Business
Models
Biz Model Camp
Hub Berkeley, CA
AlexOsterwalder.com
@business_design
3

points
1
Time Machine
Time Machine
1958
[sources: Henry Chesbrough, photo: life.com]
[sources: Henry Chesbrough, photo: xerox.com]
?

whatʼs the core takeaway here?
they didnʼt give a d%*&Y
about the status-quo models
the business model
“trumps”/enables the
technology innovation
there was no way they
could prove their business
models would work
2
?

What actually is a
business model?
buzz
group
?

discuss with your seat neighbor
what a business model is and
write down your definition
?

what elements did you
mention in your definition?
Business
Model Canvas
to describe, challenge,
design, and invent

business models more
systematically
9

building
blocks
CUSTOMER SEGMENTS

images by JAM
VALUE PROPOSITIONS

images by JAM
CHANNELS

images by JAM
CUSTOMER RELATIONSHIPS

images by JAM
REVENUE STREAMS

images by JAM
KEY RESOURCES

images by JAM
KEY ACTIVITIES

images by JAM
KEY PARTNERS

images by JAM
COST STRUCTURE

images by JAM
key
activities

value
proposition

customer
relationships

key

customer

partners

segments

cost
structure

key
resource...
key
activities

value
proposition

customer
relationships

key

customer

partners

segments

cost
structure

key
resource...
images by JAM
CANVAS OVERLAY
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

OFFER

CUSTOMER
RELATIONSHIPS

CUSTOMER
SEGMEN...
CANVAS OVERLAY
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

OFFER

CUSTOMER
RELATIONSHIPS

CUSTOMER
SEGMEN...
The Business Model Canvas
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

OFFER

CUSTOMER
RELATIONSHIPS

CHAN...
The Business Model Canvas
KEY
ACTIVITIES

KEY
PARTNERS

OFFER

building
block

building

building
block

block

KEY
RESOUR...
What’s your business model
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

?
OFFER

CUSTOMER
RELATIONSHIPS

C...
3
rank
F
ehry
G
[source: Sony Pictures]
[source: Sony Pictures]
[source: Sony Pictures]
[source: Wikimedia Commons]
?

what does that have to do
with business models and
my organization?
one last
thing...
BusinessModelGeneration.com
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

screen:

author:

project...
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch

screen:

author:

project...
THANK YOU!
BusinessModelGeneration.com
AlexOsterwalder.com
BusinessModelAlchemist.com
Twitter: business_design
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
Berkeleyhub 100731011135-phpapp02
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Berkeleyhub 100731011135-phpapp02

  1. 1. Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design
  2. 2. 3 points
  3. 3. 1
  4. 4. Time Machine
  5. 5. Time Machine
  6. 6. 1958
  7. 7. [sources: Henry Chesbrough, photo: life.com]
  8. 8. [sources: Henry Chesbrough, photo: xerox.com]
  9. 9. ? whatʼs the core takeaway here?
  10. 10. they didnʼt give a d%*&Y about the status-quo models
  11. 11. the business model “trumps”/enables the technology innovation
  12. 12. there was no way they could prove their business models would work
  13. 13. 2
  14. 14. ? What actually is a business model?
  15. 15. buzz group
  16. 16. ? discuss with your seat neighbor what a business model is and write down your definition
  17. 17. ? what elements did you mention in your definition?
  18. 18. Business Model Canvas
  19. 19. to describe, challenge, design, and invent business models more systematically
  20. 20. 9 building blocks
  21. 21. CUSTOMER SEGMENTS images by JAM
  22. 22. VALUE PROPOSITIONS images by JAM
  23. 23. CHANNELS images by JAM
  24. 24. CUSTOMER RELATIONSHIPS images by JAM
  25. 25. REVENUE STREAMS images by JAM
  26. 26. KEY RESOURCES images by JAM
  27. 27. KEY ACTIVITIES images by JAM
  28. 28. KEY PARTNERS images by JAM
  29. 29. COST STRUCTURE images by JAM
  30. 30. key activities value proposition customer relationships key customer partners segments cost structure key resources revenue channels streams images by JAM
  31. 31. key activities value proposition customer relationships key customer partners segments cost structure key resources revenue channels streams images by JAM
  32. 32. images by JAM
  33. 33. CANVAS OVERLAY KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS images by JAM
  34. 34. CANVAS OVERLAY KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS images by JAM
  35. 35. The Business Model Canvas KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  36. 36. The Business Model Canvas KEY ACTIVITIES KEY PARTNERS OFFER building block building building block block KEY RESOURCES block CHANNELS building block building block building block COST STRUCTURE g buildin block CUSTOMER SEGMENTS building block building building block CUSTOMER RELATIONSHIPS REVENUE STREAMS buildi ng block building block
  37. 37. What’s your business model KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE ? OFFER CUSTOMER RELATIONSHIPS CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  38. 38. 3
  39. 39. rank F ehry G [source: Sony Pictures]
  40. 40. [source: Sony Pictures]
  41. 41. [source: Sony Pictures]
  42. 42. [source: Wikimedia Commons]
  43. 43. ? what does that have to do with business models and my organization?
  44. 44. one last thing...
  45. 45. BusinessModelGeneration.com
  46. 46. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch screen: author: project: date:
  47. 47. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch screen: author: project: date:
  48. 48. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design
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