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Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
Executingsocialmedia 100209065401-phpapp01
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Executingsocialmedia 100209065401-phpapp01

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Transcript

  • 1. The New Framework: The 5 C’s
  • 2. Authenticity Transparency Accessibility/Parti cipation Responsive- ness Engagement Values Measurement & Analysis Contributing Level 5 Sharing Level 4 • Contributing value through content creation, helping customers achieve their goals • Telling your own story • Sharing your brand’s passion & personality Participating Level 3 • participating in conversations that your customers are interested in (broader than your brand) Responding Level 2 • Answering the “social phone” • Responding to customers online; helping/support Listening Level 1 • Monitoring & analysis • Listening broader than your brand (ex: point of need)
  • 3. What’s are the results from listening & engaging?
  • 4. 2
  • 5. What’s gonna stop you?
  • 6. Please Connect: Twitter.com/davidalston Linkedin.com/in/davidalston david@radian6.com www.radian6.com

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