Welcome to Silicon Valley =)
Prepared forTechBA by:
Dariana Urrutia - ITAM
Armando Maldonado - ITAM
Ximena Venegas – CIMA CI
Abel Hurtado - CIMA CI
Cés...
Tikkia as a Case Study (INTRODUCTION)
This presentation covers the work we did at
Tikkia, integrating:
• Alex Osterwalder’...
Just for the record
• Tikkia.com is a brand new (alpha becoming
beta) online network for IT professionals in
Mexico.
• The...
Timeout, please!
Are you into the IT business?
Join Tikkia now!
http://www.tikkia.com
Let’s start with a Big Question.
If you build it, will they come?
Probably not.
Even if they come, will
you get to fill your
pockets?
So, what’s to do?
Business
model
innovation!!!
What is a business model?
Answer #0 (bonus)
Answer #1
A business model is nothing else
than a representation of how an
organization makes (or intends to
make) money.
“
Answer #2
A business model is the simplest
path to understand how to profit
from a market opportunity.
“
Answer #3
The business model is the core of
the business plan and any other
strategic document.
“
What is a business model?
It’s not…
…a mission statement
…a revenue model
…a value proposition
…a strategic plan
…a busine...
Let’s start with Alex’s example
Vs.
Let’s start with Alex’s example
Let’s make it simple
WHAT?
The canvas – A blank space
WHO?WHAT?
The canvas – A blank space
HOW? WHO?WHAT?
The canvas – A blank space
HOW? WHO?WHAT?
The canvas – A blank space
Then, the building blocks
Key activitiesKey activities
Key
resources
Key
resources
Partner
network
Partner
network
Client
segments
Client
segments
D...
Work in progress
The 9 building blocks
Internal External
Design Insight
Key activitiesKey activities
Key
resources
Key
resources
Partner
ne...
Magic triangle #2 – Who?
Client
segments
Client
segments
Value
proposition
Value
proposition
Revenue streamsRevenue stream...
Key activitiesKey activities
Value
proposition
Value
proposition
Cost structureCost structure
Magic triangle 1 – How?
Key
...
The butterfly
Go to video
Business model framework
Key activitiesKey activities
Value
proposition
Value
proposition
Cost structureCost structure
Key...
Remember: The business model
should be CONSISTENT
HOW? WHO?WHAT?
The canvas – Not so blank!
Exploring the WHO?
Client segments a.k.a. The Market
??
Big Qs about the market
• Whom are we creating value to?
• What market segments want my product?
• How large is each se...
Organizing the ideas
Organizing the ideas
• Job opportunities
• Get certified for
current knowledge
• Share interests and
knowledge
• Be import...
Is that it?
Short answer: YES
Is that it?
Long aswer: NO, this is just the beginning
Next steps?
1. Webinar with Dr. Maldonado in one month.
2. 12 weeks of learning how to feed the butterfly.
3. Feed the but...
As a conclusion…
1. Focus on the market.
2. Find the businss opportunityt through the model.
3. Then, stick to an action p...
No business model?
No business model = No business at all
Tough, tougher, toughest
Give it a try! Access to templates and book chunks
http://business-model-design.blogspot.com/
Access to slideshows
http://...
Presentador:
César Salazar – Director de CIMA Labs/Tikkia
http://www.tikkia.com/cesarsalazar
http://www.twitter.com/cesars...
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Business model-innovation-techba-1233009104324372-2

  1. 1. Welcome to Silicon Valley =)
  2. 2. Prepared forTechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26th , 2008 Business model innovation
  3. 3. Tikkia as a Case Study (INTRODUCTION) This presentation covers the work we did at Tikkia, integrating: • Alex Osterwalder’s work (Université de Lausanne) • Armando Maldonado and Dariana Urrutia’s studies at ITAM • CIMA CI’s expertise
  4. 4. Just for the record • Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico. • The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs
  5. 5. Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com
  6. 6. Let’s start with a Big Question.
  7. 7. If you build it, will they come?
  8. 8. Probably not.
  9. 9. Even if they come, will you get to fill your pockets?
  10. 10. So, what’s to do?
  11. 11. Business model innovation!!!
  12. 12. What is a business model?
  13. 13. Answer #0 (bonus)
  14. 14. Answer #1 A business model is nothing else than a representation of how an organization makes (or intends to make) money. “
  15. 15. Answer #2 A business model is the simplest path to understand how to profit from a market opportunity. “
  16. 16. Answer #3 The business model is the core of the business plan and any other strategic document. “
  17. 17. What is a business model? It’s not… …a mission statement …a revenue model …a value proposition …a strategic plan …a business plan x
  18. 18. Let’s start with Alex’s example Vs.
  19. 19. Let’s start with Alex’s example
  20. 20. Let’s make it simple
  21. 21. WHAT? The canvas – A blank space
  22. 22. WHO?WHAT? The canvas – A blank space
  23. 23. HOW? WHO?WHAT? The canvas – A blank space
  24. 24. HOW? WHO?WHAT? The canvas – A blank space
  25. 25. Then, the building blocks
  26. 26. Key activitiesKey activities Key resources Key resources Partner network Partner network Client segments Client segments Distribution channels Distribution channels Client relationships Client relationships Value proposition Value proposition Cost structureCost structure Revenue streamsRevenue streams The 9 building blocks of the BM
  27. 27. Work in progress
  28. 28. The 9 building blocks Internal External Design Insight Key activitiesKey activities Key resources Key resources Partner network Partner network Client segments Client segments Distribution channels Distribution channels Client relationships Client relationships Value proposition Value proposition Cost structureCost structure Revenue streamsRevenue streams
  29. 29. Magic triangle #2 – Who? Client segments Client segments Value proposition Value proposition Revenue streamsRevenue streams Distribution channels Distribution channels Client relationships Client relationships
  30. 30. Key activitiesKey activities Value proposition Value proposition Cost structureCost structure Magic triangle 1 – How? Key resources Key resources Partner network Partner network
  31. 31. The butterfly Go to video
  32. 32. Business model framework Key activitiesKey activities Value proposition Value proposition Cost structureCost structure Key resources Key resources Partner network Partner network Client segments Client segments Revenue streamsRevenue streams Distribution channels Distribution channels Client relationships Client relationships
  33. 33. Remember: The business model should be CONSISTENT
  34. 34. HOW? WHO?WHAT? The canvas – Not so blank!
  35. 35. Exploring the WHO?
  36. 36. Client segments a.k.a. The Market
  37. 37. ?? Big Qs about the market • Whom are we creating value to? • What market segments want my product? • How large is each segment? • Is it growing? • What does the customer want? • What are the real needs of my customer? • What are his major concerns?
  38. 38. Organizing the ideas
  39. 39. Organizing the ideas • Job opportunities • Get certified for current knowledge • Share interests and knowledge • Be important! • Job opportunities • Get certified for current knowledge • Share interests and knowledge • Be important!
  40. 40. Is that it? Short answer: YES
  41. 41. Is that it? Long aswer: NO, this is just the beginning
  42. 42. Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!
  43. 43. As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.
  44. 44. No business model? No business model = No business at all
  45. 45. Tough, tougher, toughest
  46. 46. Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder
  47. 47. Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26th , 2008 Business model innovation
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