Executingsocialmedia 100209065401-phpapp01
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

 

Statistics

Views

Total Views
107
Views on SlideShare
107
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Executingsocialmedia 100209065401-phpapp01 Presentation Transcript

  • 1. The New Framework: The 5 C’s
  • 2. Authenticity Transparency Accessibility/Parti cipation Responsive- ness Engagement Values Measurement & Analysis Contributing Level 5 Sharing Level 4 • Contributing value through content creation, helping customers achieve their goals • Telling your own story • Sharing your brand’s passion & personality Participating Level 3 • participating in conversations that your customers are interested in (broader than your brand) Responding Level 2 • Answering the “social phone” • Responding to customers online; helping/support Listening Level 1 • Monitoring & analysis • Listening broader than your brand (ex: point of need)
  • 3. What’s are the results from listening & engaging?
  • 4. 2
  • 5. What’s gonna stop you?
  • 6. Please Connect: Twitter.com/davidalston Linkedin.com/in/davidalston david@radian6.com www.radian6.com