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Business model-innovation-techba-1233009104324372-2-130922063154-phpapp02 Business model-innovation-techba-1233009104324372-2-130922063154-phpapp02 Presentation Transcript

  • Welcome to Silicon Valley =)
  • Business model innovation Prepared forTechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26th, 2008
  • Tikkia as a Case Study (INTRODUCTION) This presentation covers the work we did at Tikkia, integrating: • Alex Osterwalder’s work (Université de Lausanne) • Armando Maldonado and Dariana Urrutia’s studies at ITAM • CIMA CI’s expertise View slide
  • Just for the record • Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico. • The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs View slide
  • Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com
  • Let’s start with a Big Question.
  • If you build it, will they come?
  • Probably not.
  • Even if they come, will you get to fill your pockets?
  • So, what’s to do?
  • Business model innovation!!!
  • What is a business model?
  • Answer #0 (bonus)
  • Answer #1 “ A business model is nothing else than a representation of how an organization makes (or intends to make) money.
  • Answer #2 “ A business model is the simplest path to understand how to profit from a market opportunity.
  • Answer #3 “ The business model is the core of the business plan and any other strategic document.
  • What is a business model? x It’s not… …a mission statement …a revenue model …a value proposition …a strategic plan …a business plan
  • Let’s start with Alex’s example Vs.
  • Let’s start with Alex’s example
  • Let’s make it simple
  • The canvas – A blank space WHAT?
  • The canvas – A blank space WHAT? WHO?
  • The canvas – A blank space HOW? WHAT? WHO?
  • The canvas – A blank space HOW? WHAT? WHO?
  • Then, the building blocks
  • The 9 building blocks of the BM Client Client segments segments Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams
  • Work in progress
  • The 9 building blocks Internal External Client Client segments segments Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Design Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams Insight
  • Magic triangle #2 – Who? Client Client segments segments Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams
  • Magic triangle 1 – How? Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Value Value proposition proposition
  • The butterfly Go to video
  • Business model framework Client Client segments segments Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams
  • Remember: The business model should be CONSISTENT
  • The canvas – Not so blank! HOW? WHAT? WHO?
  • Exploring the WHO?
  • Client segments a.k.a. The Market
  • Big Qs about the market • Whom are we creating value to? ? • What market segments want my product? • How large is each segment? • Is it growing? • What does the customer want? • What are the real needs of my customer? • What are his major concerns?
  • Organizing the ideas
  • Organizing the ideas •• Job opportunities Job opportunities •• Get certified for Get certified for current knowledge current knowledge •• Share interests and Share interests and knowledge knowledge •• Be important! Be important!
  • Is that it? Short answer: YES
  • Is that it? Long aswer: NO, this is just the beginning
  • Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!
  • As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.
  • No business model? No business model = No business at all
  • Tough, tougher, toughest
  • Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder
  • Business model innovation Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26th, 2008