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RAPID THINKING:

WHY

BRAINSTORMING

MUST DIE

(And how to have fun with a porn star,
cowboy and psychic at SXSW 2014.)
Ready to learn about

RAPID THINKING?
Don’t delay.
Vote today.
panelpicker.sxsw.com/vote/23642
3

QUESTIONS
from your friends at Jack Morton...
Q:

Who has been the best
creative partner you’ve
had in your career?
Q:
A:

Myself.

Who has been the best
creative partner you’ve
had in your career?
Q:
A:

Who has been the best
creative partner you’ve
had in your career?

Myself.

At the 2013 Cannes Lions, George Lois b...
Q:

Have you always
wanted to have fun
with a porn star,
cowboy and psychic?
Q:

Have you always
wanted to have fun
with a porn star,
cowboy and psychic?
Definitely.
So join the team from Jack Morton ...
Q:

Are you still
brainstorming?
Q:

Are you still
brainstorming?

STOP!
The idea that “Brainstorming Must Die” sounds
simple. So why then do organizations...
Rapid Thinking:
Why Brainstorming Must Die
In this workshop, you’ll learn a way to let go
of brainstorming as a crutch and...
Ready to learn about

RAPID THINKING?
Don’t delay.
Vote today.
panelpicker.sxsw.com/vote/23642
TALK TO JACK
JACK MORTON WORLDWIDE is a global brand experience agency. Our agency culture promotes
breakthrough ideas abo...
RAPID THINKING:

WHY

BRAINSTORMING

MUST DIE

(And how to have fun with a porn star,
cowboy and psychic at SXSW 2014.)
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Transcript of "Bmssxswpitchv3 130726152000-phpapp02"

  1. 1. RAPID THINKING: WHY BRAINSTORMING MUST DIE (And how to have fun with a porn star, cowboy and psychic at SXSW 2014.)
  2. 2. Ready to learn about RAPID THINKING? Don’t delay. Vote today. panelpicker.sxsw.com/vote/23642
  3. 3. 3 QUESTIONS from your friends at Jack Morton...
  4. 4. Q: Who has been the best creative partner you’ve had in your career?
  5. 5. Q: A: Myself. Who has been the best creative partner you’ve had in your career?
  6. 6. Q: A: Who has been the best creative partner you’ve had in your career? Myself. At the 2013 Cannes Lions, George Lois boldly stood his ground against brainstorming (or as he calls it group grope), just as he has in his book and for the years of his legendary ad man career. Lois’ assertion, and a growing body of research begs the question: Why do marketers continue brainstorming when they know it’s broken?
  7. 7. Q: Have you always wanted to have fun with a porn star, cowboy and psychic?
  8. 8. Q: Have you always wanted to have fun with a porn star, cowboy and psychic? Definitely. So join the team from Jack Morton Worldwide at along with all three of our ‘outsiders’ at SXSW 2014 to learn about a new style of ideation: Rapid Thinking. Rapid Thinking involves a good measure of alone time, rapid iteration sessions and the occasional complete outsider (hence our medley of folks from other industries).  The result? Truly original ideas for your brand.
  9. 9. Q: Are you still brainstorming?
  10. 10. Q: Are you still brainstorming? STOP! The idea that “Brainstorming Must Die” sounds simple. So why then do organizations continue to rely upon them? 1. There’s no known replacement. 2. Organizations feel that to be effective, they need to have a lot of subject matter specialists and experts in the room. 3. Brainstorms look productive, which project managers and bosses like.
  11. 11. Rapid Thinking: Why Brainstorming Must Die In this workshop, you’ll learn a way to let go of brainstorming as a crutch and start getting more out of your own mind, your staff, technology or even your agency. Plus you’ll get the chance to try it out – including the opportunity to have a Porn Star, Psychic and Cowboy join the Rapid Thinking process for your brand’s challenge. 
  12. 12. Ready to learn about RAPID THINKING? Don’t delay. Vote today. panelpicker.sxsw.com/vote/23642
  13. 13. TALK TO JACK JACK MORTON WORLDWIDE is a global brand experience agency. Our agency culture promotes breakthrough ideas about how experiences connect brands and people—in person, online, at retail and through the power of digital and word of mouth influence. We work with clients to create powerful and effective experiences that engage customers and consumers, launch products, align employees and build strong experience brands. Ranked at the top of our field, Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online: Web site: http://www.jackmorton.com/ Blog: http://blog.jackmorton.com/ Twitter: http://twitter.com/jackmorton Contact: Liz Bigham liz_bigham@jackmorton.com +1 212 401 7212
  14. 14. RAPID THINKING: WHY BRAINSTORMING MUST DIE (And how to have fun with a porn star, cowboy and psychic at SXSW 2014.)
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