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Transcript

  • 1. Elevator Pitch Elevator Pitch
  • 2. Elevator Pitch What is it? It’s a brief description or presentation of your project that anybody can understand. The expression reflects the average time for an elevator ride.
  • 3. Elevator Pitch The Elevator Pitch must answer 6 questions.
  • 4. Elevator Pitch The Elevator Pitch must answer 6 questions: 1. What is the project?
  • 5. Elevator Pitch The Elevator Pitch must answer 6 questions: 1.What is the project? 2. Who is your target audience?
  • 6. Elevator Pitch The Elevator Pitch must answer 6 questions: 1.What is the project? 2. Who is your target audience? 3.What problem does your project solve?
  • 7. Elevator Pitch The Elevator Pitch must answer 6 questions: 1.What is the project? 2. Who is your target audience? 3.What problem does your project solve? 4. How does your project solve the problem?
  • 8. Elevator Pitch The Elevator Pitch must answer 6 questions: 1.What is the project? 2. Who is your target audience? 3.What problem does your project solve? 4. How does your project solve the problem? 5. Who is behind the project?
  • 9. Elevator Pitch The Elevator Pitch must answer 6 questions: 1.What is the project? 2. Who is your target audience? 3.What problem does your project solve? 4. How does your project solve the problem? 5. Who is behind the project? 6. What makes the project special?
  • 10. Elevator Pitch 4 tips to make a great Elevator Pitch
  • 11. Elevator Pitch 4 Tips to make a great Elevator Pitch 1. It must be short (no more than 30-60 seconds). People don’t have time. You need to grab their attention quickly.
  • 12. Elevator Pitch 4 Tips to make a great Elevator Pitch 2. It must be easy to understand. Avoid jargon. Everybody from your grandmother to your grandchild must be able to understand it.
  • 13. Elevator Pitch 4 Tips to make a great Elevator Pitch 3. It must have a hook to attract donors. Use a statement, question, or fact that piques their interest.
  • 14. Elevator Pitch 4 Tips to make a great Elevator Pitch 4. It must be convincing. Don’t leave the donors with more questions than answers.
  • 15. Elevator Pitch Examples: Bad Elevator Pitch - Chronowake: http://bit.ly/DuRkx Good Elevator Pitch – Evernote (60s): http://bit.ly/1ap9wL Good Elevator Ptich – Ideal Balance (30s): http://bit.ly/Rtidn Sources: Business Know-how CBC’s Dragon’s Den Elevator Pitch: YouTube Video