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brandyou
greg fisher
WRITE COCA-COLA ON THE
CAN AND YOU CAN CHARGE
R5
Why?
Water + Sugar + Fizz (put it into a
can) = Costs less than 30c
Take cheap fabric (the cheapest)
make pants using a 100 year
old design = production cost $7
Why?
PUT THE NAME LEVI’S ON T...
Take a human being and break him or
her down to the smallest components –
atoms. Take that stuff to the commodity
market a...
Brands?
What is a BRAND?
Why is BRANDING important?
What does BRANDING mean for YOU
and me?
What is a
BRAND?
association
WhatisaBRAND?
name
logo
 arouse emotion
 ignite passion
 echo reliability
 have meaning
WhatisaBRAND?
WhatisaBRAND? “A brand is more than a name
or a logo – it is a promise
and a contract with every
customer with whom you ar...
“Apple opposes,
IBM solves,
Nike exhorts,
Virgin enlightens,
Sony dreams,
Benetton protests. …
Brands are not nouns but
ve...
The
VERTICAL
expansion of the
“concept” of a
brand
…a
country
as a brand
Old SA Flag
New SA Flag
…an
individual
as a brand
WE
(you and me)
ARE ALL
BRANDS
“We must look upon ourselves as a
company with our own
intellectual balance sheet and
brand name. We need to invest in
our...
What does YOUR BRAND
reflect?
What do you want YOUR
BRAND to reflect?
What are you doing to
enhance YOUR
BRAND?
PPurposeurpose
Building a BRAND?
“Create a
cause, not a
business.”
Gary Hamel
“If you stand for
nothing,
you will fall for
anything.”
Ronnie Apteker – Founder Internet Solutions
PPassionassion Purpose
Building a BRAND?
“A great brand taps into
emotions …. Emotions drive
most, if not all, of our decisions.
A brand reaches out with a
powerfu...
“Vision is a
love affair
with an idea.”
— Boyd Clarke & Ron Crossland,
The Leader’s Voice
…as
PPurposeurpose
and
PPassionassion
combine…..
Passion Purpose
PPlanninglanning
Building a BRAND?
“It is easy to decide
what you are going to
do. The hard thing is to
decide what you are
not going to do.”
- Michael Dell
Passion Purpose
Planning PPeopleeople
Building a BRAND?
“Nothing the slightest bit
amazing has ever been
done in isolation. Individual
competitiveness = what you
know x who you k...
Passion Purpose
Planning People
PPlaylay
Building a BRAND?
“ALL THE WORLDS A STAGE:
I l-o-v-e the “Brand You” idea,
the “Brand You” life. It is my
life. My love. My art. My craft.
M...
26 280 Days
20 years old = 19 000 to go
30 years old = 15 000 to go
40 years old = 11 000 to go
“life's short –
PLAY more”
……………..
Passion Purpose
Planning People
PPerseveranceerseverance
Play
Building a BRAND?
3 Million
“There is a very, very, very fine
line between success and failure
…. it is about being constantly
hammered and coming bac...
“If you can force your heart and
nerve and sinew to serve your turn
long after they are gone, and so
hold on when there is...
PPassionassion
PPerseveranceerseverance
PPlaylay
PPlanninglanning PPeopleeople
PPurposeurpose
Building a BRAND?
Me Inc.
PPassionassion
PPerseveranceerseverance
PPlaylay
PPlanninglanning PPeopleeople
PPurposeurpose
Building a BRAND?
Me Inc.
YO...
brand you
www.fisherg.blogspot.com
gregcfisher@gmail.com
Presented by:
greg fisher
Brand you-12063726875622-2
Brand you-12063726875622-2
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  • The reason for the descrepencies highlighted above lies in the intangible brand value and the intelectual capital within the company.
  • The reason for the descrepencies highlighted above lies in the intangible brand value and the intelectual capital within the company.
  • The reason for the descrepencies highlighted above lies in the intangible brand value and the intelectual capital within the company.
  • SORRY … I LOVE THIS. “SERIOUS PLAY” … OR … FUHGEDDABOUDIT!!!!!!!!!!!!!!!! No bull: I’m 57 … and I believe that this is … THE Truth. NO SHIT.
  • SORRY … I LOVE THIS. “SERIOUS PLAY” … OR … FUHGEDDABOUDIT!!!!!!!!!!!!!!!! No bull: I’m 57 … and I believe that this is … THE Truth. NO SHIT.
  • SORRY … I LOVE THIS. “SERIOUS PLAY” … OR … FUHGEDDABOUDIT!!!!!!!!!!!!!!!! No bull: I’m 57 … and I believe that this is … THE Truth. NO SHIT.
  • Transcript of "Brand you-12063726875622-2"

    1. 1. >>> brandyou greg fisher
    2. 2. WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE R5 Why? Water + Sugar + Fizz (put it into a can) = Costs less than 30c
    3. 3. Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $7 Why? PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $40 (no problem)
    4. 4. Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get $2 US. (R14) Why? INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000
    5. 5. Brands?
    6. 6. What is a BRAND? Why is BRANDING important? What does BRANDING mean for YOU and me?
    7. 7. What is a BRAND?
    8. 8. association WhatisaBRAND? name logo
    9. 9.  arouse emotion  ignite passion  echo reliability  have meaning WhatisaBRAND?
    10. 10. WhatisaBRAND? “A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying” - Richard Branson
    11. 11. “Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbsverbs.” Jean-Marie Dru, Disruption WhatisaBRAND?
    12. 12. The VERTICAL expansion of the “concept” of a brand
    13. 13. …a country as a brand
    14. 14. Old SA Flag
    15. 15. New SA Flag
    16. 16. …an individual as a brand
    17. 17. WE (you and me) ARE ALL BRANDS
    18. 18. “We must look upon ourselves as a company with our own intellectual balance sheet and brand name. We need to invest in ourselves and market ourselves. Rather than employment security funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time” - Jonas Ridderstrale & Kjell Nordstom – Funky Business IndividualsasBRANDS?
    19. 19. What does YOUR BRAND reflect? What do you want YOUR BRAND to reflect? What are you doing to enhance YOUR BRAND?
    20. 20. PPurposeurpose Building a BRAND?
    21. 21. “Create a cause, not a business.” Gary Hamel
    22. 22. “If you stand for nothing, you will fall for anything.” Ronnie Apteker – Founder Internet Solutions
    23. 23. PPassionassion Purpose Building a BRAND?
    24. 24. “A great brand taps into emotions …. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product” - Scott Bedbury – Branded NIKE and STARBUCKS
    25. 25. “Vision is a love affair with an idea.” — Boyd Clarke & Ron Crossland, The Leader’s Voice
    26. 26. …as PPurposeurpose and PPassionassion combine…..
    27. 27. Passion Purpose PPlanninglanning Building a BRAND?
    28. 28. “It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.” - Michael Dell
    29. 29. Passion Purpose Planning PPeopleeople Building a BRAND?
    30. 30. “Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness = what you know x who you know” - Jonas Ridderstrale & Kjell Nordstom – Funky Business
    31. 31. Passion Purpose Planning People PPlaylay Building a BRAND?
    32. 32. “ALL THE WORLDS A STAGE: I l-o-v-e the “Brand You” idea, the “Brand You” life. It is my life. My love. My art. My craft. My performance. Tom Peters , The brand-you 50
    33. 33. 26 280 Days 20 years old = 19 000 to go 30 years old = 15 000 to go 40 years old = 11 000 to go
    34. 34. “life's short – PLAY more” ……………..
    35. 35. Passion Purpose Planning People PPerseveranceerseverance Play Building a BRAND?
    36. 36. 3 Million
    37. 37. “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos
    38. 38. “If you can force your heart and nerve and sinew to serve your turn long after they are gone, and so hold on when there is nothing in you except the will which says to them: ‘Hold on!’” - Rudyard Kipling…… from the poem “IF”
    39. 39. PPassionassion PPerseveranceerseverance PPlaylay PPlanninglanning PPeopleeople PPurposeurpose Building a BRAND? Me Inc.
    40. 40. PPassionassion PPerseveranceerseverance PPlaylay PPlanninglanning PPeopleeople PPurposeurpose Building a BRAND? Me Inc. YOU are the CEO
    41. 41. brand you www.fisherg.blogspot.com gregcfisher@gmail.com Presented by: greg fisher
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