Welcome to Silicon Valley =)
Business model
innovation
Prepared forTechBA by:
Dariana Urrutia - ITAM
Armando Maldonado - ITAM
Ximena Venegas – CIMA CI
...
Tikkia as a Case Study (INTRODUCTION)
This presentation covers the work we did at
Tikkia, integrating:
• Alex Osterwalder’...
Just for the record

• Tikkia.com is a brand new (alpha becoming
beta) online network for IT professionals in
Mexico.
• Th...
Timeout, please!

Are you into the IT business?
Join Tikkia now!

http://www.tikkia.com
Let’s start with a Big

Question.
If you build it, will they come?
Probably not.
Even if they come, will
you get to fill your
pockets?
So, what’s to do?
Business
model
innovation!!!
What is a business model?
Answer #0 (bonus)
Answer #1

“

A business model is nothing else
than a representation of how an
organization makes (or intends to
make) mon...
Answer #2

“

A business model is the simplest
path to understand how to profit
from a market opportunity.
Answer #3

“

The business model is the core of
the business plan and any other
strategic document.
What is a business model?

x

It’s not…
…a mission statement
…a revenue model
…a value proposition
…a strategic plan
…a bu...
Let’s start with Alex’s example

Vs.
Let’s start with Alex’s example
Let’s make it simple
The canvas – A blank space

WHAT?
The canvas – A blank space

WHAT?

WHO?
The canvas – A blank space

HOW?

WHAT?

WHO?
The canvas – A blank space

HOW?

WHAT?

WHO?
Then, the building blocks
The 9 building blocks of the BM
Client
Client
segments
segments

Key activities
Key activities
Partner
Partner
network
net...
Work in progress
The 9 building blocks
Internal

External
Client
Client
segments
segments

Key activities
Key activities
Partner
Partner
ne...
Magic triangle #2 – Who?
Client
Client
segments
segments
Value
Value
proposition
proposition

Client
Client
relationships
...
Magic triangle 1 – How?
Key activities
Key activities
Partner
Partner
network
network
Key
Key
resources
resources

Cost st...
The butterfly

Go to video
Business model framework
Client
Client
segments
segments

Key activities
Key activities
Partner
Partner
network
network
Ke...
Remember: The business model
should be CONSISTENT
The canvas – Not so blank!

HOW?

WHAT?

WHO?
Exploring the WHO?
Client segments a.k.a. The Market
Big Qs about the market
• Whom are we creating value to?

?

• What market segments want my product?
• How large is each s...
Organizing the ideas
Organizing the ideas

•• Job opportunities
Job opportunities
•• Get certified for
Get certified for
current knowledge
curr...
Is that it?

Short answer: YES
Is that it?

Long aswer: NO, this is just the beginning
Next steps?
1. Webinar with Dr. Maldonado in one month.
2. 12 weeks of learning how to feed the butterfly.
3. Feed the but...
As a conclusion…
1. Focus on the market.
2. Find the businss opportunityt through the model.
3. Then, stick to an action p...
No business model?
No business model = No business at all
Tough, tougher, toughest
Give it a try!

Access to templates and book chunks
http://business-model-design.blogspot.com/
Access to slideshows
http:/...
Business model
innovation
Presentador:
César Salazar – Director de CIMA Labs/Tikkia
http://www.tikkia.com/cesarsalazar
htt...
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Business model-innovation-techba-1233009104324372-2-130922063154-phpapp02

  1. 1. Welcome to Silicon Valley =)
  2. 2. Business model innovation Prepared forTechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26th, 2008
  3. 3. Tikkia as a Case Study (INTRODUCTION) This presentation covers the work we did at Tikkia, integrating: • Alex Osterwalder’s work (Université de Lausanne) • Armando Maldonado and Dariana Urrutia’s studies at ITAM • CIMA CI’s expertise
  4. 4. Just for the record • Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico. • The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs
  5. 5. Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com
  6. 6. Let’s start with a Big Question.
  7. 7. If you build it, will they come?
  8. 8. Probably not.
  9. 9. Even if they come, will you get to fill your pockets?
  10. 10. So, what’s to do?
  11. 11. Business model innovation!!!
  12. 12. What is a business model?
  13. 13. Answer #0 (bonus)
  14. 14. Answer #1 “ A business model is nothing else than a representation of how an organization makes (or intends to make) money.
  15. 15. Answer #2 “ A business model is the simplest path to understand how to profit from a market opportunity.
  16. 16. Answer #3 “ The business model is the core of the business plan and any other strategic document.
  17. 17. What is a business model? x It’s not… …a mission statement …a revenue model …a value proposition …a strategic plan …a business plan
  18. 18. Let’s start with Alex’s example Vs.
  19. 19. Let’s start with Alex’s example
  20. 20. Let’s make it simple
  21. 21. The canvas – A blank space WHAT?
  22. 22. The canvas – A blank space WHAT? WHO?
  23. 23. The canvas – A blank space HOW? WHAT? WHO?
  24. 24. The canvas – A blank space HOW? WHAT? WHO?
  25. 25. Then, the building blocks
  26. 26. The 9 building blocks of the BM Client Client segments segments Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams
  27. 27. Work in progress
  28. 28. The 9 building blocks Internal External Client Client segments segments Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Design Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams Insight
  29. 29. Magic triangle #2 – Who? Client Client segments segments Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams
  30. 30. Magic triangle 1 – How? Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Value Value proposition proposition
  31. 31. The butterfly Go to video
  32. 32. Business model framework Client Client segments segments Key activities Key activities Partner Partner network network Key Key resources resources Cost structure Cost structure Value Value proposition proposition Client Client relationships relationships Distribution Distribution channels channels Revenue streams Revenue streams
  33. 33. Remember: The business model should be CONSISTENT
  34. 34. The canvas – Not so blank! HOW? WHAT? WHO?
  35. 35. Exploring the WHO?
  36. 36. Client segments a.k.a. The Market
  37. 37. Big Qs about the market • Whom are we creating value to? ? • What market segments want my product? • How large is each segment? • Is it growing? • What does the customer want? • What are the real needs of my customer? • What are his major concerns?
  38. 38. Organizing the ideas
  39. 39. Organizing the ideas •• Job opportunities Job opportunities •• Get certified for Get certified for current knowledge current knowledge •• Share interests and Share interests and knowledge knowledge •• Be important! Be important!
  40. 40. Is that it? Short answer: YES
  41. 41. Is that it? Long aswer: NO, this is just the beginning
  42. 42. Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!
  43. 43. As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.
  44. 44. No business model? No business model = No business at all
  45. 45. Tough, tougher, toughest
  46. 46. Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder
  47. 47. Business model innovation Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26th, 2008
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