AlexOsterwalder.com
@business_design
Business
Models
Biz Model Camp
Hub Berkeley, CA
3points
1
Time Machine
Time Machine
1958
[sources: Henry Chesbrough, photo: life.com]
[sources: Henry Chesbrough, photo: xerox.com]
?whatʼs the core take-
away here?
they didnʼt give a d%*&Y
about the status-quo models
the business model
“trumps”/enables the
technology innovation
there was no way they
could prove their business
models would work
2
?What actually is a
business model?
buzz
group
?discuss with your seat neighbor
what a business model is and
write down your definition
?what elements did you
mention in your definition?
Business
Model Canvas
to describe, challenge,
design, and invent
business models more
systematically
building
blocks9
CUSTOMER SEGMENTS
images by JAM
VALUE PROPOSITIONS
images by JAM
CHANNELS
images by JAM
CUSTOMER RELATIONSHIPS
images by JAM
REVENUE STREAMS
images by JAM
KEY RESOURCES
images by JAM
KEY ACTIVITIES
images by JAM
KEY PARTNERS
images by JAM
COST STRUCTURE
images by JAM
images by JAM
customer
segments
key
partners
cost
structure
revenue
streams
channels
customer
relationships
key
activities...
images by JAM
customer
segments
key
partners
cost
structure
revenue
streams
channels
customer
relationships
key
activities...
images by JAM
CANVAS OVERLAY
images by JAM
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACT...
images by JAM
CANVAS OVERLAY
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACT...
KEY
PARTNERS
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
RESO...
KEY
PARTNERS
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
RESO...
KEY
PARTNERS
OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
RESO...
3
[source: Sony Pictures]
Frank
Gehry
[source: Sony Pictures]
[source: Sony Pictures]
[source: Wikimedia Commons]
?what does that have to do
with business models and
my organization?
one last
thing...
BusinessModelGeneration.com
project:screen:
date:author:
iPadstencil,actualscale,templatebyhortis,lestudio.Feb.2010.http://hortis.lestudio.ch
project:screen:
date:author:
iPadstencil,actualscale,templatebyhortis,lestudio.Feb.2010.http://hortis.lestudio.ch
THANK YOU!
BusinessModelGeneration.com
AlexOsterwalder.com
BusinessModelAlchemist.com
Twitter: business_design
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
Berkeleyhub 100731011135-phpapp02 (4)
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Berkeleyhub 100731011135-phpapp02 (4)

  1. 1. AlexOsterwalder.com @business_design Business Models Biz Model Camp Hub Berkeley, CA
  2. 2. 3points
  3. 3. 1
  4. 4. Time Machine
  5. 5. Time Machine
  6. 6. 1958
  7. 7. [sources: Henry Chesbrough, photo: life.com]
  8. 8. [sources: Henry Chesbrough, photo: xerox.com]
  9. 9. ?whatʼs the core take- away here?
  10. 10. they didnʼt give a d%*&Y about the status-quo models
  11. 11. the business model “trumps”/enables the technology innovation
  12. 12. there was no way they could prove their business models would work
  13. 13. 2
  14. 14. ?What actually is a business model?
  15. 15. buzz group
  16. 16. ?discuss with your seat neighbor what a business model is and write down your definition
  17. 17. ?what elements did you mention in your definition?
  18. 18. Business Model Canvas
  19. 19. to describe, challenge, design, and invent business models more systematically
  20. 20. building blocks9
  21. 21. CUSTOMER SEGMENTS images by JAM
  22. 22. VALUE PROPOSITIONS images by JAM
  23. 23. CHANNELS images by JAM
  24. 24. CUSTOMER RELATIONSHIPS images by JAM
  25. 25. REVENUE STREAMS images by JAM
  26. 26. KEY RESOURCES images by JAM
  27. 27. KEY ACTIVITIES images by JAM
  28. 28. KEY PARTNERS images by JAM
  29. 29. COST STRUCTURE images by JAM
  30. 30. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition
  31. 31. images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition
  32. 32. images by JAM
  33. 33. CANVAS OVERLAY images by JAM OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES
  34. 34. images by JAM CANVAS OVERLAY OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY PARTNERS KEY RESOURCES
  35. 35. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY RESOURCES The Business Model Canvas
  36. 36. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY RESOURCES building block building block building block building blockbuilding block building block building block building block building block building block building block building block The Business Model Canvas
  37. 37. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY ACTIVITIES KEY RESOURCES What’s your business model ?
  38. 38. 3
  39. 39. [source: Sony Pictures] Frank Gehry
  40. 40. [source: Sony Pictures]
  41. 41. [source: Sony Pictures]
  42. 42. [source: Wikimedia Commons]
  43. 43. ?what does that have to do with business models and my organization?
  44. 44. one last thing...
  45. 45. BusinessModelGeneration.com
  46. 46. project:screen: date:author: iPadstencil,actualscale,templatebyhortis,lestudio.Feb.2010.http://hortis.lestudio.ch
  47. 47. project:screen: date:author: iPadstencil,actualscale,templatebyhortis,lestudio.Feb.2010.http://hortis.lestudio.ch
  48. 48. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design
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