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  • 1. Queen Schmooze Elevator Pitches Selling Your Skills Michelle J. Iseman October 19, 2010 Kanata Kareer Group
  • 2. Queen Schmooze Agenda • • • • • • • • What is an Elevator Pitch How long should it be Elements of pitch Elevator vs. sales pitch Target market audience Examples of bad pitches Practice Questions October 2010 2 queenschmooze.com Elevator Pitches ©
  • 3. Queen Schmooze Elevator Pitch • Short speech that sells an idea • Zone in on your target • What’s in it for them • Selling a product is the SAME as selling a job seekers’ skills • Tell them only what they NEED to know October 2010 3 queenschmooze.com Elevator Pitches ©
  • 4. Queen Schmooze Elevator Pitch • Think about your audience • Make it short and sweet • Go the extra mile – make it worth their while • Don’t add too much background stuff • Offer a solution to their need October 2010 4 queenschmooze.com Elevator Pitches ©
  • 5. Queen Schmooze How Long Should It Be • • • • • • • Old rule – 30 to 60 sec. 21st century – 20 to 30 sec. Hook your audience Don’t repeat yourself PRACTICE all the time Don’t get caught off-guard Make it memorable and effortless October 2010 5 queenschmooze.com Elevator Pitches ©
  • 6. Queen Schmooze Length • Don’t rush it • Take it slow but don’t plod on and on • Project your passion • Develop different versions for different audiences with core ideas • Don’t forget to introduce yourself • Ask a question that you can answer October 2010 6 queenschmooze.com Elevator Pitches ©
  • 7. Queen Schmooze Elements of An Elevator Pitch • • • • • • • • • Hook Sell them on YOU Clear title or profile Establish credibility Competitive advantage What you can do for them No more than 100 words or 30 seconds Eye contact End with a question – resume or longer talk http://www.youtube.com/watch?v=y1Y02_oZP8U October 2010 7 queenschmooze.com Elevator Pitches ©
  • 8. Queen Schmooze What NOT to Put in Elevator Pitch • • • • • • • • • • Jargon or buzz words Rambling on and on Hesitation Focusing on YOU Forgetting your audience Past projects Irrelevant info Boring details Know when to pitch Personal details – family, hobbies, etc. October 2010 8 queenschmooze.com Elevator Pitches ©
  • 9. Queen Schmooze Elevator vs. Sales Pitch • • • • • • • • • • Elevator – short and sweet Sales – longer, sweeten the deal Elevator – solution you provide Sales – company solution, investors, stakeholders Elevator – your advantages Sales – media presentation Elevator – selling your profile Sales – could be over dinner or a drink Elevator – specific Sales - generic October 2010 9 queenschmooze.com Elevator Pitches ©
  • 10. Queen Schmooze Target Market Audience • • • • • • Hiring Manager HR personnel Recruiter Networking contact Know your worth Sell the solution that you bring • Think like they do - employer with a problem (that you can solve) • Know your Value Proposition or Unique Selling Proposition October 2010 10 queenschmooze.com Elevator Pitches ©
  • 11. Queen Schmooze Examples of Bad Pitches • • • • • • • • • • I am a job seeker – do you have a job for me? How much will you pay me? My wife is nagging me to get a job I just got back from a vacation to Cancun… But I applied online and I didn’t hear back from you I don’t have the skills you want but I am a fast learner – sure you are… I have been fixing computers since the dawn of time – uh huh??? My last boss was riding me all the time so I… What does your company do again???? And in my last job, I was responsible for the...and the…and the… October 2010 11 queenschmooze.com Elevator Pitches ©
  • 12. Queen Schmooze Practice • • • • • • • • • In front of a mirror Tell them who you are Unique Selling Proposition What you can do for them Solutions person Know your audience ASK: resume or meeting Profile – short and sweet Try it now! October 2010 12 queenschmooze.com Elevator Pitches ©
  • 13. Queen Schmooze Questions / Help • • • • • • Michelle J. Iseman – aka Queen Schmooze Email: mischa@queenschmooze.com Website: queenschmooze.com Twitter: www.twitter.com/QueenSchmooze LinkedIn: www.linkedin.com/in/michellejiseman Job Seekers, Career Changers, and Entrepreneurs – strategic planning for resumes, job search, the pitch, social media, recruiters, hidden job market, target market audience, value proposition • When you want to STAND OUT in a crowd October 2010 13 queenschmooze.com Elevator Pitches ©