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