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  • 1. tomorrow’s organization. today. Business Model Template Brief Outline of Business Models / Nov 06 Alex Osterwalder / alex@arvetica.com
  • 2. Template INFRASTRUCTURE PARTNER NETWORK CORE CAPABILITIES tomorrow’s organization. today. OFFER CUSTOMER RELATIONSHIP VALUE PROPOSITION VALUE CONFIGURATION COST STRUCTURE TARGET CUSTOMER DISTRIBUTION CHANNEL FINANCE CUSTOMER REVENUE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
  • 3. describing a company’s business model tomorrow’s organization. today. INFRASTRUCTURE CORE CAPABILITIES outlines the capabilities required to run a company's business model PARTNER NETWORK CUSTOMER RELATIONSHIP OFFER portrays the network of cooperative agreements with other companies VALUE CONFIGURATION VALUE PROPOSITION gives an overall view of a company's bundle of products and services COST STRUCTURE DISTRIBUTION CHANNEL TARGET CUSTOMER describes the customers a company wants to offer value to describes the channels to communicate and get in touch with customers describes the arrangement of activities and resources sums up the monetary consequences to run a business model explains the relationships a company establishes with its customers CUSTOMER FINANCE REVENUE STREAMS describes the revenue streams through which money is earned
  • 4. tomorrow’s organization. today. describing a company’s offer OFFER VALUE PROPOSITION value proposition 1 value proposition 2 …
  • 5. tomorrow’s organization. today. describing who a company offers value to OFFER CUSTOMER VALUE PROPOSITION TARGET CUSTOMER value proposition 1 value proposition 2 … target customer 1 target customer 2 …
  • 6. tomorrow’s organization. today. describing how a company reaches its customers OFFER CUSTOMER VALUE PROPOSITION DISTRIBUTION CHANNEL TARGET CUSTOMER value proposition 1 value proposition 2 … distribution channel 1 distribution channel 2 … target customer 1 target customer 2 …
  • 7. tomorrow’s organization. today. describing the relationships a company builds OFFER CUSTOMER VALUE PROPOSITION CUSTOMER RELATIONSHIP TARGET CUSTOMER value proposition 1 value proposition 2 … relationship type 1 relationship type 2 … target customer 1 target customer 2 …
  • 8. tomorrow’s organization. today. describing how a company makes money OFFER FINANCE CUSTOMER VALUE PROPOSITION REVENUE STREAM TARGET CUSTOMER value proposition 1 value proposition 2 … revenue stream 1 revenue stream 2 … target customer 1 target customer 2 …
  • 9. tomorrow’s organization. today. describing what capabilities are required INFRASTRUCTURE OFFER CORE CAPABILITIES VALUE PROPOSITION core capability 1 core capability 2 … value proposition 1 value proposition 2 …
  • 10. tomorrow’s organization. today. describing what activities are required INFRASTRUCTURE OFFER CORE CAPABILITIES VALUE CONFIGURATION VALUE PROPOSITION core capability 1 core capability 2 … activity 1 activity 2 … value proposition 1 value proposition 2 …
  • 11. tomorrow’s organization. today. describing the partners that leverage the business model INFRASTRUCTURE OFFER CORE CAPABILITIES PARTNER NETWORK VALUE PROPOSITION core capability 1 core capability 2 … partner 1 partner 2 … value proposition 1 value proposition 2 …
  • 12. tomorrow’s organization. today. describing the costs of a business model INFRASTRUCTURE FINANCE OFFER CORE CAPABILITIES COST STRUCTURE VALUE PROPOSITION core capability 1 core capability 2 … cost account 1 cost account 2 … value proposition 1 value proposition 2 …
  • 13. tomorrow’s organization. today. http://business-model-design.blogspot.com

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