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Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
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Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02

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    • 1. Platform is the New Product Delyn Simons @delynator, @mashery #edc2012drc March 2012
    • 2. Web 1.0 screen-scraping personal websites directories stickiness publishing O’Reilly.com, Sept 2005
    • 3. Web 1.0 Web 2.0 screen-scraping APIs personal websites blogging directories tagging stickiness syndication publishing participation O’Reilly.com, Sept 2005
    • 4. Web 1.0 Web 2.0 screen-scraping APIs personal websites blogging directories tagging stickiness syndication publishing participation O’Reilly.com, Sept 2005
    • 5. Accelerating Growth of APIs Based on directory of 3,900 web APIs listed at ProgrammableWeb, October 2011 8
    • 6. APIs since 2006
    • 7. “Think like a Platform.”
    • 8. Developers change the game
    • 9. Developers are 21st century craftsmen Photo Credit: flickr.com/tom_w_bn
    • 10. Developers build stuff Photo Credit: flickr.com/mashery
    • 11. Developers solve problems Photo Credit: flickr.com/delynator
    • 12. Developers tinker and prototype Photo Credit: flickr.com/techcrunch
    • 13. Your API Ecosystem
    • 14. Developer Marketing? Try Solving Pain. API Survey conducted by YourTrove, Inc. August 2011
    • 15. “Think like a Platform.”
    • 16. Product Think Platform Think Device-centric Services-centric OS Cloud Hardware Content Download Stream Wired Magazine, Dec 2011
    • 17. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 18. Photo Credit: flickr.com/delyn
    • 19. REST vs. SOAP: Simplicity wins again Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 23
    • 20. REST vs. SOAP: Simplicity wins Distribution of API protocols and styles Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 24
    • 21. JSON Rising: 55% of new APIs support JSON Percentage of new APIs with JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 25
    • 22. 20% of new APIs support only JSON Percentage of new APIs with only JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 26
    • 23. 1 in every 5 new APIs: “goodbye XML” Percentage of APIs with XML support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011 27
    • 24. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 25. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 26. Five Things Developers Hate about Your API • Restrictive Terms of Service • Unsupported Docs/Code Samples • 5 minutes < first API call • NOT Your Outsourced QA team • Deprecate with little/no notice
    • 27. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 28. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 29. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 30. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 31. Platforms and Pivots
    • 32. Platforms and Partners
    • 33. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 34. Think Like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 35. Disruption happens.
    • 36. At Comcast, it used to take 6 to 8 months to share resources to make great digital experiences. Now? 30 minutes. CodeBig 3,600+ affiliates integration platform New apps with advanced viewing features TV programs movies subscriber info channel info listings cable box info “With Mashery, we can scale.” Agustin Schapira, Principal Architect, Comcast
    • 37. USA TODAY deployed #1 iPad, Kindle Fire news apps and get on multiple platforms, millions of devices. Scaling partnerships is faster and easier • 700+ distribution partners • 15 private APIs • Partner on-boarding from months to minutes Mobile apps on millions of devices new articles census data photos movie reviews book lists sports salaries Engagement of public developers • 9 public APIs • Commercial use OK • Hackathons “Our API is a platform for being wherever customers want our content.” Erik Bursch, Director of Operations, Content Systems, USA TODAY
    • 38. Best Buy’s API saves millions of dollars in development. 100s of affiliate partners New web features & mobile apps product info commerce store info store inventory reviews timely offers mobile upgrade “The API saved us over $1.5 million and many months when deploying new features and partnerships.” Kumar Kandaswamy, Sr Director, Emerging Platforms, Best Buy
    • 39. Think like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 40. Think like a Platform 1. Please Drop the SOAP 2. Sell Aspirin, Not Vitamins 3. Interactive Documentation 4. Drink your own Champagne 5. Prepare for disruption
    • 41. Thank you! Your feedback is a gift. Delyn Simons @delynator, @mashery #edc2012drc March 2012

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