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  • 1. AlexOsterwalder.com @business_design Business Models Biz Model Camp Hub Berkeley, CA
  • 2. 3points
  • 3. 1
  • 4. Time Machine
  • 5. Time Machine
  • 6. 1958
  • 7. [sources: Henry Chesbrough, photo: life.com]
  • 8. [sources: Henry Chesbrough, photo: xerox.com]
  • 9. ?whatʼs the core take- away here?
  • 10. they didnʼt give a d%*&Y about the status-quo models
  • 11. the business model “trumps”/enables the technology innovation
  • 12. there was no way they could prove their business models would work
  • 13. 2
  • 14. ?What actually is a business model?
  • 15. buzz group
  • 16. ?discuss with your seat neighbor what a business model is and write down your definition
  • 17. ?what elements did you mention in your definition?
  • 18. Business Model Canvas
  • 19. to describe, challenge, design, and invent business models more systematically
  • 20. building blocks9
  • 21. CUSTOMER SEGMENTS images by JAM
  • 22. VALUE PROPOSITIONS images by JAM
  • 23. CHANNELS images by JAM
  • 24. CUSTOMER RELATIONSHIPS images by JAM
  • 25. REVENUE STREAMS images by JAM
  • 26. KEY RESOURCES images by JAM
  • 27. KEY ACTIVITIES images by JAM
  • 28. KEY PARTNERS images by JAM
  • 29. COST STRUCTURE images by JAM
  • 30. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition
  • 31. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition
  • 32. images by JAM
  • 33. CANVAS OVERLAY images by JAM OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES
  • 34. images by JAM CANVAS OVERLAY OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES
  • 35. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY RESOURCES The Business Model Canvas
  • 36. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY RESOURCES building block building block building block building blockbuilding block building block building block building block building block building block building block building block The Business Model Canvas
  • 37. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY RESOURCES What’s your business model ?
  • 38. 3
  • 39. [source: Sony Pictures] Frank Gehry
  • 40. [source: Sony Pictures]
  • 41. [source: Sony Pictures]
  • 42. [source: Wikimedia Commons]
  • 43. ?what does that have to do with business models and my organization?
  • 44. one last thing...
  • 45. BusinessModelGeneration.com
  • 46. project:screen: date:author: iPadstencil,actualscale,templatebyhortis,lestudio.Feb.2010.http://hortis.lestudio.ch
  • 47. project:screen: date:author: iPadstencil,actualscale,templatebyhortis,lestudio.Feb.2010.http://hortis.lestudio.ch
  • 48. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design